The discipline of tourism management is the two disciplines under the first-class discipline of business administration. Tourism management is a new discipline to study tourism management. With the integration of international economy and China's entry into WTO, China's tourism economy and tourism industry have become the most dynamic parts of China's national economy and the world's economic and industrial system. Tourism management specialty is a comprehensive specialty with the intersection of tourism, management and culturology. Its goal is to cultivate senior professionals with professional knowledge of tourism management who can engage in tourism management and modern enterprise management in tourism administrative departments at all levels, tourism enterprises and institutions and various enterprises.

although this subject has only been born in China for less than 21 years, with the rapid development of social economy and culture and the continuous expansion of foreign exchanges, China's tourism industry has developed rapidly, which has not only become an important aspect of China's tertiary industry, but also formed a new economic growth point, so there is an urgent need for management talents with humanities, geography and economic knowledge. It is in this context that the discipline of tourism management has gradually developed and become an important discipline in the system of business administration.

The research scope of this discipline focuses on the business fields of tourism enterprise management, tourism development and tourism marketing, exhibition service and management. The tourism management major in this paragraph faces the modern tourism industry, and trains high-tech applied professionals who support the Party's line and meet the needs of the front line of production, management and service in an all-round way in terms of morality, intelligence, physique and beauty according to the development of the tourism situation. On the basis of having the necessary basic theoretical knowledge and professional knowledge, students should focus on mastering the basic abilities and skills in practical work in the fields of tour guides, travel agencies, tourist attractions, tourist shopping stores, etc., and have good professional ethics and professionalism. Research direction Edit this paragraph 1. Tourism enterprise management

The direction of tourism enterprise management studies the theory, method and application of tourism enterprise management from the characteristics of tourism service enterprises. The main contents include: the basic theory of tourism enterprise management; The characteristics of tourism demand and the combination of tourism services; Management characteristics of tourism enterprises; Group management of hotel travel agencies; Cross-cultural management of tourism enterprises; Tourism service culture and ethics; Comparison of Chinese and foreign tourism enterprise management; The organizational system and industrial policy of tourism industry management, the present situation and system reform of tourism industry management in China; Globalization and management of tourism enterprises.

2. Tourism development and tourism marketing

The direction of tourism market development and tourism marketing includes special research on tourism enterprise marketing and tourism destination marketing. The marketing of tourism enterprises mainly studies the laws of tourism market and the characteristics of tourism products; Theories, methods, strategies and tactics of tourism enterprise marketing. Tourism destination marketing analyzes the law of destination market movement from the perspective of modern tourism spatial system, and combines with the overall analysis of destination management to study and formulate targeted regional tourism marketing strategy, marketing plan and marketing control scheme.

3. Exhibition service and management

The direction of exhibition service and management includes the basic theories and methods of exhibition service and management, familiarity with the organization process of conferences and exhibitions, exhibition practice, exhibition marketing and customer service, venue management, booth design, engineering construction, exhibition transportation, business service, exhibition cleaning, garbage disposal, catering service, exhibition marketing concept, exhibition organization, cost control, exhibition service, exhibition service and so on. Exhibition marketing management, exhibition service contractor management, exhibition project management, exhibition logistics management, exhibition venue management, exhibition risk management, exhibition financing management, exhibition budget management, exhibition human resources management. Employment post editor: professional and technical posts in this section: tour guide, scenic spot interpreter, tourism product marketing and R&D personnel, and scenic spot planner and developer. Tourism culture research

Business posts: planner, tour route planner, outreach salesperson

Management posts: tourism financial personnel, travel agency manager, hotel manager, main course editor: Tourism Management, Tour Guide Business, Tour Guide Basic Knowledge, Tourism Policies and Regulations, Travel Agency Business, Travel Agency Management, Catering Management, Front Office and Guest Room Management, Simulation and On-the-spot Tour Guide, Tourism Geography of China, Tourism Psychology, Tourism Economics, Travel Agency Operation and Management, Tourism Marketing, Tourism English, Tourism Accounting. Scenic spot planning and management, tourism safety, human resource management of tourism enterprises, eco-tourism, general situation of tourist source countries and regions, tourism financial management, tourism project management, tourism information system, etc. Opening a school to edit this section of yulin university of Shanxi University

Jiangxi Agricultural University, Yanbian University, beijing international studies university, Yunnan University of Finance and Economics, Peking University, China Renmin University, Northwest University, Nankai University, Chang 'an University, Dongbei University of Finance and Economics Jilin University Changchun University Shandong University Qufu Normal University Shandong Normal University Yunnan University Zhongnan University of Economics and Law, China Tourism College East China Normal University Sun Yat-sen University Hainan University, South China Normal University, Sichuan University, Sichuan Agricultural University, Southwestern University of Finance and Economics, Southwest University for Nationalities, Fujian Normal University, Zhejiang Tourism Vocational College, Inner Mongolia Normal University, Dalian University, dalian nationalities university Heilongjiang University, Anhui Normal University, Yunnan University for Nationalities, Southeast University, Zhejiang Ocean University, Yanshan University, Guilin Institute of Technology, School of economics and management, Chongqing Three Gorges College, Qingdao Hotel Management College

Professional code and professional name Professional code: 111216

Professional name: Tourism management

Professional characteristics and training requirements

Students majoring in this major mainly study the basic theories and knowledge of modern management science, are trained and trained by general management methods, basic qualities and basic abilities of managers, master modern management theories, techniques and methods, and have planning.

Graduates should acquire the following knowledge and abilities:

① Master the basic theory and knowledge of tourism management;

② master the qualitative and quantitative analysis methods of tourism and tourism enterprise management;

③ be familiar with the principles, policies and regulations of China's tourism development, and understand the development trend of tourism;

④ Be able to skillfully use advanced computer technology and English language tools;

⑤ master the basic methods of literature retrieval and data query, and have certain ability to study and solve problems independently.

academic system and credit requirements

The standard academic system is four years, and the study period is 3-6 years. After completing 167.5 credits,

the degree will be awarded

Bachelor of Management

The practical teaching link

includes comprehensive investigation of tourist attractions, professional course internship, social investigation, graduation internship, etc., which lasts for 21 weeks in total. The comprehensive investigation of tourist attractions is arranged in the eighth semester (April); Social surveys are arranged on annual holidays; Graduation practice is arranged in the seventh semester (July-October). Professional course probation is arranged by professional course teachers themselves.

Cultivation of cultural quality

Give full play to the multi-disciplinary advantages of comprehensive universities, integrate and optimize humanities and social sciences courses, and enhance students' cultural quality through the reasonable setting of elective courses and professional optional courses in universities and the perfect construction of the second classroom. The specific measures are:

offering multi-disciplinary lectures;

Invite experts and famous artists to introduce the international and domestic academic frontier trends;

form various student associations and carry out diversified campus cultural activities;

Hold a reading salon to exchange experiences;

establish contacts and exchanges with foreign students;

Use campus network, literature and art publications, class wall newspapers and other carriers to provide students with a garden to show themselves, argue academically and exchange ideas.

Cultivation of innovative ability

1. Strengthen teachers' guidance. Instructors should attach importance to the cultivation of students' innovative consciousness, inspire students to analyze the problems existing in the development of modern tourism in professional teaching, and ask for corresponding countermeasures to improve students' ability to analyze and solve problems. This paper focuses on the frontier issues, hot issues and academic debates of tourism research, and cultivates students' thinking ability of seeking differences.

2. Strengthen the cultivation of students' research learning ability. Guide students to make full use of academic information and books, and pay attention to teaching scientific learning methods and subject research methods. Instruct students to pay attention to the writing of papers, so as to strengthen the exercise of students' writing ability, and select some high-quality student papers to be published in official journals.

3. Pay attention to practical teaching and cultivate students' innovative ability. Make full use of professional skills simulation training, course probation, graduation practice and other practical teaching links, organize students to carry out tourism planning, tourism route design, tourism publicity planning and other design activities, and cultivate students' innovative ability.

4. Set up an "expert lecture" in the teaching plan. Invite influential experts and professors from the region and China to give special lectures on important theoretical issues and academic development trends of tourism research, so that students can accept new ideas, new viewpoints and new methods of tourism research. If possible, organize some students to participate in academic seminars.

Graduation conditions and necessary explanations

Students have completed 1.67.5 credits, passed the first-class examination at the provincial level in CCT, reached the school standard in CET-4, and the physical education has reached the "Students' Physical Health Standard" stipulated by the state. Only those who pass the graduation internship and graduation thesis can graduate. At present, 17 international hotel management groups have invested or managed high-star hotels in Shanghai. The hotel industry is expanding and the demand for talents is increasing. Thousands of international hotel management talents are needed every year. There will be 811 hotels in Beijing within three years, and senior hotel management talents are in demand. Hotel management professional editor this paragraph is one of the top ten hot industries in the world, and senior hotel management talents have been in short supply all over the world. In recent years, in the international talent market, hotel management talents have been in short supply. With the 2118 Beijing Olympic Games, the 2111 Shanghai World Expo and more and more international large-scale events to be held in China, the demand for tourism and hotel management professionals in China is increasing, so you don't have to worry about employment. It is predicted that by the year 2111, senior hotel management talents will become a hot and well-paid class in the workplace. Domestic hotel employees are mostly high-paying people. Hotel managers rank sixth among the top ten million-yearly salary occupations in China. Hotels and tourism will become the pillars of Shanghai's service industry. At present, 17 international hotel management groups have invested or managed high-star hotels in Shanghai. The hotel industry is expanding and the demand for talents is increasing. Thousands of international hotel management talents are needed every year. There will be 811 hotels in Beijing within three years, and senior hotel management talents are in demand. I. Training Objectives and Requirements Edit this paragraph. This major trains secondary vocational and technical applied professionals who support the party's basic line, adapt to the front line of production, construction, management and service, and have all-round development in morality, intelligence, physique and beauty. Students are required to master the basic theory of economic management, the basic knowledge of hotels, restaurants and tourism, and have the basic management and service capabilities of hotels. After graduation, students mainly go to hotels, hotels and guesthouses to engage in basic management, catering and room service.

this major pays attention to the cultivation of students' comprehensive quality, and mainly studies the basic knowledge of economic management and hotel theory. This major focuses on skills training. During the study period, students will receive skills training in hotels, restaurants, guest room internships and other aspects. Second, the main course editor introduces hotel management, modern hotel management, hotel psychology, introduction to tourism, front room service and management, catering service and management, dishes and drinks, hotel English, modern hotel marketing, hotel financial management, conference service and management, and recreation service and management. Third, the skills and employment direction that should be mastered after graduation. Edit this paragraph 1. Have integrity and perseverance, professional ethics and teamwork spirit;

2. Have good professional basic knowledge, self-study ability and enterprising and innovative consciousness;

3. master the modern service concept and understand the development trend of modern service industry;

4. Be familiar with the business knowledge of the front office, guest room, catering, recreation and other departments of the hotel;

5. Be familiar with the principles, policies and regulations of hotel industry development in China;

6. Have the management and basic service capabilities of the hotel's front office, guest room, catering, recreation, exhibition, etc.

7. Strong computer skills, written expression, interpersonal communication skills and certain professional foreign language expression skills.

after graduation, students can engage in the following jobs: doorman, receptionist and room service staff in various hotels, restaurants and hotels; All kinds of tourism companies, tourism management department staff; All kinds of hotels, restaurants, hotel floor management, lobby management, consulting, exhibitions and other work; The commercial departments of various hotels, restaurants and hotels are engaged in business negotiations and external liaison services; All kinds of hotels, restaurants and business departments of hotels are engaged in market research, intelligence and information services.