The Cause of the Incident

In July 2018, a video circulated on the Internet showing a KFC employee dropping already fried chicken wings on the floor in the kitchen before refilling them into a food box. The video caused a public outcry and soon drew media attention.

Fermentation of the incident

With the media coverage, more and more food and beverage hygiene problems in KFC stores were exposed, including expired ingredients and poor hygiene. These problems caused public concern and panic, and many people began to doubt KFC's food safety.

KFC's Response

Faced with the public's skepticism, KFC quickly took a series of measures to address the furor. First, KFC released a statement admitting the existence of hygiene problems and said it would take immediate measures to strengthen hygiene management. Second, KFC took serious action against the employees involved and conducted a comprehensive inspection of all stores nationwide. Finally, KFC decided to suspend takeout services in KFC stores to ensure food safety.

Impact of the incident

The impact of this incident on KFC is very great. Firstly, KFC's brand image was greatly damaged and many people began to question and distrust KFC. Secondly, KFC's sales were also affected and many people began to choose other brands of fast food restaurants to avoid food safety problems.

Lessons from the incident

The lesson from this incident is that the issue of restaurant hygiene is very important and must be given enough attention and management. For catering enterprises, hygiene is not only a moral issue, but also a business issue, which is directly related to the survival and development of the enterprise. Therefore, catering enterprises must strengthen hygiene management and ensure food safety in order to win the trust and support of consumers.