Increasing the gross profit margin of takeaway is an important turning point for Meituan to turn losses into profits. The gross profit margin of food and beverage take-out business increased, mainly because the transaction volume of food and beverage take-out increased by 36.5% year-on-year, the order volume increased by 34.6% year-on-year, and the average value of each order increased by 1.4% year-on-year.
In particular, the realization rate of food and beverage take-out business increased from 13. 1% to 13.8% year-on-year. Because food and beverage take-out is not only the signature project of Meituan, but also the most important project in customers' cognition of Meituan, it can be said that most of Meituan's profit points are supported by food and beverage take-out.
The reduction of taxi and bicycle projects of Meituan also reduced the losses of Meituan. As of June 30, 20 19, some bicycles have passed their service life, and no depreciation expense has been incurred. A large number of newly replaced bicycles have not been put into use, which has greatly reduced depreciation. The taxi service of Meituan, which was not mentioned in the official information of this financial report, was also called "expansion" in the first quarter. Now it seems to have been forgotten by the US Mission Review, which should also be an important reason why the US Mission Review can achieve its first profit this quarter.