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How did 18' s "loss king" meituan achieve profit in 19?
Meituan 20 19 made a profit, mainly because it increased the gross profit margin of take-out and got rid of the burden of taxis and bicycles. After experiencing a loss of 20 18, Meituan learned from a painful experience and began to plan its own business map, focusing on the most profitable food and beverage take-out and increasing the gross profit margin of take-out. However, the development of 20 18 can't be bigger and stronger, and the taxi and bicycle sectors of Meituan have been cut off, which is also the biggest reason why Meituan 20 19 achieved profitability.

Increasing the gross profit margin of takeaway is an important turning point for Meituan to turn losses into profits. The gross profit margin of food and beverage take-out business increased, mainly because the transaction volume of food and beverage take-out increased by 36.5% year-on-year, the order volume increased by 34.6% year-on-year, and the average value of each order increased by 1.4% year-on-year.

In particular, the realization rate of food and beverage take-out business increased from 13. 1% to 13.8% year-on-year. Because food and beverage take-out is not only the signature project of Meituan, but also the most important project in customers' cognition of Meituan, it can be said that most of Meituan's profit points are supported by food and beverage take-out.

The reduction of taxi and bicycle projects of Meituan also reduced the losses of Meituan. As of June 30, 20 19, some bicycles have passed their service life, and no depreciation expense has been incurred. A large number of newly replaced bicycles have not been put into use, which has greatly reduced depreciation. The taxi service of Meituan, which was not mentioned in the official information of this financial report, was also called "expansion" in the first quarter. Now it seems to have been forgotten by the US Mission Review, which should also be an important reason why the US Mission Review can achieve its first profit this quarter.