How do you feel about reading Haidilao?
Part I: How do you feel about reading Haidilao?
What impressed me most in Haidilao is trust and gratitude. Trust is the core of Zhang Yong's management of Haidilao. Gratitude is the reward for Haidilao employees to practice Zhang Yong's trust.
Zhang Yong's trust has fully inspired the enthusiasm of employees in Haidilao, thus promoting the service behavior of employees to become a sublimation of accumulation from the inside out. Only when the sea bottom is fished well can we be well and live with dignity. So as to further work happily every day. Haidilao is no longer just a place to get paid.
Zhang Yong's trust has created the "abnormal" behavior in the service of Haidilao employees. Mencius said: "If you love, you will love and pay for it.": Love without respect is also for animals and birds. " People need to be respected. Respecting people means trusting, and the trusted will have a more sense of mission and responsibility. Zhang Yong's trust has brought innovation in employee service, and at the same time, it has encouraged employees with authorization. The manager of Haidilao has the right to sign 31,111 yuan, and the front-line employees of Haidilao have the right to give discounts to guests. This full trust shows respect for every employee. This kind of trust is that employees fully enjoy the happiness of their work, and thus cherish this position more, and care for a trust wholeheartedly.
Zhang Yong's trust has shaped Haidilao's feeling of "home" in employees' minds. And gratitude for "home" is no longer something that is mechanically repeated day after day. And every day, I have the psychology of "pilgrimage" to enjoy work, fishing in the sea, the warmth of home and everything at home.
The gratitude of every employee is just like the affidavit of the official staff of Haidilao: I am willing to work hard because I hope tomorrow will be better; I am willing to respect every employee, because I also need everyone's concern; I am willing to be sincere, because I need a clear conscience; I am willing to accept opinions with an open mind, because I need success too much; I firmly believe that as long as you pay, you will always get something back. And every employee of Haidilao is using practical actions to realize their vows and repay Haidilao.
every employee's gratitude is that he firmly believes that his hands can change his fate, so that he feels happy and happy every minute of his work. I also firmly believe that heaven rewards diligence, so I am sunny and full of passion in my work and life. Explain that every step of them is a trot, every face is smiling, and there are innovations all the time, where the source of "abnormal" service lies. So as to bring in guests from table to table and bring rolling financial resources to Haidilao.
Every employee's gratitude makes them cherish a kind of trust and authorization, thus promoting the rapid growth of every employee until they are independent. And every employee of Haidilao is also willing to enjoy a kind of trust. The result of enjoying it is to make Haidilao have a better grateful heart, and then we can be better after fishing at Haidilao. After creating achievements, the happiness brought to the team members is displayed on the face, revealing a sincere smile. In the service of smiling, this gratitude and Zhang Yong's trust tacitly formed a benign interaction.
yes, I can't learn sea fishing. But I try to work with a grateful heart. I remember when I first came to the company, I didn't know anything about models, car prices and procedures. I was depressed, and I backed out. Fortunately, I met elder brother-style leaders and siblings-style colleagues. Their hearts are just the same, and their generosity has brought me along the way, which has also touched me too much and precipitated into a grateful heart. I'm not afraid of making mistakes. I'm working and summing up. I am not ashamed to learn and master. I am eager to achieve something in my work and get rid of a kind of decadence. I am even more eager to leave a voice and a name. I am not willing to be mediocre. Yes, those days may be bitter and tiring, but they are full. Yes, I am willing to work hard, because I hope and believe that tomorrow will be better, and I firmly believe that as long as I pay, there will always be returns.
yes, I can't learn sea fishing. After reading it, I was all moved. That kind of mood, that kind of impulse. Bursts of touching the softest place in my heart. I also think back to every moment in the company over the past six years. Perhaps it's not that this book has touched me too much. It should be said that this book has touched my love for the company and the spurs that I have been trying hard to forget. A lot of gratitude, a lot of happiness, and a lot of pride, let me know how to precipitate, know how to be happy, let me be calm, and let me move forward. Come on! Work hard!
article 2: what do you think about learning Haidilao?
after reading this book "Haidilao You Can't Learn" carefully, I think about it carefully, and the title is right. Haidilao really can't learn. Because management is an art in essence, and the core competitiveness of an enterprise is the essence of its excellent management art, which cannot be completely copied. On second thought, in fact, we don't have to learn. The management method of Haidilao is only suitable for industries with low cultural quality employees and has great limitations. The purpose of our study on Haidilao is not to be an imitation of Haidilao, but to use it as a stone to grind our jade! We learn Haidilao in order to absorb the essence of its management art and turn it into our own nutrition, so as to achieve achievements far beyond it in the future! The ancients said: Take copper as a mirror, and you can dress well; Taking the past as a mirror, we can know the rise and fall; Learn from others, and you will know the gains and losses. The company is nothing more than a combination of people, so taking Haidilao as a mirror, of course, we can understand the gains and losses. So what are the successful experiences of Haidilao that we can learn from?
1. respect and trust employees. Respecting employees means treating employees as people, not just as money-making machines. To trust employees is to dare to authorize. The employees here refer not only to the top and middle management cadres of the company, but also to all employees including grass-roots managers and ordinary employees. Shopping malls are battlefields without smoke, and a company is an army fighting on the battlefield. An elite army needs not only a wise commander and an independent general, but also a large number of excellent grass-roots commanders and brave fighters! A group of sheep led by a lion can win a lion led by a sheep, but if you meet a group of wolves led by a lion, you will be eaten clean! Haidilao, as a private enterprise making hot pot, actually gives waiters the right to decide to deliver food to customers or even free of charge. The boldness of its leader is really convincing!
In a company, every employee has a high moral character and a high ability, but his personal dignity is completely equal. We are all human beings, and when we are insulted, we will ignite anger from the depths of our hearts. The only difference is whether we dare to vent it. Even if the insulted person finally chooses to submit to humiliation, dare to be angry and dare not speak, but it is bound to seriously affect his enthusiasm and initiative in work! It's hard to imagine that a person can concentrate on his work well when he is full of grievances, let alone expect him to take the initiative to innovate. When smart people have resistance to their superiors, there are two direct results (1) They can naturally find ways to make supervision ineffective. (2) They have distrust of the company, and they will work as required, but they will never pay extra thought and effort to do better. When a person goes to work in a place, there are two things that are most important. First, I feel that I can get labor remuneration that is more consistent with my work value. Second, I feel that I work happily every day and have a sense of accomplishment. In many cases, employees' desire for the second feeling far exceeds the first feeling.
everyone wants to be trusted by others. Only when people are trusted can they have a sense of responsibility and be motivated. In fact, there is a meadow in everyone's heart, and the vast majority of people are willing to repay their gratitude and are unwilling to betray the trust of others. As the old saying goes, you don't need to doubt people, but you don't doubt people. Doubt people don't need to mean that leaders should be good at knowing people and knowing people, so-called knowing people and being good at their duties. Employing people without doubt refers to the magnanimity of leaders.
the most important point is that respect and trust must come from the heart, not from the show. Pretending respect and trust is a rabbit's tail-it can't last, only what is sincere can last. Simply put, it is four words: treat people with sincerity! As the old saying goes, if you are sincere, the stone will open! Employees' hearts are made of meat, so it won't be more difficult to open than a stone, will it?
second, be kind to employees. Business leaders should treat their employees as relatives and make them feel happy working and living in the enterprise. Employees' happiness will make customers happy, and employees' happiness will make customers happy. Treating employees fairly, providing good accommodation and giving employees fair promotion opportunities will all improve their happiness index. Business leaders always hope that employees have a strong sense of belonging to the enterprise, can take the enterprise as their home, and actively safeguard the interests of the enterprise. How can we make employees feel at home in the company? It's simple, treat employees as family. However, some business leaders always regard employees as money-making tools that can be waved away at the drop of a hat. Not only do they not treat employees as relatives, but they simply don't treat employees as people. The mantra of those business leaders is: "An iron-clad soldier with flowing water is hard to find, but a toad with three legs is hard to find, and there are many people with two legs!" I don't know if they ever seriously thought that the reason why an elite army can burst into powerful fighting capacity on the battlefield and win one brilliant victory after another is that besides having a wise commander in chief, it is more important to have a large number of battle-hardened veterans. When Napoleon reached the top of the Alps, he said, "I am taller than the Alps!" " He dared to make such grandiloquence because there were hundreds of thousands of brave soldiers behind him. When he defeated Waterloo and was exiled to St. Helena alone, he was just a short man less than 1.6 meters tall. The leader of Haidilao has done a good job in this regard. He has given a lot of money to ordinary waiters to rent a house in a residential area in Beijing, and equipped employees with perfect living facilities to create a good living environment. How can the waiter not be grateful and work hard to repay him? When employees regard the enterprise as their home and the leaders of the enterprise as their relatives, then working for the family and helping their relatives will naturally not be lazy, regardless of the remuneration, but also do their best.
thirdly, implement the differentiation strategy in service to impress customers. Differentiation means being different. Being different may not win. But if you are not different, you must not win. In the same industry, the quality and price of products are often similar, and the real gap lies in service. Market economy is essentially a competition to create value for others. When customers pay the same price, whoever makes them feel that the more value they buy will be loved by customers. Making a profit on the product price is something that allows customers to pay a smaller price and get the same value. Of course, this means can also promote sales, but this means of promotion is at the expense of reducing profits. Moreover, there is always a limit to profit-making. No one will do business at a loss, so the service will be different. Service is the added value of products, and this added value can be gradually increased and endless. Services that meet customer expectations can satisfy customers, but services that exceed customer expectations can move customers! Haidilao can stand out in the low-tech hot pot industry because of its service, which is dubbed "abnormal" by customers. In fact, this "abnormal" service is a differentiated service that touches customers, which can be referred to as touching service for short.
fourthly, enterprise leaders should have the tolerance to share the victory of enterprise progress with employees. The most difficult thing in management is to convince subordinates that tomorrow's big cake also has its own share. In fact, it is very simple to do this. When today's cake is getting bigger and bigger, if leaders can generously give more to employees, employees will benefit from the company's development and growth. In this way, employees will see their future hopes and closely link their future hopes with the future development of the company. Employees will firmly believe that as long as they work hard, make greater contributions to the company and create greater value, then tomorrow's big cake will certainly have its own share.
The key for us to learn from Haidilao is to learn the essence and essence contained in the phenomenal success of Haidilao, that is, to respect employees, trust employees, be kind to employees, be moved by service and enjoy progress.
article 3: how do you learn about Haidilao?
before I entered the major of economics and management, and before listening to the professor finish the first lesson of management, I never paid attention to books on business management, let alone know what "Haidilao can't learn", although it was one of the hottest bestsellers in 2116. However, after listening to the introduction of the professor in class, I have a strong interest in sea fishing. Therefore, I bought this Haidilao and started to walk into Haidilao.
Haidilao is a hot pot restaurant, which originated from an ordinary mala Tang restaurant in Sichuan. Boss Zhang Yong pushed Haidilao to the big stage of China catering industry with his extraordinary courage and unique ideas. Nowadays, Haidilao has branches all over major cities. In Beijing, Haidilao is one of the hottest restaurants, and it is common to queue up for two hours to eat hot pot. To say why Haidilao is so popular, it's not because of its special materials, nor because of its high quality and low price (very expensive-), but because of its humanized service beyond your imagination. I won't say a few words here. Anyway, all the services you can think of and can't think of can be enjoyed in Haidilao.
After reading this book, you should ask me why Haidilao was successful, and I will tell you that it was a success of controlled gambling. Give the same resources to anyone else. I don't think there is a second Zhang Yingyong who did it. Zhang Yong is a guy who can see through human nature. He knows what a person wants. He knows that people should live with dignity, and no one wants to live without dignity. (www.eduche.com) Therefore, he rented apartments for migrant workers (in the East Fourth Ring Road) and prevented them from sleeping on the street or living in the basement. In a word in the book: "treat people as human beings." What really surprises me most is not here, but Zhang Yong's high trust in employees. Trust is the best embodiment of respect. In Haidilao, every waiter has the autonomy including the right to free the bill. As long as the waiter feels it is necessary, it is ok to add dishes, change dishes and free the bill. This also reflects Zhang Yong's idea of putting customers first at all times. Because, in most cases, it is the waiter who really communicates face to face with the guests. However, my initial view of this policy is that Zhang Yong is really bold. Aren't you afraid of meeting a selfish waiter and losing the shop? You trust your employees so much? As it turns out, I worry too much. Because Zhang Yong is so powerful, he knows well the old adage that "beginning of life is good in nature", and he knows that human nature is kind, especially in rural areas with rich folk customs, and this kind of human nature has not been polluted by material desires. You are good to them, they have no reason to betray you. In addition, Zhang Yong has established a unique mechanism for job promotion, the biggest feature of which is that anyone must start as a waiter, and it is possible to get a promotion if he performs well. This also ensures the enthusiasm of waiters to a great extent, which makes them more willing to work for Haidilao. Brilliant! Of course, I still insist that this is an adventure, because it is also mentioned in the book that some employees were fired for abusing their rights, but Zhang Yong minimized the risk and had more control over his success.
I won't talk about other things. You can experience Haidilao for yourself when you have the opportunity. What I want to say is, it's not just running a business.