Planning refers to a scheming plan or scheme. Often used with the word "organization", it is a neutral word.
Question 2: What does the master plan mean in the variety show? The format is similar to other planning books. Planning theme: Purpose: Time: Moderator: Invited guests: Location: Process (including an estimated control of the specific time of each stage): Division of labor organizer: I hope I can help you with other details of watching your program.
Question 3: What is the responsibility of the chief planner? Who is in charge of the general direction and thinking of customized programs (film and television works)? Grasp the ideological content of the presented works from the overall height. Coordinate the distribution and allocation of various resources (manpower, material resources and financial resources) needed for programs (film and television works). Strive to realize the thinking and direction of the overall planning.
Question 4: What is planning? What is the main significance of planning? Planning is strategic planning, and strategy is to figure out the way to win and make yourself invincible. This was called "trick up your sleeve" in ancient times. Planning is to define methods and give effective implementation, classification and standardization. Being together is an effective way to win.
Question 5: What is the working format of the general planning of variety shows, or is it similar to other planning books? Program theme: Purpose: Time: Moderator: Invited guests: Location: Process (including an estimated control of the specific time of each stage): Division of labor organizer: I hope I can help you with other details of watching your program.
Question 6: Who is the chief planner of DNF? DNF is not bad. I used to play martial arts legends, and 1500 yuan's battlefield weapons were updated once, losing to 700 yuan. Every update is to reduce the price, and now it has dropped to 50 yuan.
I remember one time, I spent 40 yuan to buy a+1 1 strengthening the equipment to 1 1. When I got up the next morning, there was a box opening activity after the update, and the stone+1 1 fell directly to 10.
Question 7: What are the producers, planners, directors and consultants in the film? Producer: the core figure behind the film. He is responsible for the daily operation and planning of the film. The other two roles are confused, producer (producer) and producer (production manager can be literally translated as production manager). The former is the investor of the film, that is, the producer, and the latter is the middle-level post of film production, responsible for specific operational affairs and planning the penetration of electricity into directors and producers. The planner works in China and the signature column is unique in foreign countries, such as France and the United States. The second producer said that their scope of work is mainly to find funds, pre-preparation, post-production, and deal with distributors [there is advertising work at home, but not abroad]. Other work instructions are to sign a thank-you letter at the end of the film to thank the experts or qualified personnel for their guidance and help. Consultants can be understood as "employment problems", or experts and directors in movies will listen to their opinions.
Question 8: Who are the top ten planners in China? Ye Maozhong is called a "genius". Ye Maozhong, a genius, is used to "building markets" where there is no "market" and "expanding roads" where there is no "road". He is extremely good at the overall marketing planning and advertising campaign planning of enterprises. Just like a powerful actor, there is always endless work.
197 China Best Marketing Planning Case Award,198 China Top Ten Marketing Classic Case Gold Award, and 2000 China Top Ten Famous Planning Case Winner. He is good at enterprise overall marketing planning and brand integration design, and has formed his own theory and action system in practice.
His monographs include Notes of Advertisers, Turning to Planning, Icon Brand Integration Planning Documentary, and New Planning Concept.
1997 was rated as one of the top ten planners in China and one of the top ten planners in China in 2000.
2. john young
John young was born into a musical family and is the grandson of the famous old artist Yang Hongji. He lives in Beijing now. China's first website planner, an importer of foreign website planning concepts, a partner of Shengtang Culture, a partner of Variety Media, the founder of Chuangyi website planning agency, and the founder of the largest 100-person network planning team in China. There are more than 300 successful cases of corporate website planning at home and abroad, including Zhongguancun, which became an instant hit, and the Electrolux news event that sensationalized both at home and abroad in 2007. Now he is the chief consultant of dozens of websites in China.
In 2008, a website planning and promotion idea was sold to the Japanese for 4.5 million yen, which was strongly supported by China website planning colleagues. John young has deep research on website promotion, potential customer mining, website user experience, profit model analysis and user conversion rate. China took the lead in putting forward the concept of "building a marketing website".
John young is an outstanding person in the planning field, integrating contacts, copywriting, planning, creativity, marketing and actual combat. Known as "the most trustworthy planner of the enterprise".
3. Chen Fang
Chen Fang is in the East China Sea Fleet. Zhejiang, Peking University, China-The Strategic Department of the Academy of Military Sciences and other units have worked as company commanders, university teachers, researchers and general managers. Now he is the chairman of Beijing Hedede Planning Center, the creative director of the Oriental Creative Planning Expert Group, and concurrently serves as the strategic consultant and general planner of dozens of group companies.
The author has studied system engineering, military affairs and enterprise strategy for a long time, and published more than 200 papers and works 10. Single-handedly put forward the strategy of "one army, two systems", and won the first prize of China-Academy of Military Sciences for scientific research. First prize of national thesis.
Creative research involves China's national defense, international peace and disarmament, comprehensive national strength research in 2000, Inner Mongolia cashmere sweater, fenglingdu Development Zone in Shanxi, market development of many enterprises in the United States, Japan, France, the Philippines and Italy. There are more than 300 creative planning projects and more than 200 lectures.
According to China's ancient ancestral art of war combined with the modern system, a new modern art of war-Oriental Taiji Qimen Art of War, which is unique to China people and faces the global commercial war, was created. These lectures are very popular all over the country.
He was once called the creative devil with intelligent atomic bomb by Japanese and Americans, and he laughed at himself as a creative knight.
4. Wang Zhigang
1997 Wang Zhigang was named one of the top ten planners in China. His planning is based on high-level, high-efficiency, long-span and diversified resource allocation, supplemented by rich life experience and life perception, to achieve a perfect planning. His exploration has no mature experience to learn from, and there is no way to take shape. What I want to do is to grasp it from the macro level and philosophical level, and to open up the Suez Canal of intellectual industry with a brand-new angle and vision.
No wonder his students know best that they have an inseparable relationship with their teachers in their mental journey and enjoy the infinite wisdom and happiness of learning. His books such as "God disposes", "Planning a whirlwind" and "Doing in Thinking" are highly condensed from his planning cases and thinking in recent years.
Step 5: open the camera
Zhang Daqi emphasized that "the core of brand strategy is brand positioning, and the main problem to be solved in planning is positioning", and advocated that "advertising doesn't care what everyone sees, but tries to let everyone know that clever advertising lies in its ideal oral effect", and advocated that "creativity is not equal to performance, but performance is another matter at the same level as planning and creativity, an excellent planning and ... >> >
Question 9: What's the difference between a producer and a general producer in the film industry? Producer, also known as "producer", refers to the investor of the film. The commercial nature of the film determines that the producer is the owner of a film, and has the right to decide all the affairs of filming, including what kind of script to shoot, hiring directors, photographers and actors, and sending filmmakers to manage the filming funds, audit the filming funds and control the whole filming process. After the film is finished, the producer will develop and print the film and publicize and sell it to the market.
Supplement:
1. The producer may only be the producer of a film, that is, the authorized representative of the investor, and some are the vice presidents of the investor;
2. Individual producers are employed by investors; The producer is the legal representative of the investor.
It is common for a film to have both producers.
Production manager (literally translated as production manager) is a middle-level post in film production, responsible for specific operational affairs and responsible for directors and producers.
The term "executive producer" originated from a colleague in Taiwan Province Province, which means someone who performs certain functions on behalf of the producer, because sometimes the producer does not specifically exercise management power, but only acts in name, because he has made contributions to fund-raising and star negotiations. On the other hand, the emergence of executive producers is also in the film and television industry. More and more people need to be named, and new job titles need to be awarded to them.
The master planner mostly does macro-level things, such as what script to participate in beforehand, what form to improve the audience rating (attendance rate), and how to package the planner afterwards, so as to win as many prizes as possible.
As the name implies, the chief producer is equivalent to the producer, who is here to check the quality of the film. Producers usually represent the legal person of the producer or production company, responsible for the preparation of the total budget of the film crew and the specific shooting schedule plan, supervising the director's artistic creation and expenditure on behalf of the producer, and assisting the director in arranging specific daily affairs. In the film crew, producers and directors are often a pair of contradictions. They are often tit-for-tat, holding their own opinions and not giving in to each other. They only shook hands after the movie.
The Film director is the organizer and leader of film art creation, and the overall person in charge of putting the film literary script on the screen. As a synthesizer of various artistic elements in film creation.
Recording is a work content in the shooting stage, and it also refers to the full-time staff responsible for this work. The main task is to record the details and data of each shot in detail and accurately, such as lens number, shooting method, lens length, actor's action and dialogue, sound effects, scenery, props, clothing, makeup and so on.
The post-production of film and television uses the material obtained from actual shooting to make stunt shots through three-dimensional animation and synthesis, and then clips the shots together to form a complete film and make sound for the film. Traditional film editing is the real editing. After the photographic master is developed, it is necessary to make a set of working proofs for editing. The editor selects the required lenses and films from a large number of samples, cuts the films with scissors, and then sticks them together with tape or glue, and then watches the editing effect on the editing table. This cutting and gluing process should be repeated until the final effect is obtained. Although this process looks primitive, this stitching is indeed nonlinear. The editor doesn't have to work in sequence from beginning to end, because he can cut samples from the middle, insert shots, or cut some pictures at any time without affecting the whole film. But this method is powerless for the production of many skills. Editors cannot make overlapping pictures between two shots, nor can they adjust the colors of the pictures. All these techniques can only be done in the process of development and printing. At the same time, the manual operation efficiency of clipping is also very low, and traditional TV editing is carried out on the editing machine. An editor usually consists of a video player and a video recorder. The editor selects a suitable material through the video player, then records it on the tape in the video recorder, and then looks for the next shot. In addition, the advanced editing machine also has powerful stunt functions, which can make various overlapping pictures. You can adjust the color of the picture and make subtitles. But because the recorded pictures are continuous, you can't insert shots between the existing pictures, and you can't delete shots unless you re-record all the pictures after that. Therefore ... >>
Question 10: What is a planning book? 1. Name of the planning book Write the planning name as specifically as possible, such as "XX Year XX Community Activity Planning Book" and put it in the center of the page. Of course, you can write the main title first, and then write the subtitle below. Second, the background of the activity: this part should be highlighted in the following items according to the characteristics of the program; Specific projects include: basic introduction, main implementation targets, recent situation, organizational departments, reasons for activities, social impact, related motives, etc. Secondly, it is necessary to explain the environmental characteristics of the problem, mainly considering the internal advantages, disadvantages, opportunities and threats of the environment, making a comprehensive analysis (SWOT analysis), focusing on various factors of environmental analysis, describing the past and present situation in detail, and making plans through forecasting the situation. If the environment is unknown, it should be analyzed and supplemented through investigation and study. Third, the purpose, meaning and goal of the activity: the purpose and meaning of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, the uniqueness of the core composition or planning of the activity and the resulting significance (economic benefits, social benefits, media effects, etc.). ) write clearly. The activity objectives should be specific, and need to meet the importance, feasibility and timeliness. Iv. Resource requirements: List the required human and material resources, including the places of use, such as classrooms or activity centers. It can be divided into two parts: existing resources and needed resources. V. Activities: As the main part of the planning, the expression should be concise and easy to understand, but the expression should be as detailed as possible, and everything that can be thought of should be written without omission. In this part, not only words, but also statistical charts can be added. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful to the verification of the plan. The organization and allocation of personnel, the object of activities, the corresponding rights and responsibilities, time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in this part. Some reference aspects can be provided here: venue layout, reception room, guest seating, sponsorship, contract agreement, media support, campus publicity, advertising production, hosting, leadership speech, emcee, venue service, electronic background, lighting, sound, video recording, information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, pick-up and drop-off vehicles, and personnel after the event. Please adjust yourself according to the actual situation. Intransitive verb budget: according to the actual situation, after detailed calculation, the expenses of the activity are listed in a clear and clear form. Seven. Problems and details that should be paid attention to in the activity: the change of internal and external environment will inevitably bring some uncertain factors to the implementation of the plan. Therefore, whether there are emergency measures when the environment changes, what is the loss probability and how much loss will be caused, and the emergency measures should also be explained in the plan. Eight. Person in charge of the activity and main participants: indicate the organizer, participants' names, guests and units (for group planning, the name and person in charge of the group shall be indicated). Note: 1. This plan provides basic reference, and the small plan can be filled in directly; Large-scale planning books can be designed by themselves, not rigidly adhere to the form, and strive for detailed content and beautiful pages; 2, you can make a cover for the planning book, and strive to be concise and dignified; The planning book can be packaged, such as using the designed logo as the header, illustrated and so on; 3. If there are attachments, they can be attached to the back of the planning book or bound separately; 4. The planning book should be bound from the long side of the paper; 5. A big plan book can have several sub-plans.