"Network and new media major has a good employment prospect. Graduates have great social needs and a wide range of employment. They can engage in information collection, writing and editing in various portals, media business websites, websites of party and government departments, enterprises and institutions, and also engage in website planning, network promotion, website construction and management related to new media. You can also work as a reporter and editor in radio stations and TV stations, as well as planning, directing and making various programs. You can also engage in business development, activity creativity, media planning and other work in the print media and online media industries; Engaged in manuscript writing, video program planning, director, production, integrated marketing and media public relations in government departments, enterprises and institutions.

new media operation can be said to be the standard of enterprise marketing operation now. Almost every enterprise will carry out online new media marketing promotion, such as WeChat official account operation, vibrato short video marketing, Weibo marketing, self-media marketing and so on, so the employment prospect of new media operation is still very good. If you are employed, the first-tier cities in the north, Guangzhou and Shenzhen can almost reach 7k-8k, and the better ones can reach 11 K. However, if a novice changes to the new media operation industry, it is recommended to learn the operation knowledge systematically, which can help you enter this industry quickly. You can go to the Dark Horse Programmer to learn about the new media operation course. After three months of study, students can almost get a salary of about 8k after graduation. My little sister upstairs just finished studying and received an offer of 11k before she finished the class. " If you want stability, it is administration. If you want to have more ideas about the future, then do new media operations. To tell the truth, an administrative post is a handyman, and as a traditional profession, there are too many predecessors ahead. The new media, however, has not emerged for so long, and there is a relative shortage of talents, so there will be more opportunities and different treatment.

At present, the administrative post of a company is generally two or three thousand, which lasts for four thousand. It takes years of experience to be a department manager. As for the new media manager, I met an 8,111-year-old one who only needs two years' experience. Job prospect and career planning of new media operation

The development prospect of the industry is not directly related to personal development. A person's prospects are determined by two parts:

1. The core factor: a person's learning ability. A good person will not mix badly anywhere.

personal learning ability means

goals: without goals, there is no way to break down the goals, and if you can't break down the goals, you don't know what you should do.

Implementation: thinking determines actions, and actions determine fate. Without implementation, there is no feedback, and without feedback, there is no adjustment and progress.

Feedback: do things with results and things that can verify the work effect.

Optimization: get good feedback. Get bad feedback and find the problem to adjust

2. Helping factors: authority and leadership

Authority: Authority refers to the opportunity that the company gives you to try, and being put to work is completely different from deciding what to do by yourself

Leadership: whether you are led by a leader who focuses on office politics or a leader who can teach you to make progress is very different, you know

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① The most hopeless new media operation, with a monthly salary of 3-5k

Goal: there is no clear goal, only responsible for the work quantity, but not for the work effect

Writing an original WeChat article every day means responsible for the quantity/bringing 511 effective traffic to the product every day, that is, responsible for the effect

Execution: without the goal, there is no execution, and only the delivered work can be completed mechanically

. What you do can never satisfy the other party, because your heads are different

Feedback: I don't know what practical effect your work has brought to the enterprise

What kind of content has a good drainage effect? Which channel brings more transformation? What kind of activity users actively participate?

optimization: without feedback, there is no optimization, and you don't know what you should do to do a good job and improve yourself.

The angle of writing an article has always been "brain supplement", not based on data feedback.

Permission: you are only responsible for writing articles, and articles need to be reviewed by superiors

Because you can never prove your personal work. You are just an executive coolie

leader: the worst thing is that you catch up with a boss who doesn't know how to do things.

The leader doesn't teach you anything, only tells you that what you are doing is wrong, and doesn't tell you what to do/let alone lecture you about office politics.

② It's not the worst, but there is no clear prospect for new media operations. The monthly salary is about 5k-6k

Target: Take the number of WeChat readings, comments and Weibo reposts as the new media operation forwarding of KPI. The number of comments does not mean anything, and these figures are not directly related to the transformation effect brought to the enterprise.

Implementation: If the KPI target is not clear, the implementation will not be implemented.