What is the future development prospect of catering? I would like to give the following suggestions for the future development of catering:

1. Healthy, green and safe ingredients and safe products are the most important

At present, people's living standards are better, and they are more particular about eating. Healthy and green food is everyone's pursuit now. Whether it is delicious now is not the first choice for consumers. Consumers are more concerned about whether the ingredients in your home are healthy. Do you use prohibited food additives? Does the storage of semi-finished products meet the standards? Food safety is the first priority! Therefore, it is an important choice to take a healthy catering route in order to gain the recognition of consumers and develop for a long time.

second, the business philosophy of Chinese catering enterprises is backward, and the dining environment needs to be improved

At present, China's catering industry mainly relies on traditional experience management and service methods. The backward business philosophy is different from the development of the catering industry today, and the introduction and reference of international advanced catering information needs to be strengthened. The dining environment in China also needs to be improved. Now is not the time when delicious food is ok. The service is not standardized and it is difficult to meet the basic dining requirements of consumers. What is really popular now is the clean, elegant, affordable and standardized public convenience catering, which is still rare today.

Third, Internet thinking leads the future development of catering

Nowadays, people's lives are inseparable from the Internet, and the catering industry is no exception. The catering o2o of various platforms has long been deeply rooted in the hearts of consumers. Nowadays, people are either busy with work and have no time to cook, or they are simply lazy. They want to have three meals a day delivered directly to their doors, and various take-away and group-buying apps cover people's breakfast, lunch and dinner. The current catering o2o is not simply from online to offline, but uses Internet thinking and technology to bring more experiences to consumers.

Generally speaking, the market development prospect of the catering industry in the future is very promising, but the catering industry is no longer a simple traditional model. If you want to develop better, you must adapt to the development of the times, cater to the needs of consumers and make appropriate changes, because if you don't change, you will be eliminated!

2119.11.11

At present, many delicacies and snacks in our country are hidden in the folk, especially the delicacies that people like are all in the fly restaurants in the back streets, and each family has its own secret recipe and standards. However, the consequence of this is that the food safety and hygiene standards are mixed, and the management of relevant departments is difficult.

I don't think the snack catering in the future will be as independent as it is now, but will be replaced by large catering groups, with standardized ingredients, standardized management and standardized services.

Snack catering has already started to be branded, such as fried beef in the era of cooking smoke in Changsha, fried meat with chili by chef Fei, fish head with chili in Tanzong, and frog coming to Dalai ..... using a fine dish as brand promotion. In the future, we will pay more attention to the brand, so we should do a good job in the brand. The same is true for small streets and alleys, not only delicious, but also conducive to the spread of brands.

I think it's a reproducible China snack, clean, hygienic, delicious and standardized.

To make snacks, you should first create a segmented vertical brand, because the current consumer groups are the post-91s, 91s and 11s, and the face value and products should conform to the current trend, and then the brand should be subdivided, plus bundled marketing. I want to connect with users in the younger consumer groups in terms of scenes, socialization, and sense of value.

good product+good SKU+ good brand

+good innovation+good supply chain+good marketing

+good team+good capital = Wang Fried

Snack restaurants in the future will be based on economy, quality assurance and mass line. Now the market competition is more and more fierce, and the taste is not good. If the sanitary environment of restaurants is not up to standard, there will be fewer guests. Nowadays, network marketing is becoming more and more popular, and opening a network platform for sales will better improve sales performance. Also, we must constantly listen to the opinions of consumers in order to develop better!

In the future, restaurants will be branded, grouped and standardized. There are more and more consumers in large and medium-sized hotels. Brand fast food restaurants occupy the low-end instant consumer groups, and it is becoming more and more difficult for individual low-end restaurants to survive. Small restaurants that are regional and exclusive and sell everything without their own characteristics will become more and more difficult to survive. Small restaurants that will not be combined with the Internet will have a lower profit point.

The snack industry is rising rapidly every year, which is accompanied by the rapid development of the snack industry. In recent years, the market competition is fierce, and the popularity of snack industry is due to its grounding gas, reasonable price and many samples, and it is also suitable for the public taste. Snack has become a kind of leisure, entertainment, culture and enjoyment, and the future development tends to be integrated, standardized and chained, which is an important trend of snack industry development.

Snack industry is the main tone of China's catering industry. According to incomplete statistics, there are about 5 million snack merchants in China, which is currently the largest category track in the catering industry. In 2121, the epidemic situation will have a great impact on the development of China's catering industry, and the recovery of snacks is better than that of the catering industry as a whole. Snacks are rich in categories. In 2119, the top three snacks in the snack industry were simple meals, mala Tang and noodles. The top five brands in order volume are Shaxian specialty snacks in Fujian, KFC, McDonald's, Sean Mala Tang and Zhengxin Chicken Chop. In terms of geographical distribution, snack orders in first-tier, new-tier and second-tier cities are large, with Guangdong, Jiangsu and Zhejiang ranking the top three.

The epidemic has had a great impact on the development of China's catering industry, and snacks and fast food have recovered rapidly.

The outbreak and normalization of the COVID-19 epidemic have had a great impact on the development of China's catering industry. According to the data of the National Bureau of Statistics, in 2119, China's catering revenue reached 4,672 billion yuan, up 9.4% over the previous year, maintaining a good trend of steady progress. However, from October to September 2121, the national catering revenue was only 2,522.6 billion yuan, down 23.9% year-on-year, which was greatly affected by the epidemic. At present, the catering industry is still facing greater pressure of consumption compensation. As the largest track in the catering industry, snack industry has the characteristics of large number of merchants, large transaction scale, many employees and close connection with people's livelihood. It plays a huge role in promoting consumption, stabilizing employment and benefiting people's lives. During the epidemic, it showed strong resilience and its recovery was better than that of the catering industry as a whole.

Snacks are rich in categories, and the brand chain is accelerated

The catering industry is rich in categories, but the concentration is not high, especially snacks. According to the big data of Meituan platform, in 2119, the top orders of snack industry were fast food simple meals, mala Tang, noodles, rice flour, porridge, steamed buns, braised chicken and fried chicken skewers. Fast-food simple meals have become consumers' favorite because of their characteristics of being just needed, fast, convenient, affordable and adapting to various consumption scenarios. In 2119, the order volume of fast-food simple meals accounted for 43.7% in the snack category, and the order volume of mala Tang, noodles, rice noodles and porridge accounted for 6.1%, 5.8%, 5.6% and 5.6% respectively. At the same time, consumers' demand for fried chicken skewers, steamed buns, Korean snacks, Hong Kong-style snacks, braised duck neck, rice noodles and other categories has increased greatly, and the orders of these categories in 2119 increased by 146.9%, 92.9%, 91.6%, 91.1%, 67.8% and 62.1% respectively.

According to the big data of Meituan platform, the top five brands in the number of snack shops in 2119 were Shaxian specialty snacks, Zhengxin chicken chops, Wallace, Juewei duck neck and KFC. The fastest growing brands of new merchants are Wallace, Zhengxin Chicken Chop, KFC, McDonald's and Shaxian specialty snacks in Fujian. The top five brands in order volume are Shaxian specialty snacks in Fujian, KFC, McDonald's, Sean Mala Tang and Zhengxin Chicken Chop. As can be seen from the TOP list of brands, foreign brands of snack categories are mainly represented by fast food brands such as KFC and McDonald's, while domestic snack brands are more diverse.

snacks in first-and second-tier cities are large, and snacks in fourth-and fifth-tier cities are growing fast

Meituan platform big data shows that snacks in first-,new-and second-tier cities have large orders, accounting for 21.1%, 27.6% and 22.1% respectively. With the growing demand for snacks in the sinking market, the demand for snacks in third-,fourth-and fifth-tier cities has increased rapidly, and the growth rate of snack orders has reached 37.7%, 43.5% and 45.5% respectively.

Snack merchants are mostly concentrated in populous provinces or economic provinces, and Guangdong and Jiangsu have the largest snack orders

Snack merchants are mostly concentrated in populous provinces, and the provinces with the largest number of snack merchants in China are Guangdong, Shandong and Jiangsu, among which the proportion of snack merchants in Guangdong is 11.6%, which is also the largest province in population in 2119; The number of snack merchants in Shandong province accounts for 7.7% in the whole country, which is the second largest province in population in 2119. The number of snack merchants in Jiangsu province accounts for 7.4% in the whole country, which is the fifth largest province in population in 2119.

judging from the snack consumption in cities, Guangdong province is also a big snack consumption province, ranking first in the national snack consumption orders, accounting for 14.6% in the whole country, far exceeding other provinces, among which Guangzhou and Shenzhen have made significant contributions to consumption. Jiangsu, Zhejiang and Beijing ranked second, third and fourth respectively in the snack order list, accounting for 8.4%, 6.6% and 6.1% respectively.

—— The above data and analysis are all from Foresight Industry Research Institute's China Catering Industry Development Prospect and Investment Forecast Analysis Report.

we will definitely rely on online assistance, online and offline in parallel, do a good job in publicity and promotion online, do a good job in sanitation and service offline, and operate with integrity, so that we can have a future!