There is a boss whose business is not good in this place, but in another place, the management of the original team remains unchanged, but his business is surprisingly good. Another boss thought he had made money and opened a big shop in another place, but nothing changed, instead, he lost all his money. Why? Actually, it's the location Let's talk about this problem. You must gain a lot.
Location of mutton soup kitchen
1. Location is related to business positioning. Mutton soup kitchen is divided into three kinds of consumption: high school and low school. As high as seafood mutton soup kitchen and wild mushroom mutton soup kitchen, the average per capita is above 30 yuan. Mid-range products such as A la carte spicy mutton soup kitchen, the per capita consumption price is between 20 and 30 yuan. The low price is below 20 yuan. When you determine the grade and the corresponding dishes, you should choose the target customers who consume this grade. Generally speaking, they will take the store as the center and walk to eat within a radius of 300 meters. Only the owner is far away. The customers of a store are mainly around, especially in cities with more mutton soup kitchens. The people around you are the basic elements of your opening a shop to protect your capital. You can first determine what dishes to operate, and then choose the location according to the characteristics of the dishes and your ideas, or you can first determine the location and then locate the dishes. The two are not contradictory. In short, don't make the routine mistake of running a high-end mutton soup kitchen in the community.
Second, the relationship between location and scale. No matter where the store is opened, opening a large-scale store must consider long-distance customers and have a good business philosophy. It is difficult to make money without being a brand. Therefore, according to the routine, the surrounding environment of the store should be directly proportional to the size of the store.
Third, the advantage of the store being located in the alley. Mutton soup kitchen is different from snacks, fast food and snack bars. It pays attention to repeat customers, the length of meals, the peak of meals and parking spaces. According to these characteristics, the location of mutton soup kitchen shop is not the best on the main street in downtown area, but the alleys in the main street are ideal, and the rental prices in these places are much lower.
4. Advantages and disadvantages of opening a shop on the second floor. The advantage of opening a shop on the second floor mainly lies in the low house price. Its disadvantage is that it is not intuitive, inconvenient and does not reflect the sense of the public. Of course, this has to consider the consumption habits of local people. Generally speaking, the second floor is not as good as the first.
Fifth, the location is in the dining street. If the business of this street is booming, it is right to set up a stall here, but you should also consider what mutton soup kitchen to run. It is best that different kinds have their own characteristics. If it is the same kind, then you should first taste better than others, and then you should be better in other aspects. Otherwise, it will not be competitive.
Sixth, the community opens stores. It is also desirable to open a shop in a large mature community. But we should consider the size of the scale, the competition of the same kind, the positioning of the dishes, the price and the gross profit. Generally speaking, opening a shop in a community should focus on benefits and characteristics.
Seven, the edge of the city and the farmhouse to open a shop. There are few customers around these places, so it is difficult to be known by others, and the publicity is also strong. Your main consideration is how to attract distant customers. You must be distinctive and famous in the positioning of dishes, which is quite difficult to operate. Without enough funds, it is difficult to have long-term patience and determination to open a good store in remote areas.
8. Open a shop in a county or town. At present, the mutton soup kitchen industry in most counties and towns in China (except Sichuan) is not mature. If you open a mutton soup kitchen, there will be a process of guiding consumption, which is risky but easier to succeed. Counties and towns have a small population and are easy to publicize. Locals often open stores with acquaintances, so the choice of location is not absolutely important, mainly in downtown areas and places with convenient people flow, and the focus should be on management.
Nine, choose the wrong location? Generally speaking, the location is not ideal only after opening, so whether you really choose the wrong location must be carefully analyzed, because there are many factors that affect success, and you can take corresponding measures only if you find the right reason. So what are the specific measures? The reasons are different, and we will discuss it later when we study or cooperate.