first of all, what is vi and what is VI? To understand this problem, you must first understand what CI is! So, what is CI? Specific components of CI: mind identity (MI), behavior recognition (BI) and visual recognition (VI). VI belongs to a set of identification system, including logo, signboard, business card and so on, which are some commonly used identification items in our social process. To make a good vi, there are basically the following principles:

VI design is not a mechanical symbolic operation, but a vivid expression with MI as its connotation. Therefore, VI design should reflect the business philosophy of enterprises from multiple angles and in all directions.

A, the principle of unity of style

B, the principle of strengthening visual impact

C, the principle of emphasizing humanization

D, the principle of strengthening national personality and respecting national customs

E, the principle of feasibility: VI design is not a designer's whimsy but requires strong feasibility. If the implementation is too troublesome, or the implementation is affected by the high cost, even the excellent VI design will become a castle in the air and an armchair strategist because it is difficult to implement.

F, the principle of conforming to the aesthetic law

G, the principle of strict management

VI design system is complicated. Therefore, in the process of implementation over the years, we should pay full attention to the arbitrariness of various implementation departments or personnel and strictly follow the provisions of VI design manual to ensure that it will not go out of shape.

These are just some basic vi design knowledge. If you want to be a professional vi, please go to a professional vi design company. At present, there are more than 21 professional designers and senior designers with their own unique design concepts and thinking. Have had good cooperation with many enterprises, and contribute to the development of enterprises! I hope I can help you.