1.Guide consumption

Consumers in different areas will show different consumption habits, if you want to change the consumer's consumption habits, the operator must guide the consumer's consumption concept.

2. Clear positioning of the restaurant

The hot pot restaurant summer business is not very good, this is the first to analyze the positioning of the restaurant. For example, positioned as a specialty hot pot restaurant, popular hot pot restaurant, or simply a restaurant. If you have formed a certain image in the minds of consumers, then it depends on how you will operate this image through.

3. Do enough hot pot features

Development of some suitable for the summer hot pot, you can start from the base material, such as cool, warm pot bottom, taste warm and not dry; you can also study the development of some special hot pot, in order to suit the needs of consumers of different age groups, such as ice cream hot pot;

Summer, due to the hot climate, many people will feel appetite, if you can taste a variety of hot pot restaurant. If you can taste all kinds of delicious hot pot dishes in the hot pot restaurant, the consumer's appetite must be greatly opened. One by one, ten by ten, customers will naturally come and go.

4. Consumption guidance

Hotpot restaurant to have their own special products, and attract customers in the summer, we must take the initiative to actively do some consumer guidance, of course, this should be publicized with the help of the media, and there must be a real basis. But remember: publicity is not simply the use of promotional tools, such as eating how much to send how much, price discounts and so on, but to highlight what characteristics of your products, what benefits can be brought to consumers.

5. Carry out effective marketing activities

In the clear positioning of the restaurant and business direction at the same time, you also need to research whether there are other local hot pot restaurant? What is their class? How is their business? What is the market position? How is the price positioning? Test their own restaurant portfolio in the end need to be deep or wide, before you can carry out marketing activities step by step.