Behind-the-scenes positions in the advertising video industry

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Advertising video positions

Director

Equivalent to the project co-ordinator

One: Responsible for the style of video, such as sketches, documentaries, branding films, promotional films, etc. Positioning, development of the shooting plan process, the sub-take of the script, to set up a filming Team personnel two: organizing on-site shooting and recording, responsible for on-site scheduling, control of the video screen, the overall shooting rhythm

Three: understanding of the video language, the ability to pass the idea to the post staff to ensure that the editing ideas in line with their own needs

Producer

One: cooperate with the director to complete the coordination of internal and external work

Two: the development of shooting plans, shooting progress and related personnel planning

Two: the shooting plan, shooting The progress of shooting and related personnel planning

Three: Responsible for the actors appearing in the personnel communication, clothing, venues and other pre-planning related preparatory work

Four: Responsible for the video out of the audit, control the quality of the finished film

Screenwriters / copywriters

One: According to the needs of the brand customers, to make the output of copywriting content to meet the needs of the

Second: Collaborate and communicate with the director and client*** to assist the director to do a good job of sub-shot scripts

Art

One: assist the producer to select the scene, to determine the time of the shoot and the time of the scene

Two: pre-shooting to organize, determine and make the shooting props needed for shooting

Three: according to the script content to complete the shooting of on-site set up and furnishings

Four: management of on-site props to assist in on-site shooting

Four: management of on-site props to assist in on-site shooting

Camera crew

I. Generally includes camera, lighting, art, camera equipment, etc.

Two: camera teacher according to the content of the script to complete the shooting

Three: lighting teacher, according to the script and the director's needs to complete the presentation of the scene light and shadow

Four: art teacher according to the content of the script to produce shooting props needed for filming, as well as filming the scene of the scene setup

Shooting Assistance Personnel

One: Generally contains the field service, field recorders, camera assistants and other personnel

Two: Responsible for assisting on-site filming, camera photography and lighting equipment handling, filming environment setup

Three: On-site food and beverage arrangements, purchasing and distribution

Four: Responsible for the filming of footage of the organization and record

Later

One: According to the content of the script, the material editing According to the content of the script, editing and production of the material, finalizing the video compositing, music, color mixing, video packaging, subtitles, etc.

II: Assisting the director to complete the relevant production requirements