What is the positioning of big data?
Accurate site selection in the era of big data refers to the integration and analysis of big data to obtain users' preferences and behavioral needs, analyze the purchasing power of consumer groups in business districts, and find out the most suitable location for storefronts.
The core of accurate positioning of big data can be summarized as several key words: users, demand, peak value and heat distribution.
In the past, the way of store location was to compare and investigate the city business circle, population flow, surrounding communities and actual households in detail according to the local city. Then through their own economic situation, choose a store location that they can afford and have a good location.
Big data site selection has made a more detailed and careful planning for store site selection, and refined the site selection into two processes.
The first step is to lock the business circle. The site selection system has comprehensive data of national calorific value distribution. The system is divided according to the data of regions and take-out peaks provided by franchisees, and the business circle is locked by the sales demand inside and outside the region.
There is a certain scientific basis for locking the business circle according to the peak value of takeaway. According to research, there is a proximity principle in people's pursuit of efficient life. When diners choose to take out food, both delivery time and distance are given priority.
There are a large number of consumer groups in the business circle with high take-away peak, which contains huge business opportunities. Using take-out to set off restaurant food can effectively drain and stimulate consumption in daily operation.
After locking the business circle, the second step is to determine the location of the store, and the operation master will personally visit and analyze the locked business circle.
According to the consumer groups targeted by different projects and the franchisee's own economic situation, choose the store location with strong passenger flow and good location.
As the first batch of big data site selection system, Fang Kai Restaurant was officially launched in August, which was well received by its partners within one month, helping franchisees to quickly and accurately determine the storefront and shortening the preparation time before opening. Practice has proved that big data positioning system does have advantages!
The big data positioning system attracts the attention of partners because they know the importance of location. For entrepreneurs who open stores, site selection is related to the development prospects of stores, the realization of store business objectives, the popularity of the market and the satisfaction of customer needs. It can be said that once the site selection is done, opening a shop and starting a business will be half the battle.
Aladdin Wisdom Store "Smart Positioning" exclusively realizes the integration and integration of all authoritative data sources related to store positioning in China.
In terms of data, based on 65.438+0.5 billion de-identified mobile phone signaling data of three major operators, online and search feature data of BAT netizens, national bank card consumption data, national office building data, community data and total POI data, Aladdin's "smart location" has achieved full-time and all-round coverage for all users in any geographical area. Through 3700 user tags, the target customer groups are accurately screened and locked. At present, we process 548 billion online records and 67 billion location records every day, and successfully identify 4,200 mobile phone brands, 200,000 Internet products, more than 7,000 apps, 65.438+0.05 million terminal models and 400 million URLs.
In terms of location algorithms and models, we have developed classic algorithms and models such as kernel density model, spatial interpolation model, ODPA model, power-oriented layout model, business circle analysis model, value factor model, etc., which provide intelligent guarantee for retail enterprises to locate.
At present, Aladdin Smart Store has provided intelligent location services for thousands of government agencies and enterprises such as McDonald's, Starbucks, Industrial and Commercial Bank of China, a well-known supermarket chain in Wuhan, China Fucai and Disabled Persons' Federation. , and achieved obvious benefits and effects, and was highly praised by customers.