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Socio-economy of Jiazhai Town, Shangqiu New District

Economic profile: Jiazhai Hundred Mu Agricultural Market is an important distribution center for agricultural commodities in the border of Henan and Shandong provinces, and the market has been named as a municipal civilized market by Shangqiu City. Historical products "Jiazhai Golden Ginkgo is known far and wide, the variety of large, juicy, fat, not only its sweet taste, its nucleus in the cancer prevention and treatment of cancer has a high medicinal value, visit varieties of quality is superior to the Yangshao, such as varieties of Guifei. In recent years, the town science and education, culture, health and other undertakings have had a rapid development, especially the development of individual private enterprises more rapidly, has formed construction, food, agricultural and sideline product processing, machinery maintenance and other main industries. At the same time, the town party committee, the government actively adjust the structure of agricultural industry, take the road of efficient agriculture, at present, greenhouse vegetable production, cotton production has become the town's economic pillar industries. Area, high and low voltage lines across the network, yellow ditch irrigation covering the whole town, program-controlled telephone national network, cable TV has been opened, with the expansion of Shangqiu City, the town's suburban advantage is more and more obvious.

Specialty products: Jiazhai dried tofu, also known as tribute dried tofu, because it began in Jiazhai Ren family, also known as Ren family dried tofu. In the Qing Dynasty, it was a tribute product, with a seal of "Jazhai Dried Bean Curd", which was exempted from inspection into the imperial kitchen. At present, it has been passed down to the 7th generation, with a history of more than 300 years. Legend has it that during the Qianlong period of the Qing Dynasty, when Liu Yong governed the Yellow River to the embankment of Jiazhai in Yucheng, he brought this product to Beijing to reward the ministers of the Yellow River and wrote a poem: "Locking up the Yellow Dragon and turning back to the court, Ren's dried bean curd feasts the ministers of merit." Emperor Qianlong ate the great joy, so sealed "Jia Zhai dried bean curd" a seal, exempted from inspection into the Imperial Cuisine, became a palace delicacy. In 1985, Wan Li, the vice premier of the State Council, visited Shangqiu to inspect the greening of the plains and praised Jiazhai dried bean curd after tasting it. 1988 April, the product participated in the Henan Province's "Famous, Superior and Special" products exhibition and sale of ordering, and it was awarded the silver medal of the "Spark Cup", and it was awarded the third prize of scientific and technological achievements in December of the same year. In December of the same year, it was awarded the Third Prize of Scientific and Technological Achievements, the Bronze Prize of the First China Food Expo, the Gold Prize of "Xionggi Cup" in 1993, the Excellence Prize of China Commodity Products Exhibition and Sales in 1995, the Gold Prize of China Township and Village Enterprises' Products Exhibition, Sales and Economic and Trade Fair in 1999, and the Gold Prize of China Township and Village Enterprises' Products Exhibition, Sales and Trade Fair in 2000. In 2000, it was awarded the Gold Prize in the National Township Enterprise Products Exhibition and Trade Fair.

Jiazhai dried bean curd is made of high-quality soybeans and boiled with a dozen kinds of spices and old chicken soup. High protein, low fat, and the spleen and stomach, eliminating flatulence, under the intestinal turbid gas, heat dispersal of blood, Europe and the United States known as "plant PLANTWEAT", recognized as the most nutritious food.

Jiazhai dried tofu is made of high-quality soybeans, boiled with a dozen kinds of ingredients and old chicken broth, high protein, low fat, containing 8 kinds of amino acids that the human body can not synthesize, and carotene, thiamine, riboflavin, niacin, etc., which has the effect of benefiting the qi, combining the spleen and stomach, eliminating flatulence and swelling, clearing away heat and dispersing the blood. Dried tofu in Jiazhai has also become a good gift for friends and relatives, selling well throughout the country. At present, Jiazhai Town, there are three private enterprises producing dried tofu, individual workshops more than 30. Jiazhai town soybean products limited company, Jiazhai town dried tofu factory and other private enterprises introduced advanced pulping, pressing, cutting, high temperature sterilization and vacuum packaging equipment, production capacity and product quality have improved. Jiazhai Town, the new leadership team was established in July this year, often in-depth research into the production and operation of enterprises, found that although Jiazhai dried tofu enjoys a certain degree of popularity, but there are trademarks are not uniform, a single taste of the product, the shelf life of a short period of time, unfair competition and so on, leading to difficulties in the formation of industrialized scale. Enterprise management from the town party secretary Zhao Jianjun for the production of dried tofu, marketing put forward three suggestions: First, a unified trademark, the main "Jiazhai brand"; Second, the organization of technical public relations, to overcome the weakness of soybean products with a short shelf life, breaking the routine of seasonal production, to achieve year-round continuous production; Third, innovative marketing models, such as changes in packaging Specifications, expand sales channels, to convenience foods, fast food industry. At present, the annual production of Jazhai dried bean curd is more than 1.2 million boxes, with an output value of more than 30 million yuan. on September 24, 2007, the "Henan Folklore Classics, the first Henan "old brands", the first Henan ancient and modern residential and folk building protection directory" was confirmed after public announcement, and Jazhai dried bean curd was selected as one of the first Henan "old brands". Jazhai dried bean curd was selected as one of the first batch of Henan "old brands". With this golden signboard, coupled with scientific management, Jiazhai dried bean curd, a century-old tribute, is facing new opportunities for development and growth.