1, online platform: use online search engines, social media, industry forums and other platforms to find potential customers. Publish information and interactive communication about tea on the platform to attract users interested in tea.
2. Horizontal alliance: cooperate with other high-end products and service providers, such as establishing cooperative relations with high-end restaurants, hotels, health clubs and other places to introduce customers to each other.
3. Networking: Use the social circle of individuals and enterprises to seek partners and customers. Actively participate in industry activities, tea culture activities, etc. , expand network resources.
4. Membership marketing: establish membership system, provide exclusive services and preferential treatment for members, and improve customer loyalty. Attract more potential customers through word-of-mouth communication among members.
5. Ground activities: tea tasting, tea performance and other activities will be held in busy areas and commercial centers to attract the attention of pedestrians and increase the number of tourists.
Skills of finding customers
1. target positioning: define the characteristics, needs and industries of the target customers of the enterprise and carry out targeted marketing activities.
2, market research: in-depth understanding of the market and competitors, master customer information and demand changes.
3. Network expansion: use the Internet and social media platforms to find and attract potential customers.
4. Participate in exhibitions and activities: actively participate in industry exhibitions, forums and activities, display corporate image, and expand contacts and customer resources.
5. Partnership: Establish cooperative relations with enterprises in the same industry or across industries and recommend customers to each other.
6. Word-of-mouth marketing: improve product quality and service level, make satisfied customers become propagandists of enterprises and bring more new customers.