For example, the current food and beverage take-away industry is convenient for people who need to work hard and can save time to eat hot meals as much as possible. Market demand makes the take-away industry develop very fast. I believe that everyone is most familiar with the two takeaway platforms, Meituan and Hungry.
Speaking of this takeaway platform, Zhang, one of the founders, has really experienced a lot.
Zhang's own family is a business family in Shanghai. He was already a button king when he went to his ancestors. Growing up in such a huge business family background, Zhang was deeply impressed by business affairs since he was a child and came into contact with such information earlier than his peers.
Zhang started his business when he was a graduate student at Shanghai Jiaotong University, because he was hungry when playing games with his roommate in the middle of the night. But at that time, if you wanted to eat, you had to go out to the food stall. I believe many people can understand the feeling of wanting to eat and not wanting to go far. Zhang is thinking, if only someone can deliver it to the door. It was this idea that led him and his roommates to start a take-away food delivery business. At first, they named this project "Emergency Food Delivery". At the beginning, the traditional mode was to receive a phone call to order food, and then arrange the delivery staff to deliver it. In each order, it is 15%.
Later, with the expansion of this business, many problems that were not thought of at first appeared constantly. Finally, Zhang and several partners decided to develop a website to solve the problem, and found the one who was still in the software college at that time. In their continuous optimization, the second year was officially renamed "Hungry".
Although there are few restaurants that join "Hungry" at first, they can be delivered. The order volume of each store is very impressive, reaching at least 600 orders a day, and then the monthly growth rate has reached 60%.
In order to set up a new company "Hungry", several founders gave up many opportunities. A few years later, Zhang specially designed the Napos system for merchants to go online. In order to promote this system, I personally went to many restaurants to install computers and network cables. This system allows "Hungry" to gain a foothold in the market quickly, and the operation mode of "Hungry" is constantly optimized according to the merchants. When it is found that the commission in the background makes many businesses feel dissatisfied, they will charge a fixed service fee on an annual basis instead. Walle, a business collaboration system developed again later, has become the core competitiveness of Hungry and Napos.
During the period from 20 1 1 to 20 14, Zhang participated in various entrepreneurial competitions and obtained a lot of financing. Until 20 16, Alibaba became his largest investor and increased its shareholding on 20 17. At this moment, Zhang's personal equity has been diluted to 2%. According to the shareholding situation, Alibaba is already the actual controller. Finally, in 2065438+2008, Alibaba bought Hungry for 66.5 billion yuan.
Although he was acquired after being hungry, Zhang did not leave the takeaway industry. He still served as the "chairman" of the hungry company. Over the years, he still holds a high salary. 202010.2 165438 Zhang ranked 34th in the Hurun list of self-made rich people after 1980s with a wealth of 5.5 billion yuan.