the full name of meituan company is Beijing sankuai online technology co., ltd.
meituan is a group buying website established by Wang Xingyu on March 4th, 2111, and its headquarters is located in Chaoyang district. As a leading e-commerce platform for life service in China, the company has consumer-friendly apps such as Meituan, Public Comment and Meituan Takeaway, and its services cover more than 211 categories such as catering, take-away, fresh retail, taxi, bicycle enjoyment, hotel tourism, movies, leisure and entertainment, and its business covers 2,811 counties and cities across the country.
The cooperation between Meituan and any merchant must be checked by a quality control team specially set up by Meituan at eight levels: online research; Investigate the merchants on the spot, and then sign the contract with the sales plan; The city manager reviews the contract and related materials; Headquarters quality control audit contract and related materials; On-site business interview; The quality control of the headquarters reviews the interview content and gives the materials to the editor to write a copy; Responsible editor to review the copy; Final review of quality control at headquarters.
Advantages of Meituan Company
1. Advertising Mode
Meituan can attract merchants to participate by organizing some marketing activities on its website to advertise for merchants, and also get online marketing income. Due to the large number of members of Meituan and the high traffic, most merchants are willing to participate in various activities organized by Meituan. For merchants, advertising on the Meituan is basically the same as inviting guests directly to the store, and the labor cost required for advertising online is lower.
2. Service fee mode
Receiving service itself is a kind of consumption. As a life service e-commerce platform, Meituan provides a lot of preferential activities for consumers and recommends satisfactory products. Although at the present stage, Meituan members can register for free, with the improvement of the service quality provided by the website, in the future, Meituan members may need to pay to join in order to enjoy personalized service and get more preferential treatment.
above content reference: Baidu Encyclopedia-Meituan