Hotel marketing is a study of the hotel in a highly competitive and changing market environment how to identify, analyze, evaluate, select and utilize market opportunities, how to develop marketable products, to explore the best form of production and sales of the hotel and the most reasonable way, the purpose is to achieve the maximum economic benefits with the least labor consumption. A boss's business sense directly or indirectly determines the future development prospects of a hotel.

*Mid-Autumn Festival Series

One, the target market analysis

The hotel's main source of customers, but there must also be a lot of private consumption, which requires the hotel to raise the level of the basis must take into account the personal interests of those private consumers.

Two, pricing strategy

1, meals can basically keep the original pricing, but to consider and the Mid-Autumn Festival related to the price of some of the meals, you can use a discount (recommended use of this approach) or directly reduce the price of the approach.

2, for the high price of meals, it is recommended to use a combination of reduction and price reduction approach.

3, the Mid-Autumn Festival set meal (described below) prices should not be high, per capita consumption control in 20-30 yuan (excluding alcohol).

4, the price of other drinks and other services can be flexible according to the actual situation of the hotel, before and after the Mid-Autumn Festival to reach the lowest price (but for the hotel's net profit to develop).

Three, marketing strategy

1, the production of packages specifically for the Mid-Autumn Festival, according to the actual situation of affordable, medium, high three, two-person meal, three-person meal and other types of theme to reflect the reunion of the whole family can be a gift of mooncakes (the price does not need to be too high).

2, if a family has a person's birthday is August 15, with valid documents (household registration and ID card), in the hotel dinner can enjoy 5-6% (according to the actual decision of the hotel) discount. It is recommended to recommend the Mid-Autumn Festival package to them.

3. If the last number of your cell phone and fixed telephone number is 815, you can enjoy a 50% to 60% discount (according to the actual decision of the hotel) on meals at the hotel with valid documents (household register and ID card). It is suggested to recommend the Mid-Autumn Festival package to them. It is better for the hotel to contact these people directly.

4, if the hotel does not have accommodation or other services such as buffet, bathing, hairdressing, car wash, fitness, etc., and other accommodation-based large hotels can be a joint action to introduce each other to the customer, so that you can increase the customer base and reduce some of the costs involved. For this part of the customers can be transported by special car, but also recommended to them to recommend the Mid-Autumn Festival package.

5, after the meal to give some and the Mid-Autumn Festival-related small gifts (on which should be printed on the hotel's name, phone, address, website).

Four, promotion strategy

1, in the hotel near the entrance, train stations, bus stations to place outdoor advertising (outdoor advertising in the form of spray-painted, combined with banners).

2, television, street banners and newspaper ads combined.

3, you can try a cell phone text message advertising, group sending focus on the original hotel's old customers, pay attention to the use of appropriate language, mainly to introduce the hotel's latest activities.

4, the site to do a pop-up box ads or larger flash animation ads. Web page animation and image processing must be consistent with the content of the marketing.

5, can also use flyer advertising, but the quality of the flyer must be high.

5, other related strategies

Security must ensure the safety of the hotel; waiters and related staff to adopt some incentives to mobilize the enthusiasm of their work (later you can refine this content); in the hall to play some tasteful music; the speed of the food must be fast; the hall does not need to be too luxurious in the layout, but should be beautiful and generous, showing the taste of the Mid-Autumn Festival. the flavor of the Mid-Autumn Festival.

Sixth, other suggestions

1, in the service hall with a computer, at any time to save some key customer information.

2, under the condition of obtaining the consent of the customer, the customer's information into the database (the key is the customer's name and cell phone number), for the future promotion of services (you can later refine this content).

3, as soon as possible to do a good job of the hotel's website, the site must be produced by professionals, the domain name should be both simple and memorable, the web page design should reflect the characteristics of the hotel, the color to warm tones, the home page is best to a large flash animation, but also a news release system, online marketing system, customer message boards, customer forums, staff entertainment and other aspects of the content. Through the network marketing (the biggest advantage is the audience range, spend less) to enhance the popularity of the hotel.

*Teachers' Day Series

I. Theme of the event: Once a teacher always a father - wishing teachers good health and a happy life

II. Purpose of the event: to actively participate in the community's activities to improve the hotel's affinity

III, Gift activities

Targeted at the object - the teachers of schools;

Specific content - September 10, with a teacher's ID card can be received at the front desk to receive a gift, each teacher's ID card is limited to one, (but I hope that not in the front desk directly to receive, so that the crowd will be chaotic, but instead of the customer's aversion to the mentality);

The implementation of the activities:

1, the hotel's activities

2.

Execution mode - each teacher with a teacher's card to the front desk section of the gift group registration, you can receive a gift;

2, essay contest

Aimed at the object of the primary and secondary schools as well as kindergarten students;

Specific content - in order to remember their own and the teacher between an event as a line, and the teacher's life. The teacher of an incident as a line, reflecting the true story, true feelings, subject matter is not limited, the word count is not limited;

Execution mode - now accepted to the end of September 9, the composition of the unified submission to the front desk section; September 10, the selection; assessed the award of the prize of the first prize; the second prize of three; the third prize of five; encouragement of the prize of 10; participation in the award.

3, prize quiz

Aimed at the object - September 10 customers

Specific content - combined with the activities of the 2 awards, on-site awards and prize quiz combination of activities (or confirm to consume the questionnaire sent to the prize quiz), so that the site customers to actively participate in the "Honor Teachers" publicity activities, but also to make the site teachers feel the gratitude of the hotel.