Without adequate analysis and research, handling things is prone to the phenomenon of being overweight. Then the following is the relevant information I have compiled for your reference.
The night before, we started the wechat platform "Groundhog delivers food" to place an order, and the next day, "Groundhog" will deliver the food to your door, so you can enjoy cooking at home. Nowadays, this lifestyle has become the choice of more and more white-collar workers in Wuhu, Anhui.
The "groundhog" who brought this lifestyle is a pioneering college student from Anhui Engineering University. They are different from the usual "selling vegetables". After receiving an order from WeChat, they have to be cleaned, cut and finally put on a plate according to the dishes to be cooked, so office workers can buy them home and cook them directly.
yang Tongzhou, the founder of groundhog food delivery, said: "e-commerce is permeating our lives, and free wechat is very suitable for both promotion and sales platforms, and the users are mainly young office workers, who hardly have time to walk into the food market." wechat food delivery "is the business opportunity we found."
The other two "partners" are Yang Tongzhou's roommates Yan Jingsheng and Jiao Liang. At 6 o'clock every morning, they will put the vegetables sent by farmers in the processing room for temporary storage, clean and package the vegetables and meat during lunch break, and then distribute them to all parts of Wuhu city after class in the afternoon. Since most of the operations are made use of after-school hours, their entrepreneurial activities have also been supported by the school. The school has found an office for their college students' entrepreneurial incubation base in the higher education park, which was used free of charge for the first 9 months.
After more than one month's operation, the daily turnover of WeChat food delivery platform can reach about 2,111 yuan. However, the current shortage of funds makes several college entrepreneurs very embarrassed. Jiao Liang, who is in charge of financial management, told reporters that although the daily flow sounds a lot, the profits are meager, the funds invested in the early stage have not been recovered, the approval procedures for venture loans are cumbersome and the cycle is long, and the conditions put forward by those who are willing to invest and cooperate are very harsh.
When it comes to the future, Yang Tongzhou feels that there is still a big gap between now and the original expected goal. "After all, the office workers and migrant workers in Wuhu are limited. In the summer, we are going to Hefei to expand our business, hoping to develop WeChat food delivery into a regional brand, and finally realize the dream of" groundhog contract land "and realize complete private customization." * * * Author: Yang Dingmiao ***
Follow-up report: Recently, the Evening News reported that three college students of Anhui Engineering University started their own businesses and used WeChat marketing to establish a WeChat vegetable selling platform, which attracted a lot of attention. Now, their platform has been officially launched for half a month. What is the current development? Do consumers accept this new way of consumption? The reporter once again walked into several college students.
It was welcomed by young white-collar workers for half a month
The reporter met Yan Jingsheng and Yang Tongzhou at the gate of Anhui University of Engineering. Before greeting, Yang Tongzhou kept talking on his cell phone. Yan Jingsheng said that there are many people who talk to them about cooperation and joining recently. Yang is in contact with others, and another Jiao Liang can't come to meet with reporters because he has to deliver food. It can be seen that they have become busy college students "businessmen" after half a month's absence.
Two students told reporters that their "Groundhog Delivery" was officially launched on WeChat platform on April 5th. After a period of promotion and publicity, at present, they can receive about 81 orders on average every day, and it can reach more than 111 orders on weekends, with a daily turnover of about 1,611 yuan and 711 yuan. At 6 o'clock every morning, the farmers in the vegetable planting base they contacted will send the vegetables scheduled the day before to the school. After receiving them, they will send the vegetables to the rented processing room for temporary storage, and then go to class to study. During the lunch break, the vegetables and meat are cleaned and packaged, and delivered to customers everywhere by bike after 4 pm. "Now we have more than 71 kinds of dishes. As long as guests add us to WeChat, they can choose to order their favorite dishes." Yan Jingsheng said.
they said that the current customer base is basically the same as the original idea, mainly white-collar workers in their twenties and thirties who are busy with their work. These people have a high degree of acceptance of this novel shopping method and are satisfied with the price and convenience. "A customer who works near the Second Hospital of the City has now become our loyal customer. He has to order at least three times a week and often interacts with us on WeChat. There is also a Mr. Zhang who lives in the Greenland Community. When he returned to a friend's party, he placed an order of 181 yuan. " Yan Jingsheng said.
There is still a long way to go
Today, three students have become "celebrities", not only interviewed by newspapers and TV stations in the city, but also broadcast their affairs in the news of Anhui TV station. Some local people, as well as people from Hefei and Ma 'anshan, kept contacting them to talk about cooperation and joining. Yang Tongzhou said that they are registering their own company and trademark, and will make detailed joining rules after May Day, and strive to expand their influence and scale. They also said that their entrepreneurship has also been concerned and helped by many people, and the school has talked with them several times to give encouragement and support. Soon, they will have their own offices in the college students' entrepreneurship incubation base in the higher education park.
The road to entrepreneurship has just started, and difficulties are inevitable. Yang Tongzhou said that the biggest bottleneck restricting their development at present is the problem of funds. It is obviously difficult to become bigger and stronger without sufficient financial support. At the same time, the local e-commerce development in Wuhu is not very mature, and many citizens are still unfamiliar with WeChat shopping. Some people have heard of "groundhog delivering food" but will not buy it. "According to our survey, it is more appropriate to have 211 to 511 orders a day in Wuhu, and we still have a lot of room for improvement from this level."
Speaking of the future, Yang Tongzhou said that after the future development, they want to launch a service called "Groundhog Joint Production Contract Land". They will contact farmers to rent out a piece of land for customers to eat, and farmers will plant it for customers. Customers can observe their vegetable fields at any time through real-time cameras in the fields. When the vegetables are ripe, they can be harvested, packaged and sent to customers, and the two-dimensional code containing the whole planting process information of the vegetables will be printed on the packaging, thus realizing a complete "personal tailor". "The current consumption pattern can be called' what you see is what you get', which means buying what you see. In the future, we will promote a new consumption model of' what you think is what you get'. " Yang Tongzhou said. (2)
The monthly sales of the "micro-shop" for delivering milk by Zhejiang Normal University students are more than 21,111
In recent months, every night, on the campus of Zhejiang Normal University, you can often see some * * * children, carrying boxes, knocking on the doors of each dormitory and delivering fresh milk to students. It turns out that in October last year, four junior students of advertising in the School of Literature and Communication of Zhejiang Normal University opened a shop on the "micro-shop network" to deliver fresh milk to students. Although this is a small business, their monthly sales are also more than 21 thousand.
how did four college students think of opening a "micro shop" to deliver fresh milk? Yu Aijie, one of the partners, told reporters that it is not the first time that they have started a business in partnership. Previously, they had produced and distributed postcards on campus and established an online platform for second-hand transactions on campus.
Later, they made a small survey of 311 samples, and found that more than half of the students liked to drink milk before going to bed, which inspired them to start a business.
They thought of "micro-store" and set up a store on the micro-store network. They only need a few pictures of products and basic information introduction, and they don't need to design a web page or pay a deposit. Customers can place orders directly in the micro-store and pay with Alipay, which is convenient and fast, and the cost is low, which is more suitable for college students to start their own businesses.
just do it.
They hired about 11 students and contacted a local dairy company. Receive fresh milk at 5: 31 pm and deliver milk from 8: 31 to 9: 31 every day.
One cup of fresh milk in 4.5 yuan is a set meal for 21 days. For each cup, they can earn about 91 cents. In three months, they have more than 211 student customers. Zhejiang Normal University has more than 31,111 students and teachers. In their view, the market potential is great.
in order to expand the popularity and influence of the micro-store, the four partners also play their own professional advantages: making pictures and texts, sweeping the building and distributing leaflets; Set up a stall in the most prosperous place of the school, provide tasting and promote it on social networking sites.
In addition to delivering milk, they also push various service information through the WeChat platform, and carry out activities to interact with students, such as delivering gifts, surprises and gifts on Girls' Day, and launching various exquisite milk cups and spoons.
"It's still in the initial stage, and micro-stores are still being promoted, so I'm satisfied with such achievements," Yu Aijie said. "It's not just for making money, but more for the fun of starting a business."
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