1. Small target strategy

This strategy is necessary in restaurant marketing. For example, a restaurant that is very popular in other areas opens its first store in Beijing. Even if it is famous and has a good reputation, it is difficult for people in Beijing to have a concept of this new brand. In this case, the customer's first reaction is: this brand has never been heard, and it is uncertain whether it is delicious or not, so wait and see; What's the price of this store? Can it match my consumption level? What is there to eat in this shop? Do I want to eat in my usual shop?

if you want customers to get to know you, you need to do it step by step. This requires "taking smaller steps" at the beginning, that is, contacting customers from some small points. Therefore, many restaurants contact customers by presenting new products at the door, promoting products through food activities, and establishing contacts through other platforms or channels, and gradually draw closer to each other through these small contacts.

2. Tagging customers

Brand positioning is closely related to the next marketing strategy. Catering brands are paying more and more attention to brand positioning and setting up portraits of target customers, such as white-collar workers, women between the ages of 25 and 38, and so on. However, in the face of customer groups, we need a more labeled setting to attract a certain kind of more accurate people. People are attracted by labels. Even many people will try to integrate and change themselves because they yearn for such a label type of people.

customers will be infected by this, and they will also experience and enjoy the exquisiteness of life, and they will also enhance their confidence and set a goal of hard work. The environmental atmosphere brought by the label can bring good feelings to customers subconsciously, and will gradually give the brand a tonality, gather a complete circle, and then the circle will infect more people.

3. Expected effect

I don't know if you have such an experience. A friend around you blew up the dishes in a place, but after you went, you felt far worse than you expected. Or you can see that a restaurant introduced by a WeChat official account is particularly beautiful and the products are particularly attractive, but after going there, it is simply a comparison between the seller's show and the buyer's show

It is expected to affect people's judgment on the products. Of course, the premise is that the product must be good, otherwise, there will be such a situation: the service is very high-grade, and the dishes are very exquisite, but the taste of the product is too ordinary, so there will be a sense of loss, and I feel that such a taste is not worthy of such exquisite service and production.

4. The principle of social identity

The principle of social identity is actually the so-called herd mentality. People have the habit of referring to the choices of people around them to correct their choices. This is why many times the minority will obey the majority. For example, most diners choose to eat in a shopping mall. There are many people at the door of a restaurant, but there are almost no people next to it. Most people will have psychological hints: the next one is probably not delicious.

Therefore, in order to let more people choose themselves, in addition to the old methods such as queuing and commenting, many restaurants now choose to "attract" customers through short video platforms. Correspondingly, there are food network red, big stomach king, etc. These people often live the life that most people yearn for, even if it is not true, at least on the Internet. Consumers are guided by them and follow their steps to find their favorite restaurants.