With the rapid development of China's economy, China's entry into the World Trade Organization (WTO), the globalization of economic operation and the internationalization of resources, the hotel industry in China has also encountered unprecedented challenges. Many large hotel groups from abroad have gradually penetrated into the China market, and these hotel groups are adjusting and merging every year. The alliance and merger of hotel industry led to the birth of larger hotel groups. At the same time, with the development of network technology, in addition to the traditional way, hotel sales make more use of the Internet for online publicity, online booking and joint promotion between different industry groups, which undoubtedly increases the competitiveness of these large hotel groups. Moreover, these large foreign hotel groups pay more attention to the construction of their own brands. They spend huge sums of money to build their own brands through various publicity means such as TV, Internet and newspapers, which is undoubtedly at a disadvantage for the brand penetration war of China hotel industry. Therefore, China hotel industry should build its own hotel group and brand.

1. Hotel groups with national characteristics:

The future development trend of China Hotel Group should take the national characteristics as the starting point, win the target customers by developing personalized products and providing personalized services, and develop many themed small hotels with distinctive national characteristics and clear market positioning. There is no doubt that the 56 ethnic minorities in China are a potential wealth. For example, hotel groups with oriental national characteristics, Shangri-La Hotel Group is a good example. Shangri-La Hotel Group is the fastest-growing luxury hotel and resort hotel group in the Asia-Pacific region and is recognized as one of the world-famous hotel groups.

2. Brand building:

Establish your own online brand system, subtly convey your brand spirit through various publicity channels, vigorously develop your own national brand and characteristic brand, let customers realize the nationality and culture of the brand, and firmly remember the brand. With the development of world economy, brand will become more and more important, and only global and branded hotels can benefit from modern marketing.

3. The importance of hotel brand:

In the highly competitive market, customers mostly choose products and services through two kinds of purchase decisions. A well-known hotel brand can not only attract more customers, but also create greater profits for the hotel. Tourists from all over the world travel to a strange place, and in order to solve the accommodation problem, they will definitely stay in local hotels. At this time, a well-known hotel brand will be printed in the minds of tourists for the first time, and tourists are likely to choose a well-known hotel to stay in, because a branded hotel will make tourists feel at ease and secure in all aspects, which is the best proof that hotel brands can invisibly increase revenue for hotels. For example, world-famous hotel brands.

4. Brand culture:

"The future competition of enterprises will depend on the hidden power of culture". This is the knowledge of all industries. It is not enough for a hotel to have only one well-known brand, so we think of the brand culture of the hotel. Well-known brands can create unique well-known hotel brands with their unique cultural connotations, which will represent the hotel's values, business philosophy, group consciousness and behavioral norms, thus further standardizing the service attitude and quality of all hotel employees with this brand, and customers will trust the service quality and products of this hotel more because of this brand culture, thus.

Second, create green hotels and advocate green consumption.

With the deterioration of the world environment, the future development of hotel industry will pay more attention to protecting the balance of ecological environment and saving energy and materials. Therefore, in the future, hotel buildings should reduce all kinds of pollution and unnecessary losses brought by modern buildings as much as possible, and use advanced geometric modeling to make indoor lighting good and reduce unnecessary energy waste; Hotels use solar energy as much as possible to save the consumption of ordinary energy and reduce the pollution to the atmosphere; Hotels do not use consumables produced by inorganic compounds such as plastics, but use low-grade products or wood products that are easy to decompose, which is conducive to the balance of the ecological environment; It is best to choose pure natural cotton or flax for bed sheets and towels in guest rooms, and pure vegetable oil soap as far as possible to reflect green service; Rooms no longer need to change disposable items every day, and the replacement of sheets and towels depends on the needs of guests. Many hotels put this card in their rooms: "If you don't need to change the sheets, please put the card on the pillow". Hotel catering department should also take "return to nature, nutrition and health care" as the slogan, choose all kinds of green pollution-free foods as raw materials to cook dishes, politely stop some customers' extravagance and waste, and cultivate people's green consciousness and consumption spirit.

1. The inevitability of creating a green hotel:

With the continuous development and progress of the times, people gradually realize that the rapid development of human beings has brought incalculable losses to the natural environment, natural resources have been continuously destroyed, and many non-renewable resources have withered day by day. As the selling point of these resources, tourism will also be greatly tested. The deterioration of the natural environment has greatly affected the development of tourism, so people gradually realize that the traditional unsustainable economic growth model and consumption model are not desirable, so they created "green hotels"

2. Why should we advocate green consumption?

As we all know, hotels are high-level leisure and entertainment places, which consume a lot of resources. In the process of product production and processing, the hotel's previous consumption pattern wastes a lot of raw materials, and the amount of garbage and sewage generated by the resources consumed by the hotel every day is even more amazing. The traditional consumption pattern is a great destruction and waste to hotels and the environment. We should advocate green consumption and consume pollution-free items in hotels. Does not pollute the environment during eating; Consciously resist and not consume goods that damage the environment or waste a lot of resources. By establishing a good concept of green consumption, we can reduce hotel expenses, reduce unnecessary waste, save costs and increase profits, and also let guests experience a brand-new consumption model.

Third, smart hotels.

In terms of hotel intelligence, hotels should pay attention to the construction of professional teams, cultivate their own high-tech talents, provide high-quality services for guests by using the current high-speed and fast Internet system, so that guests can complete reservation, check-in and checkout in one step, realize fully computerized systematic management and service, save some unnecessary cumbersome procedures and steps, and let guests do a lot of things well in a little time. The hotel itself should also improve the construction of electronic intelligence. Each department should have its own computer program, which can better coordinate the work between departments, improve work efficiency, reduce unnecessary waste of time and avoid complaints caused by guests waiting. Rooms should also be equipped with advanced VCD facilities, multimedia internet and electronic control instruments, so that guests can enjoy all kinds of quality services of the hotel without leaving home. The hotel food and beverage department should have a set of perfect ordering and delivery processes. The computer host can provide food delivery service for guests quickly through the information received by the front desk, which avoids the unnecessary trouble brought by the handover of departments in the past. The intelligence of the hotel should be reflected in the aspects of speed, convenience and information communication, so that guests can enjoy the quality service of the hotel and feel the value-added enjoyment brought by the intelligence of the hotel.

Intelligent hotel is the inevitable trend of hotel development in the future;

The future hotel will be a hotel integrating high-quality service, electronic communication, fashion and leisure. Customers will want to enjoy superior service when spending in the hotel, and high-quality service should be reflected in the details, so hotel intelligence is particularly important here. For example, through the hotel intelligent system to establish customer files, to understand the special interests of each guest, so that guests can quickly and accurately provide high-quality personalized services to guests as soon as they arrive at the hotel, so that guests can enjoy tailor-made services. Hotel security system, booking air tickets, surfing the Internet, simultaneous translation, travel consultation, e-commerce and so on can be completed quickly and accurately through the hotel intelligent system, and some special work must be completed by the hotel intelligent system. The competition of hotels in the future will not be better than the facilities and decoration of hotels, but the perfection and development of hotel intelligent systems. A hotel with a perfect intelligent system is a big selling point in itself.

Fourth, adhere to the people-oriented principle.

The development of hotels can not be separated from talents with professional knowledge, so the competition of 2 1 century hotels is actually the competition of talents. In the future, the concept of hotel development and management should be changed from "customers first, customers are God" to "customers first, employees first", and "there is no satisfied customer without satisfied employees", so that employees can have a sense of belonging in hotel work, ensure their welfare and provide them with necessary professional knowledge training on a regular basis. Instill the management and service concept of the hotel, let employees change from' what you want me to do' to' what I will do', establish a clear reward and punishment system, and implement it resolutely and conscientiously, so as to provide employees with more opportunities for fair competition and further study, and then give full play to their consciousness, initiative and creativity, fully tap their potential, and make greater contributions to the hotel while realizing their own life value.

Verb (abbreviation of verb) personalized service

Cultivating employees' personalized service is an indispensable lesson for modern hotels. In this new era of rapid economic development, characteristic products must cooperate with personalized promotion services to gain a firm foothold and be competitive in the market competition, while hotels without characteristics and personalization will be gradually eliminated in the future market competition. Hotel staff should provide targeted and personalized services for guests while standardizing services. As an extension of standard service, personalized service provides guests with higher enjoyment and surprise, which is an important factor in the development of modern hotels. It can be said that a hotel without personalized service is not a successful hotel, but a hotel with personalized service is a successful hotel, a dynamic hotel and a competitive hotel.

1 What is personalized service?

Personalized service is based on standardized service? According to the personality differences of the guests, we should meet the needs of the guests to the maximum extent.

2 How to cultivate personalized service awareness:

First of all, we should cultivate employees' attitude towards service, rather than simply treating service as a' job' as a' task'. In the work, we should make clear the basic service concept and cultivate the service attitude correctly. Secondly, it is necessary to stimulate employees' initiative and observation of service, actively provide services to customers and observe the changes of customers' expressions. Finally, through long-term cultivation of service awareness and active service, we should pay attention to the subtle changes of customers' expressions.

Summary: The development trend of hotels in the future is bound to be green hotels with collectivization, branding, intelligence and personalization as the main direction.