The innovative business model of analogical thinking can refer to the model of Yunnan Baiyao, and its unique pharmacological function is the basis of Wang Minghui's bold innovation of business model. And his thinking about product innovation and business model innovation is very simple. In order to make the product innovation of Yunnan Baiyao have market value, it is necessary to focus on those product markets that have been highly recognized by consumers. Then the formula of Baiyao is added to "mature products", so that the magical effect of Yunnan Baiyao can play a new role in the fully competitive product market.