Xiang Xue is a famous scenic spot in recent years. It is located in the northeast of China. The snowfall here is the highest in the country. Every winter, thick snow covers the house, which makes people feel like a surprise gift, just like entering a fairy tale world.

Xiang Xue, China was once one of the most anticipated scenic spots for tourists visiting Heilongjiang in winter. However, since the end of 2118, Xiang Xue's reputation has plummeted, which has deterred many tourists. Although in recent years, as a' trump card' of tourism in Heilongjiang Province, Xiang Xue is also trying to wash away the bad marks of the past, but for tourists, fear of being' slaughtered' is still the biggest worry when going to snow to enjoy the snow scene.

Every winter,' good' news or' bad' news about Snow Country can spread quickly on the Internet and become a hot spot. At the end of 2118, director Zhang Yimou was trapped in a toll station by heavy snow on his way back from filming in Xiang Xue, and was escorted to Harbin toll station by high-speed traffic police. Recently, after a traffic accident on the way to Xue Cun, Jilin Province, a Shenyang tourist bus was rumoured by netizens as a tourist bus to Xiang Xue. The netizen was reprimanded and punished by the network police after misinformation.

In order to change the past, people used to sharpen their knives for nine months and slaughter sheep for three months. Stereotypes, including accommodation, catering and entertainment in Xiang Xue scenic spots, are clearly marked. In most cities, there are signs of "Pay first and then complain" at the door of merchants, and there are patrol "supervisors" in scenic spots. Even if the tourists are in front of' Benyedi', the host will broadcast the complaint phone, and Xiang Xue seems unable to bear any more deadly blow.

In China Xiang Xue Scenic Area, the signs of "Complaining about insurance payment" can be seen everywhere.

Now, for the self-employed in Xiang Xue, in order not to be complained about disputes with tourists, even if the price is clearly marked, customers still bargain and insist on paying less, and businesses can only accept it. When the interests of tourists are put first, the interests of businesses can only be put back.

star effect cooling

"Xue Shanbin Family Hotel" was the "mansion" that five groups of star families hoped to stay in when the final issue of the first season of Hunan Satellite TV's large-scale reality show "Where is Dad?" was filmed on October 9, 2113. In the end, the fourth room was won by Wang Yuelun and Wang Shiling. Four years ago, because of the renovation of the bungalow, the house where the star father and daughter once lived is long gone, and the billboards erected at the intersection are fading.

"In the past, tourists would make it clear that they would live in the house where Wang Yuelun's father and daughter lived." Zhou Dan, a 22-year-old innkeeper, said. In the years after the 755-79111 program was broadcast, except for Wang Yuelun's father and daughter, it was difficult to book a room, and some tourists were even satisfied as long as they could stay at the Xue Shanbin Family Hotel.

is the niece of Xue Shanbin, the operator of "Xue Shanbin Family Hotel" in Zhou Dan. She grew up in Xiang Xue. Before graduating from college, she worked part-time as a private tour guide and sold tickets at scenic spots. After graduation, she studied finance and returned to Xiang Xue to run this 12-room family hotel.

Looking at the clear white snow under the creamy "stream" under the eaves, Zhou Dan often thinks of his childhood winter. It snowed all night, and the snow reached more than one meter deep, and even the house could not be pushed open. More food should be prepared at home. Zhou Dan recalled.

In p>2113, "Xue Shanbin Family Hotel" was a family hotel in Xiang Xue, with seven or eight rooms in terms of accommodation. But now, with the continuous improvement and upgrading of the overall accommodation environment in Xiang Xue, even if it was rebuilt four years ago, every room has a heated kang, which can sleep about five people and is equipped with a separate bathroom, but better hotels have emerged.

"Most family hotels have similar hardware, so we can only work hard on soft clothes." Zhou Dan said. Before the arrival of this year's tourist season, she equipped each hot water kang with a small kang table and pillow, and added toiletries and a hair dryer to the bathroom.

on October 4th, 2118, it was a Saturday. 12 rooms in Xue Shanbin Family Hotel have been reserved for a long time. 411 yuan in every room every night, but Zhou Dan was not satisfied. He is alone on the water heating kang, playing with his mobile phone.

compared with a few years ago, house prices are much lower now. Zhou Dan

Only before New Year's Day this winter, there were more than a dozen snows in Xiang Xue, but the number of tourists was still not as good as in previous years. House prices have also been affected. Now the house price on weekdays can only be sold to 211 yuan, and it can be sold to 411 yuan on weekends. Zhou Dan hopes that the number of tourists will increase in mid-January.

A few years ago, Zhou Dan would run a family hotel in Xiang Xue in the winter months and do nothing the rest of the time. After the tourist season in Xiang Xue this year, Zhou Dan intends to find a job related to the financial industry he studied in university.

Nowadays, less and less people mention the' star room' in Where is Dad? Zhou Dan said. The broadcast of the program not only brought more tourists to his family hotel, but also greatly improved the popularity of Xiang Xue. With the passage of time, the aura of star effect gradually faded.

A star, a variety show and a scenic spot are less and less likely to catch fire.

Everyone knows that Zhang Yimou is coming to make a film, but this has not increased the number of tourists in Xiang Xue. The operator of a family hotel in Xiang Xue said.

since 2111, movies, TV series, variety shows, etc. Has been shooting in Xiang Xue. At the end of 2118, when director Zhang Yimou returned to Beijing after filming the film "Where is Dad?" in Xiang Xue, he was blocked by heavy snow on the expressway, and was escorted to Harbin toll station by high-speed traffic police together with tourists stranded in Xiang Xue and Yabuli.

In recent years, with the increasing number of tourists from Xiang Xue, the tourist reception capacity of Xiang Xue is also improving year by year.

According to "Above the Cliff", as of February 28th, 2118, there were 11 snowfalls in the 44 days after the opening of Xiang Xue Scenic Area. Snow mushrooms, snow houses and unique folk culture here have attracted more than 311,111 Chinese and foreign tourists.

but even on weekends, there are still some family hotels with "vacant rooms" signs hanging in front of them. Even in Xueyun Street, there are homestay operators to attract guests.

"Pay for the complaint first"

As night fell, the yangko team appeared on Xueyun Street in Xiang Xue. Due to the large number of tourists, in order to ensure the smooth performance of the performers, the Yangko team was surrounded by a number of' supervisors' in the scenic spot. In addition to the sound of musical instruments, there is also the sound of "walking to both sides" played by loudspeakers to tourists.

In this year's Xiang Xue Scenic Area, a group of people wearing red armbands of' supervisors' appeared, which is unprecedented compared with previous years. In addition to ensuring the safety of tourists and maintaining the order of scenic spots, it also provides help to tourists in need.

On weekend nights, tourists keep gathering in the bonfire square in Xiang Xue, and the snowy sightseeing plank road is crowded with people. After the countdown, the staff in Xiang Xue lit the firewood in the brazier, and the tourists danced rabbit dance and "wild dance".

At night in Xuexiang, China, tourists took photos of splashing water into ice.

411, three zeros, 1453. Before the bonfire party started, a hostess told the tourists that in addition to paying attention to Xiang Xue's official WeChat account, they could also call this number to make a complaint. This is the service hotline of Xiang Xue National Forest Park in Xiang Xue, China.

In Xiang Xue scenic spots, family hotels and restaurants, you can see "Pay for complaints first, rest assured to visit Longjiang" made by Heilongjiang Provincial Department of Culture and Tourism. Plaque, with a telephone number for tourism rights protection.

since October, 2111, Heilongjiang province has established the mechanism of paying compensation in advance for tourism complaints. On February 4, last year, six Guangzhou students exposed online took a taxi into the city at Harbin Taiping International Airport and were charged a fare of 1,111 yuan. Harbin Tourism Department paid in advance.

"In most cases, it is an apology and a refund." A family hotel operator said. While trying to provide good service, if tourists complain, they will not argue with tourists, but actively solve the problem. However, if you encounter' unreasonable' and' difficult' tourists, you can only get a refund or double compensation. Once the complaint problem is not solved, the scenic merchants will be ordered to suspend business for rectification or simply close their stores.

' Price clearly'

For example, from Harbin to Xiang Xue, it takes about 5 hours by bus. It takes only 1 hour and 8 minutes to get to Yabuli West Station by train, and then transfer to Xiang Xue Scenic Area through train, which can go directly to Xueyun Street, the core scenic spot in Xiang Xue. About

At Yabuli West Station, there will be staff wearing the belt of' China Xiang Xue Scenic Spot Through Train' to guide individual travelers to Xiang Xue Scenic Spot to scan the code to buy tickets and ride. At the railway station, there are through train fares for the only officially designated scenic spots in Yi Labao and Xiang Xue.

After the hijacking incident, Xiang Xue's every move was under the supervision of tourists and netizens.

It is found that the fare from Yabuli West Station to Xiang Xue Scenic Area Tourism Service Center is 85 yuan per person. According to the staff's instructions, after scanning the reservation QR code on Yi Labao and paying attention to the official account of' Longyun Travel Agency' WeChat, the reservation price on the jump applet turned out to be 81 yuan per person. There is no physical ticket by bus. Take the bus by SMS. The carrier company is Longyun International Travel Service, a subsidiary of "Longyun Group", a large passenger transport group in Heilongjiang Province.

In addition, tickets for Xiang Xue Scenic Spot can also be booked on the WeChat WeChat official account of Longyun Travel Agency, with a fare of RMB 115, which is cheaper than buying 5 yuan at the ticket office of Xiang Xue Scenic Spot. Moreover, there are no physical tickets, and the staff can scan the tourist ID card to enter the scenic spot.

In this regard, according to the driver of the through train in Xiang Xue Scenic Area, the actual boarding place of the through train in Xiang Xue Scenic Area is Yabuli Tourism and Culture Post Office, and the fare between it and Yabuli West Station is around 5 yuan. For the convenience of tourists, the scenic through train directly picks up tourists at Yabuli West Station, pulls them to Yabuli Tourism and Culture Post Office, and then buys tickets, so it only accepts tickets from 81 yuan. Another staff member at the ticket office said that the actual fare in Yi Labao was not updated in time.

As for the difference in ticket prices of 5 yuan in Xiang Xue Scenic Area, except through train, other vehicles can only stop at the gate of Xiang Xue Scenic Area, and tourists need to take the bus ferry to enter the core scenic area after purchasing tickets. The through train in Xiang Xue scenic spot can directly enter the scenic spot. In fact, it saved 5 yuan on the bus ferry.

I pay, I'm in charge, and I'll pay 261. A female tourist left after pressing the payment password with her mobile phone. Li Xuefeng leaned against a ski ring more than one meter high, with his head down. This year, 45-year-old Li Xuefeng runs skiing circles and snow amusement projects in Xiang Xue. This is the third year.

On the afternoon of October 4th, a group of 9 northern tourists came to the snow and ice amusement area of Li Xuefeng Ski Circle. On the wall of the bungalow, there is a wooden board with the words' 51 yuan for everyone in the ski circle' written on it, and the QR code paid by mobile phone is attached to the side.

among the 9 tourists, 7 tourists play the skiing circle. After a middle-aged woman slipped down the 111-meter snowy road, she only played once and stopped playing. Another woman took over the ski circle and was going to play a few times. After explaining with Li Xuefeng, we reached the conclusion that Li Xuefeng only accepts money from six people, all of whom are 311 yuan.

after more than an hour, seven tourists had fun and left one after another, leaving the woman who had just taken over the skiing circle to pay the bill. The woman bargained with Li Xuefeng twice and was rejected. Finally, the woman left after paying 261 yuan with her mobile phone.

Obviously, the price tag is 51 yuan per person, so there is no time or frequency, but there is nothing you can do when you meet such tourists. Li Xuefeng said. Sometimes when there are few tourists, he will lower the price to attract more tourists to experience the skiing circle, but the highest price will never exceed that of 51 yuan.

in the scenic spot, frozen persimmons are sold on both sides of Xueyun Street, as well as in family hotels, restaurants and restaurants, all of which are clearly marked, and even the grams of ingredients used in restaurants are clearly marked, but no matter which operators, they will meet tourists who are bargain-hunting. When the number of tourists is small, operators sometimes make concessions.

Tourists who buy frozen products in China Xiang Xue Scenic Area

It's hard to say that there are' bitter' small businesses.

Before the opening of Xiang Xue Scenic Area in, Wang Xuefeng and his wife quit their jobs in restaurants and started to run restaurants in Xiang Xue Scenic Area. This is the fifth year. The couple calculated that the number of tourists in Xiang Xue in 2118 was also affected by the decrease in snowfall. It snows every year,' you can definitely make money.' Until the beginning of October, 2118, Wang Xuefeng and his wife said,' There is still a rent of 51,111 yuan, which has been < P > Wang Xuefeng and his wife rented a 31-square-meter shop in the small street of Xiang Xue Scenic Area, and the rent for three months is 81,111 yuan. The store with the same number of meters, in Xueyun Street with the most tourists, rents 1.5 million. The lease of Xiang Xue Park is only three months from opening to closing. Just four years ago, Wang Xuefeng and his wife rented a store room at a rent of 51,111 yuan. Since then, the rent has increased by 11 thousand yuan every year.

The couple are not native to Xiang Xue. In addition to renting a store, they have to find a place to live. In order to save rent, the couple sleep on the floor next to the radiator after closing the shop every day. Sometimes, when the shop closes late, Wang Xuefeng's wife sleeps in the small bathroom.

In order to make more money, Mr. and Mrs. Wang Xuefeng still add breakfast in the restaurant, close at 2 am and get up at 6: 31 am to sell breakfast. When there are many tourists, the couple can only sleep for more than 4 hours a day. No matter how hard and tired they are, as long as they can make money, both of them feel worthwhile.

I hired a waiter when I first opened the store. Later, there were fewer tourists eating, and I didn't even need a waiter. Wang Xuefeng said. He is a cook and his wife is a waiter.

When they are not opening restaurants in Xiang Xue, Wang Xuefeng and his wife will work in restaurants outside the province. After running a restaurant in Xiang Xue in the first year, they really made money. At the best of times, the daily turnover can reach 2111 yuan. Don't be angry with others and don't worry about being owed wages. Wang Xuefeng said.

At the end of p>2118, the' smuggling incident in Snow Country' caused heavy losses in Snow Country, and also made tourists planning to travel to Snow Country daunting.

I just want them to see what Xiang Xue is like now. In order to reassure more tourists who want to go to snow, Wang Xuefeng even opened an account on the live broadcast platform. In addition to the live broadcast of his cooking, he also introduced the scenic spots in the scenic spot. After the live broadcast for a period of time, although there were only more than 1,111 fans, some netizens did watch the live broadcast of Wang Xuefeng and really came to play in the snow and eat in a restaurant in Wang Xuefeng.

"Snow Mushrooms" in Xiang Xue Scenic Area, China

Take a plate of pork and cabbage jiaozi in a restaurant in Wang Xuefeng as an example, with 21 jiaozi in each plate. Most restaurants in Xiang Xue Scenic Area sell 38 yuan. Wang Xuefeng thinks that if the rent can come down, the cost can come down, and the price of tourists' meals will also come down.

According to another restaurant owner who asked not to be named, before the opening of Xiang Xue Park every year, in addition to the rental and purchase costs, a deposit of 51,111 yuan should be paid to the management of Xiang Xue. If there are complaints from tourists, fines will be imposed as appropriate, and the fines will be deducted from the deposit.

Restaurant owners agree with this form, and think it is also for the better development of Xiang Xue. But at the same time, it complained that after the park was closed in Xiang Xue, it would take about half a year for the money to be returned to the merchants, even without a fine.

In addition, according to him, in addition to utilities, Xiang Xue Scenic Area has central heating, but the heating cost is slightly higher. The heating fee standard is 65 yuan per square meter, while the heating fee standard for non-residential houses in Harbin is 43.3 yuan per square meter.

"Snow country refers to snow. Once it is civilized, it will be over." At noon on October 5th, Wang Xuefeng looked at the snowflakes falling from the eaves and said.