basically, dealers understand that alcoholic products are basically waiting for death if they don't make catering terminals, but if they do, the increasing difficulty seems to be killing themselves. It's basically clear here that more than 81% of new alcoholic products still need to be catering terminals. It's not excluded that some of them can get up directly by circulation and Internet, but most of them still need to meet and cultivate in catering. That is, to be a catering terminal.

how can I do it well? I think we should first solve the problem of expectation (the expectation should not be too high, the profit requirement should not be too high, the sales rate should not be too high, and the sales rate should be expected).

Catering can sell wine, and the sales volume is not small, but it involves three key points. In the past, we saw the coverage rate, and now I call it the coverage rate of target outlets; In the past, we called it display, but now I call it significant display (the display function of conventional bar is decreasing day by day); In the past, we called it consumer cultivation, but now I call it terminal employee cultivation first.

that is to say, we should first find the target outlets, realize the entry of the target outlets, and then make a prominent display here to realize the mental occupation of the terminal boss, seize the favorable position and intercept competing products, etc. Finally, it is to cultivate consumers from the beginning of cultivating end employees to love our products.

five conditions for a good catering terminal

in addition, I think there are five conditions for a good catering terminal.

1, have a stable business team. This market customer sentiment is still very important, and a stable business team helps to build a terminal customer sentiment.

2. Reasonable price system design. It is necessary to design a good price so that the four links of dealers, terminals, businesses and manufacturers have reasonable profits, otherwise problems may occur at any time.

3, effective network data construction. It is necessary to clearly record the outlets covered by your products, and make clear the import and export data of each outlet.

4, used to pay attention to the dynamic pin. Marketing is the core of catering terminal work, which is promoted by means of investment, time, activities and promotion.

5. Make long-term preparations for three years. It's difficult to make a meal, and it's important to make contributions for a long time. Of course, it's not for everyone to take a ten-year plan, but a three-year plan is still necessary.