Date: 20 12-06-20 Author: Tang Source: Wen Wei Po
How does Shanghai Disneyland integrate into China? Walter Disney recruited 150 "dream engineers" in China to design the project.
With the official start of the main project, the Disney team composed of hundreds of "dream engineers" from China and all over the world is speeding up the design of Shanghai Disney Resort. The reporter recently interviewed several of these "fantasy engineers" and learned many details before the birth of a "magic kingdom".
Diversified "fantasy engineers"
It is reported that Walter Disney Dream Project is the business department of Disney, which is responsible for designing and building all the theme parks and resorts in Walter Disney in the world. Founded in 1952 12 16, it is called WEDEnterprises, and its employees are called "fantasy engineers".
Tang Shide, Chairman of Walter Disney Theme Parks and Resorts, told reporters that Walter Disney Fantasy Project is a unique innovative institution, covering all Disney theme parks, resorts, scenic spots, cruise ships, real estate development and entertainment places in all regions of the world from concept to architecture. The unique advantage of Fantasy Plan comes from the teamwork and collaboration of more than 140 creative and technical professionals from different disciplines.
"At present, we have recruited 150' fantasy engineers' from different backgrounds such as art, engineering and architecture in China. In addition, we also cooperated with 50 artists from China to complete many design works such as entertainment projects and performance scripts of the Shanghai project. " Tang Shide said.
As the executive vice president of Walter Disney Fantasy Project, Webber is the creative director in charge of Shanghai Disney Resort Project. He said that what runs through Shanghai Disneyland will be the perfect combination of Disney's classic characters and stories with China's traditional customs and celebrations. "This will be a world-class family resort, combining classic Disney story characters with the characteristics and charm of China."
Live experience into "Chinese flavor"
In addition to the Disney story, which is well known and loved by tourists all over the world, the Shanghai project will also have a tailor-made "China element". How to keep Disney's original flavor and China characteristics? Go to Beijing to take the hutong, eat mutton kebabs in Xi 'an, and then fly to Chengdu to see a "face change" ... It turns out that dozens of "fantasy engineers" have already traveled all over the streets of many cities in China and conducted in-depth field visits.
"When every engineer comes back from a business trip, he will get together to brainstorm and exchange views with each other." Yuxuan is the creative director of Walter Disney Fantasy Project, in charge of Shanghai Disney Resort Project. She was also the first China-born "fantasy engineer" to participate in the project. "We will experience some subtle things during the trip and integrate them into the design of the park."
Since the launch of the Shanghai project, Yuxuan has been closely involved in the whole creative process, including initial research and creative concept development, and is now responsible for the overall visual communication of the project and sharing cross-cultural design insights with the entire Shanghai creative team. Before joining Disney, she had 10 years of design experience in China.
Castle is the key to the success of design.
Born in Hongkong, Doris Woodward speaks fluent Shanghainese and is a senior director and producer of Shanghai Disney Resort. She has many years of experience in park design, and is responsible for establishing the general direction of Shanghai project creativity, providing creative guidance, and leading the team of designers, artists, writers and architects to formulate conceptual frameworks for some parks in the project.
"This castle is the key to the design of the whole paradise." According to Doris, the castle of Shanghai Disneyland is not only located in the city center, but also the largest and tallest Disney castle in the world. This is also the first time in Disney's history that all cartoon characters of Disney Princess, such as Little Mermaid Ai Lier, Cinderella, Cinderella and Snow White, have been placed in a central castle. "Visitors will not get lost in the park when they see the castle, but they can also sit down and have a meal. We will set up some unique interactive entertainment facilities in it.
"Disney City" is expected to appear.
"Creative high-tech has always been an important part of Disney's holiday experience, and Shanghai Disneyland is no exception. The entire resort will make full use of advanced virtual technology and new amusement and entertainment facilities system to immerse visitors in the fairy tale world. " Zhou Xiaoning joined the Walter Disney Fantasy Project 15, and was mainly responsible for the overall planning, conceptual design and architectural design of Disney theme parks, resorts and scenic spots around the world. He has participated in the adventures of Indian Jones in Disneyland, the master plan of Hong Kong Disneyland and the Tomorrow World project, and now he is involved in the design of the Shanghai project.
The reporter learned that there is a "Disney City Center" around Florida Disneyland and California Disneyland in the United States, which has gathered many functions such as outdoor entertainment, catering and shopping street. This complex will also appear in the Shanghai project, allowing tourists to experience shopping and enjoy food.
According to the plan, Shanghai Disney Resort will open its doors to welcome guests at the end of 20 15. After opening, the resort will include Shanghai Disneyland, two theme hotels, a large-scale retail dining and entertainment area, and public facilities such as leisure and entertainment facilities, artificial lakes, related parking lots and transportation hubs.