Special packaging of instant noodles refers to products that are only sold in special channels such as trains and gas stations. Special access, popular understanding is non-mainstream access, that is, access outside traditional channels such as restaurants, supermarkets and wholesale. There are several reasons for the emergence of special links: First, the scale of emerging consumer groups. For example, with the rise of Internet cafes, a huge consumer group of Internet cafes has been formed. Second, the cost of traditional channels has increased, and the input-output ratio of channel operation has been declining, forcing enterprises to consciously find and cultivate sales routes outside the traditional channels, such as the fiery post office wine sales case in recent two years. Third, consumers' comprehensive consumption demand promotes the mutual deduction between different industrial channels. For example, consumers in beauty salons also have catering consumption demand. From the reasons, TEPCO itself is also a market opportunity.