Jinan company for the registration of trademarks have what process to go? Jinan company how to successfully register a trademark? I brought you? The process of registering a trademark? The company's trademark registration process is a process that can be used to register a trademark, but it is not a process that can be used to register a trademark.

Jinan company how to register a trademark?

1, choose the registration method

One is to apply for registration to the State Administration for Industry and Commerce Trademark Office; the other is to entrust an experienced trademark agency organization agency services.

Note: If you do not have experience in registering trademarks, and do not understand the relevant laws and regulations, then we advise you to entrust the agency to help, which will save you a lot of time and energy. I have previously commissioned a similar agency to help me register, commission fee is only 1000 yuan - 300 yuan ranging,

Query

Before registering, it is best to look for a more authoritative query company, because your trademarks may be the same as other registrants or similar, so the query before the registration can greatly reduce the risk of trademark registration, improve the certainty of trademark registration.

Note: Because the work of searching and examining trademarks is undertaken by different people, and they may have different opinions in examining the viewpoints, the result of the trademark search cannot be taken as the final legal basis.

2, prepare the information

prepare trademark drawings 10 (specified color color trademarks, should be submitted to the 10 color drawings, black and white ink draft 1), length and width of not more than 10 centimeters, not less than 5 centimeters, the direction of the trademark drawings is unclear, the application of the arrow to indicate the upper and lower; if an individual application, you need to show your ID card and submit a copy of the individual business license plus a copy of the application. And the scope of business with the registered trademark; if the enterprise application, the enterprise "business license" copy and submit a copy; stamped with the official seal of the trademark registration application.

3, start the application

4, according to the classification of goods and services to file an application

At present, the goods and services **** is divided into 45 categories, of which 34 categories of goods, service items 11 categories. Application for registration, should be classified according to the classification of goods and services classification table to determine the use of the trademark of goods or services; the same applicant in different categories of goods using the same trademark, should be based on different categories of applications for registration.

5, the determination of the date of application

This is the most important point: because of China's trademark registration using the principle of application first, once you and other enterprises in the dispute over trademark rights, the application date of the first enterprise will be protected by law. Therefore, it is very important to establish the date of application, which is based on the date of receipt of the application by the Trademark Office.

The next three procedures are trademark examination, preliminary examination announcement, and registration announcement. It should be emphasized that, after the Trademark Office preliminary examination of the trademark, to be published in the announcement of three months after the misidentification of objections can be registered, the trademark is protected by law. The registered trademark is valid for ten years from the date of approval of registration. The expiration of the validity period, the need to continue to use, you can apply for trademark renewal registration.

6, get the trademark registration certificate

Trademark registration is completed, the Trademark Office issued a certificate to the registrant.

If it is through the agent organization by the agent to the registrant to send the "Trademark Registration Certificate"; direct registration, the registrant should be received in the "Trademark Registration Certificate Notice" within three months to the Trademark Office to collect the certificate, but also should bring: to collect the trademark registration certificate of the letter of introduction, the identity card of the witnesses and a copy of the ID card, the original copy of the business license and a copy of the seal stamped with the local industry and commerce department, to collect the trademark registration certificate. Trademark registration certificate notification, the name of the trademark registrant change should be accompanied by a certificate of change issued by the industry and commerce department.

Note: a new application for a trademark from the application to the issuance of a certificate generally takes about one year to three and a half years, of which the application acceptance and formal examination takes about one month, the substantive examination takes about 24 to 30 months, the opposition period of three months, the approval of the announcement to the issuance of the certificate is about two months.

What are the requirements for brand naming in Jinan?

(a) brand name affinity to be strong

So is it as long as the brand name has a better communication power, the brand can be well spread out? The same is an internationally renowned brand of soap, the same brand name with strong communication power, Shu Baojia's brand awareness and market share and Lux showed a very different difference; the same is the treatment of menopausal syndrome, Mrs. Jingxin oral solution has risen to the forefront, the latecomer to the top, and won a greater share of the market. This is why?

In fact, in addition to the communication power of the brand name factors, there is a brand name affinity problem. The affinity of the brand name depends on the style, characteristics, tendency and other factors of the brand name words. Although the brand name of Lux has strong communication power, but the affinity is far less direct than that of Shubojia. Rex gives people the feeling of hard, masculine, but we know that, in general, most of the purchase of soap in the family is the housewife, so the name Rex and the preferences of the target consumers is obviously out of place. Shu Skin Care is different, this term first gives the impression that it tends to be a neutral term, it is not only a wider fit for the preferences of the target consumers, but also, by emphasizing the ? Soothing and? Jia two main focuses, giving people the association that the whole body will be refreshed after use, so its affinity is stronger. Therefore, in naming the brand, not only should pay attention to the brand name of the communication power factor, but also pay attention to grasp the brand name of the affinity factor, only in this way can make the brand's communication to achieve the best results.

(ii) brand name protection to be good

Has been, our market is no lack of intentional market followers, ? Mantis catching cicadas, yellow bird in the back? is the so-called followers of the competitive strategy. They have a keen sense of business, when they are probing the opportunity to drill, and companies do not pay attention to protect their brand name precisely to give them the opportunity to do so. Therefore, when naming a brand, it is necessary for enterprises to consider the protection of brand names, and it is best to use registered trade names to name their products. Brain Platinum, Tylenol, Qu Mei these successful brands are registered trade names to give the product name, and anti-inflammatory drug Lijunsha not only use registered trade names to give the product name, but also in order to prevent the emergence of similar brands, but also carried out with the registered trade name of the approximate registered, in order to comprehensively protect the brand from being infringed upon. Therefore, naming the brand can not only talk about the power of communication, affinity, whether it can not be imitated, infringement is also the brand naming the most important issue.

What are the principles of brand naming in Jinan?

The naming of the brand should adhere to the following seven principles:

(a) easy to read and easy to remember the principle

The brand name is only easy to read and easy to remember in order to efficiently play its function of identification and dissemination. Therefore, this requires companies in the naming of the brand to achieve: concise, unique, novel, loud and so on.

1, concise. The name is simple, concise and clear, the number of words can not be too much, to be easy to spread. Such as when IBM in the brand operation to do a long time consumers can not remember who it is, and later found that because of the name problem. It originally used the name InternationalBusinessMachines (International Business Machines Corporation), such a name is not only difficult to remember, but also not easy to read and write, there is a big obstacle in the dissemination. Later, the International Business Machines Corporation was shortened to IBM three letters, so concise and easy to remember good communication, finally created its high-tech field? Blue Giant? The image of the leader of the high-tech field.

2, unique. Brand name to show a unique personality, and with other brand names have a clear distinction or expression of the unique brand connotation. Such as? Red bean? The naming of the shirt has Chinese cultural characteristics, will touch things, will recall Wang Wei's poem? Red beans are born in the south, spring hair a few branches. May you pick more, this thing is the most lovesick.?

3, novelty. Brand name to have a sense of freshness, to keep up with the times, a sense of fashion, create new concepts. Such as China Mobile to launch a communication product for young people named? Dynamic zone? , on the more novel, fashion, so also won the young people welcome. There are also some restaurant names are more fresh and modern, such as? Spicy temptation? and so on.

4, loud. Refers to the brand name should be catchy, loud pronunciation, to avoid difficult to pronounce or bad phonetics of the word. Such as wahaha, on the good good, etc.

(B) respect for culture and across the geographical limitations

Brand naming must be considered in the future development of the brand to have adaptability, this adaptability not only to adapt to changes in the market, time and space, but also to adapt to changes in geospatial changes. Specifically to adapt to the cultural values of consumers and the potential market of cultural concepts. Due to the history and culture, language habits, customs, national taboos, religious beliefs, values, etc. of consumers in countries and regions around the world, there are certain differences, which make their views on the same brand may also be different. A brand may have a very good meaning in this country, but its meaning may be completely opposite in that country. For example, the panda is very popular in many countries as a symbol of peace and friendship, but in Islamic countries and regions where Islam is practiced, it is considered a fat pig and a bad symbol. The crane represents longevity in China and Japan, but in France it is seen as a representative of stupid people and lewd women. The chrysanthemum is the national flower in Italy, but it is an inauspicious symbol in France, and in some countries in Latin America it is considered to be a demonic flower. Another example is the bat in our country, because the bat and the blessing of the same sound, is considered to have a beautiful association, so in our country there are ? Bat? electric fan, while in English, bat translated into English Bat is the meaning of vampire.

China's very majority of brands named only in Chinese characters, due to differences in country, language, culture and other factors, has become a major obstacle to the internationalization of domestic brands. Some brands have adopted hanyu pinyin as a workaround, which has also proved to be unworkable because foreigners don't understand what pinyin stands for. Changhong, for example, uses its hanyu pinyin CHANGHONG as an appended trademark, but CHANGHONG has no meaning in the eyes of foreigners. Hisense, on the other hand, has a global strategic vision, registered the English trademark of ?HiSense?, which comes from highsense, is ? It comes from highsense, which means "high sensitivity, high definition". meaning high sensitivity, high definition, which is very consistent with its product characteristics. At the same time, highsense can also be translated as ? highsense? which reflects the brand's vision. In the international naming of Chinese brands, due to the lack of understanding of foreign culture, there are always some things that make people laugh and cry, such as? Fangfang? brand toothpaste, cosmetics in the international market, the trademark was translated as "FangFang", and fang in English means "poisonous snake's tooth". The fang in English means "poisonous snake's tooth". , so who would dare to put poisonous things into their mouths and touch their bodies, so this brand naming can open the international market.

(C) the principle of non-ambiguity

Brand naming can make consumers think of, but never let the consumer ambiguity, and through the harmonic association ambiguity. For example, Jinlilai, when it was named ? Golden Lion? , in Hong Kong people pronounce the sound out of the sound to be? The full loss? Hong Kong people and some Chinese in Southeast Asia are more concerned about good luck, so in a long time? Golden Lion? Always no one asked for. Later, Mr. Tsang Hsien-chi, the head of Goldlion, analyzed the reasons, the Goldlion is divided into two parts, the first part of Gold translated as gold, the latter part of the lion translated as Lilai, named? Mr. Tsang Hsien-chi analyzed the reason and divided Goldlion into two parts. After that, the result is a very different situation, it can be said that? Jinlilai? Can develop to today, achieve such brilliant performance, which is inseparable from its beautiful name.

(D) imply product characteristics

In brand naming, you can name the product from the characteristics, functions, forms and other attributes, which allows consumers to see from its name at a glance what it is. For example, Wuliangye, Sprite, Jiajiesi, Band-Aid, Meijiajing, etc. Power is used for batteries, which appropriately expresses the product's long-lasting and powerful characteristics; Goodyear is used for tires, which accurately shows the product's sturdy and durable attributes. Some of them have even become synonymous with similar products, making it difficult for latercomers to get started. The naming of the business pass, making it almost synonymous with palmtop computers, consumers go to buy palmtop computers, most people will directly name the purchase of business pass, and even thought that business pass that palmtop computers, palmtop computers that business pass. Of course, this kind of brand naming also has certain shortcomings, brand name and product correlation is relatively high, easy to make the brand become synonymous with this product, may bring trouble to the future brand extension and diversification, such as the Golden Voice Throat Treasure.

(E) can extend the principle

Brand naming should not only take into account the above principles, but also take into account the extension of the brand in the future, if the brand name and the product correlation is too large, it is not conducive to the brand's future expansion to other products or other areas. Generally a non-specific meaning without any negative effects of the brand name, more suitable for the future extension of the brand. For example, Sony (SONY), whether it is the Chinese name or English name, there is no specific connotation, only from the name, will not be associated with any type of product, so that the brand can be extended to any product area. However, this type of naming of the brand, in the early stage of the market is difficult for consumers to produce a direct association with the product, that is, the consumer perception of the brand for a longer period of time.

(F) the principle of protectability

Protectability is the principle that the brand name should be able to be protected by law. So in the brand naming is to be sure to consider two points: one is to consider whether the named brand is an infringement of other brands, query whether there has been the same or similar brands are registered; the second is to pay attention to whether the brand name is allowed to register within the scope. Such as? NJM? Brand is due to the lack of protection, and by dozens of manufacturers *** with a manufacturer of advertising costs for everyone as a public **** costs, very unfortunate. A large number of manufacturers of the same brand began the predatory development and use, making the consumer unknown, difficult to distinguish between each other, the face of the same brand, but completely different prices, completely different quality, and finally the consumer to the account of the? NJM? In the end, consumers put the blame on the brand and gradually lost their trust in it. From this, we can see how important it is for a brand to be legal and protected.

(VII) the principle of affinity

Why consumers will like your brand rather than other brands, is because your brand has affinity, emotional appeal, which the role of the brand name is indispensable. Therefore, brand naming whether affinity is crucial, the brand name must take into account the preferences of consumers, it is best to let consumers from the name can be experienced by the attention and benefits. Such as Shufujia let people feel more comfortable feeling on the skin, and Jinlvufu wine, not only have affinity, but also cater to the Chinese people on the pursuit of the culture of blessing and the desire of the psychology, it is easy to impress the consumer's heart.

In addition, in the brand naming should also pay attention to the brand name should be communicable, the principle of the times. In short, it is important to remember to get a good name for the brand is the first priority of the brand operation.

Process for trademark registration

Trademark registration