? Nowadays, many stars have opened their own restaurants, and even those who have done well have become chain brands. Such as Du Haitao, Nicky Wu, Degang Guo, Sun Yue, Morphy, Ceng Zhiwei and so on. ? There are also many popular restaurants, such as Ceng Zhiwei's master chef, hot pot expert, Ren Quan's local legend and so on. In fact, stars have natural advantages in opening restaurants. First of all, as public figures, stars are often glamorous in their careers and appearances, with a large number of fans, great reputation and high exposure. So when they open a restaurant, many of their fans and passers-by will try it because of their external image and fame. Hotel customers include not only the directional circle in idolize, but also other passers-by. There is almost no publicity for a star to open a restaurant. The star itself is a shining signboard. Secondly, some stars are actually one of the high-income groups in China. They have sufficient start-up funds, so they don't have to worry too much about the start-up costs of hotels or the bankruptcy risks of hotels. After all, opening restaurants is not their main source of income.

Many stars in China have their own restaurants, which make full use of their fame value and turn their popularity into economic benefits. At the same time, you can also create a fixed meeting place for your own social circle.

some star restaurants will be more expensive than those in the same industry. Morphy, for example, opened a noodle restaurant with an unpretentious name, called Meng Fei's Noodles. The price is a little more expensive than that of noodles outside, and the starting price is similar to that of 31 yuan. There are also many stars in the entertainment circle who have opened their own restaurants. Nicky Wu has opened a Thai hotpot restaurant called Lemon Leaf, which is quite fresh. Du Haitao opened a snack bar called Hai Chi Hai Drink, and Han Geng opened a jiaozi store called Meihua Renjia Dumpling House. Sun Yue, a famous singer, also opened a jiaozi store with an area of over 1,711 square meters, which is really inhuman. I don't know if it's because both of them love jiaozi. Degang Guo also opened a restaurant called Guo Jiacai, which specializes in Lao Guo's own dishes. Of course, there are many stars who have their own shops, but snacks and hot pot are still the majority. After all, low cost, high profit, great demand and popularity. It is a good field for starting a business.