The reason why the barbecue in Zibo suddenly "fire" up, there are several reasons:

1. Zibo City is located in the middle of Shandong Province, is a coal and footwear base, these two industries drive the economy of Zibo, attracting a large number of migrant workers, the formation of a densely populated urban areas and urban and rural areas, the amount of food and beverage businesses in these places, for the barbecue industry provides the basis for the development of the industry.

2. Innovative features. Zibo barbecue has its own unique grilling method and ingredients, delicious taste, rich varieties, coupled with the barbecue industry in a short period of time to complete the production, in line with the fast pace of modern life, Zibo barbecue launched a "barbecue snacks fast food" new areas, loved by young people.

3. Network marketing. Zibo barbecue through the Internet marketing tools to promote their own brands, such as microblogging, microblogging public number and other platforms to promote, and to take the agent's way so that more places can taste the delicious Zibo barbecue, but also in the country to open a franchise and directly-managed stores, to further drive the brand awareness and market share.

In short, Zibo barbecue can rely on the unique flavor and network marketing fire up, away from the market demand and expansion of the market scale, the clever use of brand strategy, but also thanks to the Zibo barbecue entrepreneurs of the spirit of innovation and keen market insight.