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How to write a good press release (summary)
? How to write a good press release? (Executive summary)

Wan Junhua

? 1. Where did the goods come from?

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The key to writing a manuscript is to have "goods" in your stomach. You cannot make a silk purse out of a sow's ear. Where did the "goods" come from? Usually accumulation is an important link.

Accumulate at ordinary times and achieve "six essentials".

1. Get familiar with various situations as soon as possible.

The correspondent's mind should be a net opened by Zhang Yongyuan. So you can catch something useful at any time. And other aspects of the situation.

2. Do "four more": read more, listen more, think more and write more.

In other words, you should be a "saint". Because only by contacting all aspects and enriching yourself with all kinds of knowledge can we "register" in our minds. It's like there are many "circuit switches" in your brain. You can connect in time when you interview in the future, which is the preparation of knowledge background.

3. Be diligent in collecting information.

Good articles and materials should be accumulated and collected at any time. Have a look before writing, you can get a lot of inspiration and open your mind in time.

Step 4 make friends

You should deal with all kinds of people and get information from all walks of life. There are many good clues, all obtained from these channels.

5. Be a conscientious person.

? This should be sensitive and good at grabbing news. Otherwise, if you are in Baoshan, you will miss it and don't know where the treasure is.

? 6. Establish contact points.

? Where do you want to know the news? Want to know where the information is? In order to establish contact.

Second, in-depth interviews.

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? As a reporter, you should always be mentally prepared. To "go out when you are down, you must also grab a handful of soil." This requires "five essentials".

1. Have a general understanding of an interviewee's background in advance.

Don't fight an unprepared war. With the answer, you can ask questions with a clear aim. When you know the basic situation of the interviewee, you can open the other person's mind from many aspects and angles. Let it fall in love at first sight, talk about everything, and enter the role.

2. All-round interview.

That is to interview leaders and the masses. Understand the situation and try to be detailed, comprehensive and clear. Interview materials should be "ten for one", the more the better; When selecting materials, we should "take one as ten", which means that the gambling will be refined.

3. Be good at capturing "bright spots".

Sometimes the content of the interview is nothing, but occasionally we chat and find new clues and typical cases, and the "bright spot" finally flashes.

When you find the best clue, choose the best angle and use the best language, you can write the best article and achieve the best effect.

4. Learn to be a director.

If you find a typical or good idea, you can guide the relevant parties to do it without violating the authenticity of the news. For example, technology "goes to market" and so on.

5. Learn how to pick herbs.

? When a medicinal plant is discovered, an experienced herbalist will not dig into the basket immediately, but look at its color and age. If this ginseng is not too big and strong, I would rather wait for another year or two to help it build stones, keep out the wind, weed and loosen the soil until it is mature. For example, the story of Fan Lingzhi, a national model of supporting the army, might as well be published on the occasion of the Army Day. If it is easy to use, it will definitely occupy a prominent position in the newspaper.

Third, how to "process"?

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How to "deal with" goods "in your stomach? This is another difficult problem. The key words are "writing" and "changing".

The first is writing. To achieve the "six essentials".

1. Good at analyzing materials.

In the face of all kinds of materials, you must remember two points.

Think before you start writing: Are you sure you can grasp the problem correctly? Is the angle new? What subject matter is appropriate for writing? Think about it when you start writing: how can the structure be reasonable? How can language be vivid?

Only in this way can we extract something valuable from it.

2. Make a good draft.

By analyzing the materials, sorting out the ideas, listing the outline and main points, including how to start. How to end it? What should I write in the middle part? Where did you put the materials? What materials are used? What materials are not used? Sometimes you have to be willing to give up what you love.

3. Write as soon as possible.

The novelty of news means not only new content and new ideas, but also new time. Otherwise, news will become "old news" instead of news, and it will lose the value of writing.

4. Start small.

Writing is like embroidery. Be a good embroiderer. Dig a well in one place, it is better to dig a ditch around it. The deeper you dig, the deeper you write.

5. Write a good lead (that is, the beginning).

"Everything is difficult at the beginning" is just right for writing a lead. It is really not easy to sum up a few words, and it is difficult for people without a certain foundation to do it. This requires reading more quotations from others and practicing more.

6. Create a good topic.

As the saying goes, "plant half the grain and write half the text." If the topic is concise and novel, it will attract people and play a "finishing touch" role.

The second is the change. To achieve the "five essentials".

1. There is "grinding strength".

Grind the manuscript after writing: Do you have your own characteristics? How deep is it? Is it one-sided? Can it stand all kinds of scrutiny? Are the ideas, materials and words properly operated?

2. Have the perseverance to revise it repeatedly.

There is a saying: "A thousand dollars is hard to buy. Looking back, you will never tire of revising the manuscript." Facts have proved that "good steel is tempered many times, and China's chapter has been revised again and again."

3. solicit opinions from all parties.

With the opinions of all parties, we can enrich the content, just like the writing process of the draft tree planting mentioned above; Secondly, inaccuracy can be avoided.

4. Have a "cold treatment".

From the last unpublished manuscript, I realized that after the manuscript is written, don't send it immediately. Even if it is an urgent draft, it must be pressed for one night and "cold-treated" for one night. When you are awake, take another look and you will find a clerical error.

5. Revise the manuscript as soon as possible.

Writing the first draft carefully as soon as possible is the key, and revising the draft is the last procedure. At this level, it is easy to find typos, typos and punctuation marks, and it is also easy to find improper word order. You can also add words, enrich materials, compile examples and increase the weight of the article. Sometimes, just add a few strokes as soon as possible to further deepen the theme and add a lot of color to the article.

About the author: Wan Junhua (pen name: Magic King) is a native of Nanchang, Jiangxi. Member of Nanchang Writers Association and Jiangxi Writers Association. His works are scattered in Yangcheng Evening News and other national 100 newspapers and periodicals. More than 200 works were selected in the selection exceeding 100. His works have won many national awards. Editor-in-Chief 1 Short Story, published 7 books including The Mystery of Being Out of School.