In fact, the success of Disneyland lies not only in its high-tech entertainment hardware, but also in its service quality management experience and software. The core part is Disney's business philosophy and quality management model. One of the business ideas: to give tourists joy.
Disney is committed to providing high-quality, high-standard and high-quality entertainment services through theme parks. At the same time, the company also provides catering, sells tourist souvenirs, and operates holiday hotels, transportation and other service support industries. However, the core of the whole Disney business is still? Disneyland? The vitality of the park itself lies in whether it can make tourists happy. In fact, the joyful experience of tourists is objectively an evaluation of the service quality of employees. Visitors experience the quality of service at a series of key moments and will remember the best and the worst. So, what about the company? Give tourists pleasure? Our business philosophy is transformed into the specific work of each employee and becomes the work philosophy and service commitment of employees. The second business philosophy: create a happy atmosphere.
Visitors and employees work together to create a happy atmosphere in Disneyland. Among them, employees play a leading role. The leading role is reflected in the performance of service behavior for tourists. This behavior includes smiling, eye contact, pleasant behavior, the performance of specific roles and every detail of contact with customers. Guiding tourists to participate is another important way to create a happy atmosphere. Visitors can dance with artists on the same stage, participate in film dubbing, make TV movies, become the protagonists in cartoons through computer image synthesis, and personally participate in the shooting and production of various stunts such as taking off, jumping off buildings and climbing cliffs. The third business philosophy: grasping the needs of tourists
In order to accurately grasp the needs of tourists, Disney is committed to research? Tourism research? . Under the guidance of this concept, Disney views every business decision from the perspective of tourists.
The Survey and Statistics Department conducts more than 200 market research and consulting projects every year, and the research results are provided to the Finance Department. According to the problems and alternatives found in the investigation, the Finance Department finds out the conclusive opinions and determines the new budget and investment. The marketing department focuses on tourists' expectations of future entertainment projects, hot spots and benefit delivery. The information center stores a lot of information about tourists' needs and preferences. The job of the Letters and Calls Department is to deliver relevant letters to the responsible person as soon as possible, and report to the superior management in time to ensure that customer complaints are handled in time. The responsibility of the engineering department is to design and develop new amusement projects and ensure the technical service quality of the park. On-the-spot visit is the most important job to understand the needs of tourists. At the same time, once the system is found to have problems, it should be corrected in time.
The fourth business philosophy: improve the quality of employees.
Managers should have innovative ability and superb leadership skills. Leaders should plan a brand-new blueprint for future development and motivate employees.
The basic information of Disneyland is provided by Walter Disney? Apart from heaven, Disney built it itself. Usually? Disney Resort? Generally, it also includes a series of leisure and entertainment facilities such as theme hotels and Disney towns.
By the end of 20 16 * * * 6, resorts will be opened all over the world.
There are many Disney characters, such as Mickey and Disney movie scenes. The oldest is Disneyland in Los Angeles, California, which was built in 1955. ? Disneyland? Really? Disney Resort? Part of.
The history of Disneyland Disneyland 1955 opened. Since then, six Disney theme parks have been opened in the United States and overseas, distributed in five countries and regions. On September 12, 2005, Hong Kong Disneyland became the first Disney theme park in China. Shanghai Disneyland officially opened its doors on June 6, 20 16, and held a grand opening ceremony for several days [1].
The oldest is Disneyland in Los Angeles, California, which was built in 1955. 197 1 year, Florida Disneyland was built in ten years. 1983, Tokyo Disneyland was completed (201year, the expanded Ocean Park was completed, costing 338 billion yen); 1992, Disneyland Paris was built, costing 44 billion dollars.
Disney is located in Orlando, Florida, USA, with the largest area. 12228 hectares, Hong Kong Disneyland is the smallest, covering an area of 126 hectares, only 1% in Florida. On the scale, Orlando, Florida, USA is the largest, with points? Animal kingdom? 、? Magic studio? 、? Science fiction world? And then what? Dream world? Four theme parks, each bigger than Hong Kong Disneyland, and two water parks, all of which will take at least five days to play. Representative images include Mickey Mouse, Donald Duck and Buzz Lightyear. Followed by Disney in the Marne Valley of Paris, with an area of 2,023 hectares. Disneyland? And then what? Walter Disney Studio? Two theme parks; Los Angeles Disneyland is 206 hectares, with tradition? Disneyland? And then what? California Adventure Park? ; Tokyo Disneyland covers an area of 20 1 hectare, does it? Disneyland? And then what? Disney Ocean Park? Two theme parks. Orlando Disneyland in Florida has the most theme parks and the most playable projects.
Hong Kong Disneyland Hong Kong Disneyland Resort is located in Penny's Bay, Lantau Island, New Territories, Hong Kong, with a total area of 126 hectares. Surrounded by mountains and facing the South China Sea in China, Hong Kong Disneyland is the first theme park based on California Disneyland. Visitors can enter the fairy tale kingdom. Among them,? American small town street? 、? Explore the world? 、? Sleeping in the princess castle? 、? Tomorrow world? Wait a minute. It is a representative entertainment place. Every place can bring endless wonderful experiences to tourists. Are you online? American small town street? You can enjoy the nostalgic architecture of the American market, as well as all kinds of elegant antique cars, and taste all kinds of Chinese and western cuisine; Are you online? Explore the world? , along a huge river, across the African prairie, into? Mysterious forest in Asia? , arrive? Taishan Island? Brave navigators will lead tourists to explore the magical secrets of nature; ? Sleeping in the princess castle? It is a fantasy world full of joy, with beautiful and kind Snow White, innocent and lively Dumbo and innocent and lovely Winnie the Pooh. Are you online? Tomorrow world? It can make people experience a thrilling trip in space and explore the boundless universe.
Each theme park has its own special catering menu, which contains delicious food from all over the world. For example, in the adventure world, you can go to the exotic neighboring restaurant, which is located under the palm trees and provides you with Southeast Asian cuisine, Cantonese roast, curry and stir-fried dishes. It is worth recommending Mickey Mouse moon cakes with China characteristics, which are both delicious food and souvenirs.
Tickets to 320 yuan RMB.