Tertiary industry is an important symbol to measure the level of economic and social development of a region, and its strategic position has been increasingly emphasized by governments at all levels. At present, our region's economy has entered an important period of accelerated, transformational development, but due to the basic, institutional and many other factors, the tertiary industry is still in the stage of momentum. How to comply with the law of economic development, accelerate the development of the tertiary industry, not only is the relationship between the long-term development of our region's major strategic issues, but also the current macro-control situation to maintain a sustained, stable and healthy development of the economy of the realistic requirements.

I, the tertiary industry development of the basic conditions and trends

1, the economic strength and income level support. 2003, the gross domestic product of 23.08 billion yuan, per capita GDP of 3717 U.S. dollars, in the country's top 100 counties in the evaluation of economic strength in the eleventh, but the tertiary industry in the economy in the proportion of the total amount of low, only 5.8 billion yuan, less than 25%. The low proportion of tertiary industry is Yinzhou's shortcomings, but also the potential for economic development in our region. The income level of urban and rural residents is closely related to the development of tertiary industry, in 2003, the whole society of our region workers per capita wage income of 14778 yuan, farmers per capita net income of 6960 yuan, ranked the forefront of the domestic and provincial cities. Due to the people's consumption concept of continuous updating and mortgage and other consumer policy stimulation, social consumption structure has been from the past food, clothing, with the current level of housing, transportation, travel and so on, and this trend in a fairly long period of time will not change. Therefore, it can be predicted that the consumer tertiary industry, which is adapted to the changes in the income level and consumption structure of urban and rural residents, will continue to grow, thus promoting the development of commerce and circulation, catering and hotels, real estate, leisure and tourism, culture and recreation, health care, community services and other industries, as well as the improvement of the level of the industry.

2, the layout of the tertiary industry points to a clear. 2002 after the withdrawal of the county and set up a district, our industrialization, urbanization process to speed up. With the end of the history of the county without the city, the new city construction to speed up and the gradual formation of urban form, Mingzhou, Wangchun two provincial industrial parks and Yinzhou Investment and Entrepreneurship Center development and construction of the framework opened, my district "five areas and one belt" (the new city, industrial parks, eco-economic zones, the Dongqianhu Lake scenic and tourism area, the coastal economic zone, the suburbs of the economic zone) regional economic pattern gradually came to the forefront. ) regional economic pattern gradually emerged, so that the development of the tertiary industry is gradually clear: the new city, with the relocation of the administrative center, traffic and roads and other infrastructure, cultural facilities to speed up the construction of the business district planning and construction to follow up, high-rise buildings lined up, the new street crisscrossing, a modern new city rising, so that the breakthrough in the development of the tertiary industry has the possibility of; itself is the concept of an industrial city of the Mingzhou, Wangchun two big The completion of the industrial park itself is an industrial city concept of Mingzhou, Wangchun two major needs of modern tertiary industry support and support; ecological economic zone for the development of eco-tourism provides a wealth of natural and humanistic landscapes; to the beautiful landscape, water township Zeguo style as the characteristics of the Dongqian Lake Scenic and Tourism Zone is to become a national key ecological tourism resort, East China's important international conference center and Shanghai's "backyard garden "The coastal economic zone with rich mountain and sea resources, with the opening of the Baozhan Tunnel, the planning and construction of major infrastructures such as the Coastal Central Route and Xiangshan Port Bridge, which will weave a leisure tourism network with Xiangshan, Fenghua, Ninghai and other eco-counties, the development of leisure tourism is more expanding; the launch of the Eastern New Town of Ningbo, the construction of the Southern Outer Ring Road, Tongtu Road and other roads, will give the peri-urban economic zone more opportunities to expand its development. The construction of the South Outer Ring Road, Tongtu Road and other roads will give the suburban economic zone more urban service functions and bring more development opportunities, and the introduction of tertiary industry projects such as Qiuai Town Hotel and the strategic choice of "keeping two into three" (keeping the secondary industry to promote the tertiary industry) is the best interpretation of the change of the status of the suburban economic zone. 3、Industry support. After the development of reform and opening up for more than twenty years, the industry of our region has formed a light economic structure with machinery and electrical appliances, textile and clothing, electronic instrumentation, stationery, food processing, chemical plastics and other processing industries as the main body, and it is a typical "trade and processing type" economy, with "two ends" of the resources and products, forming a large number of "two ends" of the economy, and "two ends" of the industry. Outside", the formation of a large number of people, logistics, information flow and capital flow, for the development of modern logistics and other productive tertiary industries to lay the industrial foundation.

4. Park support. The tertiary industry is the product of social division of labor refinement and market evolution, industrial park is the platform of advanced manufacturing industry is also the carrier of the development of tertiary industry, on the one hand, industrial parks to make industrial clusters, enterprise clusters to accelerate the formation of productive tertiary industry, especially for the development of modern logistics industry laid a good foundation, on the other hand, productive tertiary industry and become a new driving force for the upgrading of the industrial structure and the construction of advanced manufacturing base. At the same time, industrialization and urbanization complement each other, industrialization accelerates the gathering of popularity and creates conditions for the development of productive tertiary industry. Therefore, it can be predicted that with the industrialization and urbanization, the development of productive tertiary industries, such as finance and insurance, information and consulting, scientific and technological services, modern logistics industry, etc., will be more promising.

5, infrastructure support. With raw materials, markets, "both ends out" is accompanied by the product of the "big into the big out", in 2003, the total retail sales of consumer goods in our region of 5.56 billion yuan, 5.12 billion yuan of wholesale and retail trade, merchandise trading market turnover of 5.86 billion yuan, foreign trade, import and export total of 2.47 billion U.S. dollars. The total amount of import and export is 2.47 billion dollars, therefore, it is more important to improve the infrastructure and form a comprehensive transportation network with transportation roads as the main content. After the "Ninth Five-Year Plan" period since the investment and construction, our region has formed a railroad, highways, national and provincial highways as the backbone of the main line, sea, land and air transportation modes of coordinated development of a comprehensive transportation network, the total mileage of highways reached 963 kilometers in 2003. With the Ningbo City around the city high-speed, Yongjin high-speed, Ningbo-Taizhou-Wenzhou Railway and other external transportation planning and construction, will make our region into Shanghai and Wen-Taiwan region within two hours of the traffic area, to achieve the main cities with the province of the trunk line of the docking. Together with the original with three high-speed, Hangzhou-Ningbo Expressway, Yinzhou's regional transportation hub position is apparent, and the port of Ningbo as the basis for the development of the tertiary industry, especially the development of the modern logistics industry to bring unparalleled advantages of the transportation hub. Second, the focus of the development of tertiary industry and spatial layout

Tertiary industry in our region has a solid foundation for the development of support conditions are sufficient, the development of broad prospects, and is currently in the momentum of the stage, so we must grasp this historic opportunity to improve the regional layout, highlighting the focus of the development of the key to select those with great development potential, driving effect, comparative advantage of the key industries, increase policy support, and to achieve the key! Breakthrough.

1, modern logistics. The use of advanced information technology and logistics equipment, the effective integration of traditional logistics links to achieve integration, information technology, efficient operation. Encourage the development of a number of enterprises with a certain strength and a certain scale of production of consumer goods and other market end-products of the enterprise logistics activities as the main content of the enterprise logistics; accelerate the development of manufacturers, sellers outside of the third-party logistics, the cultivation and development of logistics enterprises, improve the overall efficiency of logistics, shorten the "supplier - - seller - - retailer - - - supplier". -Sellers - retailers - final consumers" chain time. Accelerate the construction of logistics platform, and grasp the construction of Ningbo Mingzhou modern logistics center relying on the advantages of port, transportation and location; rationalize the relationship with the relevant departments of Ningbo City, planning and construction of the advantages of the use of airports and Wangchun Industrial Park as the basis for the "airport logistics center"; planning and implementation of logistics plots of land in Wangchun, Mingzhou Industrial Park, and synchronize the development of integrated logistics functions; synchronize the development of integrated logistics functions. Simultaneously promote the development of integrated logistics functions; in line with the expansion of urban expansion and commercial chain supermarkets and other new types of business expansion trends, in the suburban transportation hub nodes, focusing on the layout, including the "vegetables" and other content of various types of consumer goods distribution centers and set of warehousing, transportation and other logistics enterprises as a whole. Key layout areas in the highway exit, highway and railroad station near the suburban transportation hub area, hub point.

2, the knowledge industry. Accelerate the construction of the business center in the new city, and take the southern part of Ningbo Higher Education Park as the basis, make full use of the advantages of higher education and intellectual resources, and develop the knowledge industry with the main content of research and development, information, intermediary, consulting, law, education and training. The key layout area is in the new city center.

3, finance and insurance. Seize the favorable opportunity to expand the opening up of the financial sector, play the more developed economy in our region and the advantages of more abundant private funds, improve the townships (streets) financial institutions, offices, savings outlets. Take a variety of ways to attract all kinds of financial institutions at home and abroad to the new city to set up branches or representative offices, agencies, branch offices. Key layout area in the new city. 4, tourism and leisure. Seize the opportunity to expand the development of tourism and leisure industry by grasping the tourism industry from sightseeing tourism to the development of leisure tourism in line with the increase in income level and the upgrading of the consumption structure. Give full play to the advantages of landscape resources and humanities resources are relatively rich in urban tourism, humanities tourism, eco-tourism as the main content, based on the Tiantong Scenic Spot, Dongqianhu Scenic Spot, Wu Longtan Scenic Spot and Liangzhu Cultural Park and other scenic spots, to accelerate the construction of hotels and other tourism infrastructure, the development of leisure, vacation tourism; to the South Song stone carving sites, it Shanyan as the basis for the development of historical and cultural tours; Tapping into a number of historical and cultural reserves, ancient towns and villages and other unique tourism products, the long, rich historical and cultural resources into tourism resources; based on the Higher Education Park, the development of the "new urban area" modern city culture tours; combined with the improvement of the function of the urban area, increase the tourism function of the new urban areas, and the construction of tourism facilities in the construction of urban areas. The city will make use of the improvement of urban infrastructure, large-scale shopping centers, business centers, cultural and sports facilities, high-grade star hotels and other facilities to integrate tourism resources and develop business tourism, weekend leisure tourism and other special tourism products; open up the tunnel highway from Longguan Wulongtan to Fenghua Xikou Scenic Tourism Area to realize the connection with Ningbo City and even the tourism network in East China. Layout key areas in the ecological economic zone, the new city.

5, real estate industry. 2003 I area real estate industry in the proportion of the tertiary industry has exceeded the transportation, warehousing and postal services, and has become the third pillar industry in the three industries, following the distribution of trade and commerce, wholesale and retail industry, finance and insurance industry. Although the real estate industry has been affected by the macro-control recently, the pillar position in the tertiary industry of our region has not changed. Moderate development of high-grade offices and commercial buildings in the new city to meet the investment needs of entrepreneurs and optimize the entrepreneurial environment. According to different levels of demand, the development of new urban areas, suburban towns, Mingzhou Industrial Park, Wangchun Industrial Park and other regional sets of reasonable, moderately priced, different grades of commercial housing; combined with the construction of new villages, demolition and resettlement, accelerate the new urban areas, the two provincial-level industrial parks, such as the demolition and resettlement of housing construction, and actively promote the edge of the townships of Yin East, Yin West to collate the renovation of the main form of construction of new villages; control of the new urban areas of the south planning Land, when the time is ripe, become a prime location, the price of gold after the launch of the land, for high-grade commercial residential and office development. Key layout areas in the new city district board, suburban economic zone board, control coastal economic zone, ecological economic zone board.

6, trade and circulation industry. Emphasis on business circulation industry space layout planning, timely development of a number of different levels of demand for modern shopping centers and various types of professional outlets. The new city to speed up the business center, the planning and construction of special commercial streets, accelerate the construction of the new Jiangxia Mall and shopping, entertainment, leisure, tourism in one of the Ningbo Wanda Commercial Plaza, accelerate with the East Lake Gardens, Huatai Cambridge, Grand Cloud and other large-scale development of matching supermarkets, vegetable farms, convenience stores construction. For the traditional business circulation industry, the focus is on integration and upgrading, and with the goal of integrating urban and rural areas, connecting with the direction of regional development, town master plan, real estate development, new village construction, planning and layout of chain, supermarket, specialty, convenience store and other new types of business, forming a new city with a large-scale shopping malls (Ningbo Wanda Commercial Plaza, the new Jiangsha Mall), hypermarkets (Metro), special commercial street --Suburban economic zone in a variety of commodity distribution centers, chain supermarkets - residential neighborhoods, general towns, central village chain supermarkets, convenience stores for the chain, gangue textile city and other markets as a supplement to the multi-level, diversified, multi-format, reasonable layout of the trade wholesale and retail Network system, to realize the integration of urban and rural trade industry, service level, shopping environment. 7, community services. Relying on the community, accelerate the integration of the existing community service system, improve the functions of helping the people, facilitating the people, strengthening the people, securing the people and enjoying the people, focusing on the development of domestic services, maintenance services, transportation services, early childhood and pension services, health services, and encouraging the development of professional community service companies and chain domestic service companies to realize the specialization and industrialization of community services. Give full play to the coordinating functions of government departments at all levels, adjust the existing community management system and create a favorable external environment for the development of community services. Carry out community education to enhance community residents' sense of identity with the community and raise their ****building awareness. Through the efforts of 3-5 years, basically establish a community service system led by market operation, with sustainable development capacity, and able to meet the different needs of different groups.

Three, to promote the development of tertiary industry countermeasures

1, change the ideological understanding. To fully understand the tertiary industry in the industry in the national economy and social development of the strategic position and role, one is the development of tertiary industry is to promote industrial upgrading, to create the objective requirements of the advanced manufacturing industry, in particular, to vigorously develop modern logistics, finance and insurance, knowledge-based industries, etc. as the main content of the production service industry. For our region's industry in the total economy, the proportion of major, resource consumption, resource products, "both ends out" of the typical "trade and processing" economic structure of the objective status quo, accelerate the development of the integration of two or three as the characteristics of the modern logistics industry is even more important. Such as Samsung Oxygen Group, Yagor and other companies from the finished product transportation fleet outsourcing, to stores, offices, the establishment of the national network, so that the budding logistics to accelerate the development of modern logistics industry direction. Second, the inherent need to transform the mode of growth. Facing the reality of increasingly serious bottleneck constraints on resources such as land, it is necessary to change the economic growth mode which is dominated by high consumption of resources, and the tertiary industry has the characteristics of less investment, low consumption, low pollution, high efficiency, large employment capacity, etc., which can effectively reduce the demand of economic development on energy, transportation, investment, etc., and fundamentally change the mode of economic growth in conformity with the strategy of improving the overall quality of the national economy and implementing the requirements of sustainable development. Thirdly, it is the reality of enhancing local financial strength. Thirdly, it is the realistic need to enhance local financial strength. In the face of the reform of the national income tax sharing system since 2003, the manufacturing industry's contribution to the local available finances has been relatively reduced, so it is necessary to adjust the spatial layout, development ideas and economic policies in time, adjust the economic structure in time, develop the tertiary industry, and increase the proportion of tertiary industry in the total economy. However, the understanding of the strategic position of the tertiary industry must be implemented in the actual work, which is reflected in adjusting the economic policies, guiding the allocation of production factors, increasing the assessment of the development of the tertiary industry, etc., changing the assessment system that takes the economic aggregate as the main index, designing a set of reasonable and personalized assessment index system according to different economic bases, natural resources, and location conditions, and encouraging the establishment of the spatial layout of productive forces that is suitable for tourism and business. Encourage and promote the establishment of a spatial layout of productivity that is suitable for tourism and business. 2. Strengthening organizational leadership. It is suggested to set up a steering and coordinating group for accelerating the development of tertiary industry with the deputy mayor in charge as the leader and the relevant departments as the participants, to study, coordinate and solve the major policy problems in the development of tertiary industry, formulate guiding plans for the development of tertiary industry, follow up the development dynamics, and put forward the key points of development. The leading group has set up an office, which is responsible for planning, project promotion, comprehensive coordination, promotion of key industries, etc., formulating the main assessment index system and targets for the development of tertiary industry, clarifying the responsibilities and division of labor of the relevant departments involved in the development of tertiary industry, such as trade, tourism, logistics, etc., to strengthen the coordination and accelerate the advancement.

3, the development of support policies. First, a clear focus on the objectives of industry policy support. For trade and circulation enterprises, focusing on the cultivation of large enterprises and large groups; for logistics enterprises, focusing on the cultivation of the main body of the enterprise, the adjustment of the organizational structure, the construction of modern logistics platforms and accelerate the integration of secondary and tertiary industries; for the financial and insurance industry and knowledge-based industries, focusing on the reduction of business costs, the introduction of domestic and foreign financial institutions and consulting, intermediary, information and other firms and various types of companies and institutions. Secondly, according to the key industries and objectives, the entry point of policy support and support methods should be selected. For the modern logistics industry, comprehensive consideration needs to be given to adjusting the industrial economic policy, changing the support policy from the production process-oriented to the direction of integration of secondary and tertiary industries, increasing the support for enterprise informatization, standardization and other basic work, and giving subsidies and interest rate subsidies to the development and application of advanced management information systems such as ERP and SCM; cultivating logistics enterprises with small and medium-sized enterprises as the focus of their services, and guiding enterprises to break the "big and comprehensive" policy and the "big and comprehensive" policy. The "big and comprehensive", "small and comprehensive" mode of operation and management, divestment of inefficient warehousing and transportation and other businesses, to participate in the socialization and specialization of division of labor; accelerate the provincial key projects "Ningbo Mingzhou Modern Logistics Center "and other key provincial projects" Ningbo Mingzhou modern logistics center logistics carrier construction, accelerate the cultivation of logistics market players, and actively introduce domestic and foreign well-known logistics enterprises to set up branches, business and investment and entrepreneurship, the introduction of enterprises to give 3-5 years of business tax exemption and support, in line with the premise of the national land policy, with reference to the price of industrial land, support the "logistics center" to set up branches, business and investment and entrepreneurship. On the premise of complying with the national land policy, support the construction of "Logistics Center"; use of Internet technology to penetrate into the traditional business, transportation industry, the integration of the logistics chain as the main line, warehousing, transportation, commercial chains, distribution centers, e-commerce and other related industries in tandem, the formation of a modern logistics industry. According to the modern logistics concept to transform and upgrade the Light Textile City, Qiuai Woolen Sweater Market and all kinds of production materials professional market, so that it gradually become a larger scale, wider radiation distribution center of consumer goods, regional commodities and production materials distribution centers, and re-create the glory of the professional market. The financial and insurance industry, focusing on the introduction of domestic and foreign financial institutions offices, agencies, the recent major commercial banks are brewing shareholding system transformation, to the new city investment and construction there is a time lag, so we must use the office building, the construction of commercial buildings, through the lease form, reduce operating costs, and give support for business tax and other aspects. For the knowledge industry, the focus is on the control of business costs, especially the control of land auction prices. Thirdly, the district tertiary industry development fund is established to guide the investment direction of the tertiary industry and promote structural adjustment and upgrading. The "development fund" implements "paid use and rolling development", mainly used for participation and interest subsidy of the key projects which have significant effect on structural adjustment and driving the total amount of key projects in the preliminary preparation and infrastructure construction, in order to guide the bank credit funds and social funds to invest. Inputs. Fourth, focus on cultivating large enterprises and groups in the fields of trade circulation and modern logistics. Focus on supporting a certain foundation, scale of the new Jiangxia Co., Ltd., Samsung Oxygen Logistics Company and other enterprises, the use of the new Jiangxia supermarket chain of brand-name effect, holding the former supply and marketing societies in our region, the trade system belongs to the commercial outlets, warehouses and markets, the development of supermarket chains, and with the overall planning of towns and cities, new villages, the construction of the linkage, the planning of supermarket chain outlets, the integration of the formation of agricultural companies, continue to expand book chain Sales, the formation of commodity logistics distribution centers, automobile sales centers and regional agricultural sales centers, to give about three years of the return of new taxes and fees on the part of the district income preferential, in the expansion of outlets in the land use policy, to give the land grant in the part of the district income of the return policy to the new Jiangsha Co., Ltd. to cultivate into a prominent main business, strong competitiveness, and have a famous brand of regional large-scale circulation enterprise groups. Support the development and construction of Ningbo Mingzhou Modern Logistics Center with Samsung Oxygen Logistics Company as the main body, and speed up the advancement of the preliminary work.4, formulate the development plan of tertiary industry and optimize the spatial layout of tertiary industry. Combined with the "Eleventh Five-Year Plan" planning and national economic and social development planning and land use master plan, urban master plan "three rules integration" as the main content of the planning system reform, in accordance with the optimization of structural adjustment, industrial layout and more in line with the requirements of the development of the modernized city, the preparation of our district tertiary industry development plan. In accordance with the requirements of optimization of structural adjustment, reasonable industrial layout and more in line with the development of modern city, the development plan of the tertiary industry and key special plans of the district shall be compiled to form a set of complete planning system to guide the development of the tertiary industry of the whole district. Attaching great importance to the spatial layout of the tertiary industry in the new city, the development of industrial structure and the planning and construction of functional areas of the tertiary industry, speeding up the "Retreating from the second and entering into the third", accelerating the construction of Ningbo Wanda Commercial Plaza Project, accelerating the construction of a number of business buildings, hotels and commercial areas, through the regional rational layout, facilities supporting the real estate, commerce, catering, Community services, tourism, culture and entertainment facilities such as organic combination, to achieve resource **** enjoy, while controlling a number of land for future development needs to leave enough space. Residential district, should leave enough space for the development of community tertiary industry, and in the new village construction and real estate development in synchronization with the planning of supermarkets, convenience stores. Connected towns and streets of urban areas and new towns, take the initiative to adjust the development of ideas, make full use of the location advantages, study the breakthrough in the development of space constraints, planning and development of real estate and modern logistics industry, the introduction of high-grade hotels, restaurants, clubs, enterprise group headquarters and large-scale trade and logistics enterprises. The towns of Wuxiang, Yunlong, Jiangshan and other towns with prominent status as transportation hubs, accelerate the planning and construction of distribution centers, logistics and freight hubs, logistics information platforms and logistics blocks. Guiding the backbone enterprises of the tertiary industry to prepare medium- and long-term planning for enterprise development according to the direction of regional development, clarifying the ideas of enterprise development, and taking the planning as the basis for project deployment, approval and filing. It puts forward reference expected indicators for the development of key industries, and correctly guides enterprises to make reasonable investments. Determine the construction and reasonable layout of the important functional infrastructure of the tertiary industry, and take the functional and basic projects as the key points for the implementation of the tertiary industry development plan, so as to achieve unified planning and key support.