Mid-Autumn Festival Happy Theme Planning Activity Plan 1 I. Activity Background
Mid-Autumn Festival is one of the traditional festivals in China, symbolizing the beauty of reunion. However, most people in our university are too far away to go back to their hometown to spend this wonderful festival with their relatives. With the careful organization and planning of the class committee and the strong support of the classmates, we will hold a happy Mid-Autumn Festival party on this night of missing our families, so that every classmate in the class can feel the joy of the festival and the warmth of the class.
Second, the purpose and significance of the activity
The students were disappointed and lonely because they couldn't be with their relatives during the Mid-Autumn Festival. Therefore, in order to let the students feel the festive atmosphere, the warmth of the class and the care among the students, the class Committee decided to organize a party with family characteristics the night before the Mid-Autumn Festival.
At the party, students can participate in carefully selected programs at will. Moreover, several programs with rich emotional communication were interspersed in the evening party, so that students can express their true views on the class collective and their outlook on life and values in a warm and soft atmosphere, so that the positive and optimistic attitude can be maintained and carried forward among students, and at the same time, it can enrich students' after-school life, enhance friendship and enhance class unity.
Third, activists.
Organizer: X College × Class Committee
Object: all students in class X of X College.
Specially invited guests: some teachers, ministers and students' union presidents.
Estimated number of participants: x.
Division of labor: host, two performers, X.
Fourth, the activity time
20xx September 24th (Mid-Autumn Festival)18: 00-21:30
Verb (abbreviation for verb) activity place
X college x class classroom
The theme of intransitive verb activity
I have a home in X.
Theme explanation: Grasp students' considerate desire for Mid-Autumn Festival, and take "home" as the theme to enhance students' love for class and school.
Seven. Purpose of the activity
1. Let the students feel the warmth of home and not feel lonely on such a reunion day;
2. Enhance the emotion between students and let them have a better understanding;
3. Exercise students' expressive ability and let them dare to express themselves;
4. Enhance class cohesion and lay a solid foundation for the next class work.
Eight. Preparation before activity
1. Borrow university equipment;
2. unify students' time and choose the most suitable time to hold the party;
3. The class committee purchases food such as moon cakes in a unified way;
4. Arrange the party scene;
5. Let the students leave the program group freely, make the program list and standardize the process.
Nine. activity
The party officially started at 18: 00. According to the program flow, students perform in turn, interspersed with various games.
X. Characteristics of activities
1. Invite students from sophomore and junior to celebrate with us, which adds to the feeling of home;
2. The activity emphasizes "everyone participates, and I am also the organizer";
3. Three group projects were added to the activity, which helped to increase the cohesion of the class;
4. The activity is organized.
XI。 budget
1 .moon cake 2. Apple 3. snack
Mid-Autumn Festival Happy Theme Planning Activity Plan 21. Activity Purpose.
Mid-Autumn Festival has always been a good opportunity for hotels and hotels to promote sales, and it is also an opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression in the minds of consumers.
Second, the theme of the event
"The Mid-Autumn Festival is full of joy, and the gifts don't stop."
Third, the object of the activity
Carry out different Mid-Autumn Festival promotion activities for different groups of high school students and junior students to effectively take care of different groups.
Fourth, the activity time
X month x day -x month x day
Verb (abbreviation of verb) activity form
Discount; Gifts; draw for a prize
The concrete content of intransitive verb activity
1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.
2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.
3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.
Seven. Activity advertisement
1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.
Newspapers and local TV stations should also carry out publicity.
3. Distribute leaflets.
Eight, other related strategies
Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.
Mid-Autumn Festival Happy Theme Planning Activity Plan III. Activity Purpose
Through Mid-Autumn Festival promotional activities and advertising, on the one hand, it can gather popularity, stimulate consumption, increase sales revenue and profits, on the other hand, it can leave a good impression on consumers, strengthen the confidence of consumers and employees in xx restaurant, enhance brand awareness and reputation, and affect consumers' brand loyalty.
Second, the theme of the event
"The Mid-Autumn Festival is full moon, at this time, there are people all over the world." xx helps you contact your family.
Third, the activity time
The exact time is to be determined
Four. Activity content
1, guess the activity on the spot
A lantern riddle area was specially set up, and a lantern (red light) cage with riddles was hung on the activity site. All riddles are not difficult, as long as the guesser can get a coupon of X yuan.
During the activity, 10 riddles can be displayed every day, and 20 riddles can be displayed during the Mid-Autumn Festival.
Lantern riddles are small woodcut cards, about the size of amulets, with simple appearance and collection value. On the one hand, it is the signboard of xx restaurant, on the other hand, it is a riddle. If the guests guess correctly, they can take it down and send it to the prize-winning office, while the riddle card is wrapped in a red sachet and given to the guests. (xx's logo is also printed on the outside of the sachet)
2. Giant moon cakes
Make a moon cake with a diameter of 2 meters, put it in the lobby for publicity, and distribute it to all guests on August 15.
Prepare cameras and printers, and provide services if guests want to take photos with giant moon cakes or theme layout areas. Guests who spend more than xx yuan take a group photo for free, and other guests charge X yuan each time.
Contact the production of giant moon cakes in advance. If this restaurant can't do it, you can contact other places as a sales promotion point.
Giant moon cakes should have an auspicious name, and the specific name can be collected from the society and hyped by newspapers. It is confirmed that the adopter can get a table of reunion dinner on August 15 provided by xx, with a value of xx yuan.
After 7: 00 pm on August 15, all guests who spend money in the restaurant can participate in the appreciation of giant moon cakes. Restaurant executives, employees and guests held a cake-cutting ceremony and delivered it to customers. Guests who cut cakes can also wait for an honor and personally give their own cut cakes to family and friends to express their affection.
Step 3 send peace
Set up a Mid-Autumn Festival theme area in the dining hall, with the moon, rabbits, Chang 'e, WU GANG, osmanthus trees and other themes as the layout. The production material is foam and other items, which are surrounded by the concierge bar and cannot be close.
Amulets are hung on the decorative osmanthus trees in the hall, symbolizing peace, reunion and preciousness. Amulets made of HongLing and Xiao Mu cards are novel in shape and have their own characteristics. All guests dining in the restaurant can choose a favorite amulet and give it to their family and friends, wishing them peace and happiness.
Give one amulet to each table and sell it for X yuan if necessary.
4. Family reunion dinner
The chef will introduce the family reunion dinner set on August 15, ranging from xx yuan to-XXX (depending on the actual situation of the restaurant).
During the event, all guests who book a family reunion dinner set below xx yuan in catering will be given a free fruit bowl, take photos with the scenery in the restaurant and get a riddle on the lantern for free.
During the event, guests who book a family reunion dinner package of over xx yuan in catering will be given a luxury fruit bowl, a luxury xx moon cake gift box, a photo with the scenery in the restaurant, a riddle on the lantern and a blessing lantern by hand.
5, couple banquet
The chef will introduce the menu of the couple banquet on August 15, ranging from xx yuan to XX yuan (depending on the actual situation of the restaurant).
Guests who book a couple banquet package will receive a free fruit bowl, a free photo with the restaurant set and a free solve riddles on the lanterns.
Mid-Autumn Festival Happy Theme Planning Activity Plan 4 I. Activity Objectives
1. Let children know the origin of Mid-Autumn Festival through activities, and know that Mid-Autumn Festival is a traditional reunion festival in China.
2. Experience the happiness of spending holidays with colleagues and teachers.
Second, the activity preparation
Mobilize children to bring their own fruits and moon cakes.
Third, the activity process
Introduce festivals-enjoy stories-talk about taste.
Fourth, the activity process
1. Introduce the festivals about the origin of Mid-Autumn Festival to children, and let them know that August 15th of the lunar calendar is the Mid-Autumn Festival.
2. Appreciate the story, listen to the story of "Moon Girl makes clothes", and understand that the moon is constantly changing.
Discussion: Why can't Moon Girl's clothes fit?
Talk and taste
A. what to eat in the mid-autumn festival?
B Share * * * and taste the moon cakes and fruits you brought, and talk about the food you brought.
Attachment: The short story "The Moon Girl Making Clothes"
At night, the moon girl came out, thin and curved, like a little girl's eyebrows. The cool wind blew her a little cold, so she tore a cloud and wrapped it around her. Moon girl thought, I'd better find a tailor to make a dress.
The tailor measured her and asked her to pick it up five days later. Five days later, Miss Moon gained a little weight, like a crooked sickle. She came to get the clothes. These clothes are really beautiful, but they are too small to button.
The tailor decided to make her a new one, measured it again and asked her to pick it up five days later. Five days later, Miss Moon gained a little weight and bent like a boat. She came to get clothes, and the clothes were made more beautiful. Unfortunately, Yuenv couldn't even put on one set.
The tailor blushed and said, "I have to do it again." Five days later, Miss Moon came to get her clothes. When the tailor saw that Miss Moon was round, like a disc, she was taken aback: "Ah, you are getting fat again!" " The tailor sighed and said to Moon Girl, "Alas! Your figure is not allowed, I can't make clothes for you. " It turns out that the moon girl is changing every day, so she still wears clothes that don't fit. During the day, the sun came out, and she was embarrassed to come out. She only appears quietly at night.
Mid-Autumn Festival Happy Theme Planning Activity Plan 5 I. Theme
Xx white wine, celebrate the Mid-Autumn Festival!
Ii. background and purpose of the activity
August 15th is an annual traditional festival of our Chinese nation-Mid-Autumn Festival. Mid-Autumn Festival is a day of reunion. During this period, family gatherings, corporate dinners and formal banquets increased significantly than usual. Liquor is the first choice for table drinks because of its formality, and consumption is relatively concentrated during festivals. In addition, with the change of climate, the peak season of beer sales has gone, and the consumption of liquor has increased, especially in catering as a ready-to-drink channel.
After more than half a year's operation in the catering market, our products have basically completed the layout stage in Baoding and entered the promotion and development stage. In addition, the company's increased investment in advertising has played a positive role, making my products have a certain influence in the X market.
The sales of restaurants are directly related to the active promotion of waiters, so motivating waiters is very important for the sales of restaurants. Most hotel consumers have a psychology: which kind of wine to drink has a promotion, and they are not satisfied with changing to another wine next time. Promotional activities can attract consumers' attention and increase the opportunities for consumers to consume our products.
The purpose of "xx Wine, Enjoy Mid-Autumn Festival" is 1, which is not only a test of the off-season terminal strategy, but also can improve the annual sales performance. 2. It can stimulate terminal consumption, cultivate loyal consumers and enhance brand image. 3, it can increase the market share of X products in X.4. Accelerate the marketing of catering channels and speed up the pressure of goods. 5. Improve the relationship with restaurants.
Third, the activity time
20xx x month x day to 20xx month x day
Four. Activity content
Participate in the "Enjoy Mid-Autumn Festival" promotion at the selected meal time (determined according to the official arrival time of the specific store). Anyone who consumes this product during the activity time of the activity store can participate in the lucky draw.
(1) Activity 1
During the period from X month to X month, the restaurant sold a total of xx yuan of xx liquor series, and the company can return X pieces of fine liquor to the restaurant or enjoy the National Day tour at the same price.
(2) Activity 2
During the period from X to X, the restaurant can enjoy a cash refund of xx yuan (or X pieces of fine products) for one-time cash purchase.
Note: the above two activities are not repeated and accumulated, and the products given are not marked, and the box cover fee is not charged. If the restaurant needs to return cash, it will be deducted directly from the payment.
(3) In-store promotion activities
1. Anyone who consumes one bottle or more of any product of xx wine box can participate in the on-site lucky draw, and the winning rate is 100%. The scope of implementation is implemented in the store reported by the salesman (every bottle can be smoked 1 time, and it can be accumulated. )
2. The waiter can get a lottery ticket for every 1 bottle of treasures or 2 bottles of fine products (subject to the box cover), and the prizes are different amounts of cash, and the winning rate is 100%.
(d) the principle of reward setting and control
1. Consumer's lucky draw (X stores reported by sales staff)
There are first, second and third prizes and participation prizes in this promotion.
First prize: xx wine set 1 bottle (20 bottles).
Second prize: 1 bottle of xx liquor (60 bottles).
Third prize: 1 bottle of xx liquor (150 bottles).
Participation Award: 1 lighter (400).
2. Service personnel lottery (lottery)
Lottery is divided into 5 yuan (40%), 7 yuan (20%), 10 yuan (20%), 15 yuan (10%), 20 yuan (8%) and 50 yuan (2%).
3. Award control: The alcohol prizes drawn by consumers need to be collected at the bar with the ticket after checkout.
Verb (abbreviation of verb) activity implementation rules
(A) the selection conditions of restaurants
Choose a hotel with good cooperation and development potential with our company.
1. Geographical location of restaurants: They are located in the gathering place of residential areas or areas with many market personnel, and can play the role of outdoor publicity.
2. The passenger flow of restaurants can quadruple at noon, which can play the role of in-store publicity.
These restaurants are small and medium-sized. Dining table in the lobby/table KLOC-0/0-30, room 5- 15. You can't live without elegant rooms.
4. Now the restaurant has our products or agrees to use our products. If they have special functions, they can submit written applications and evaluations.
(2) the application procedure of restaurants
1. The restaurant participating in the activity shall be reported by the salesman as required, and the catering supervisor shall evaluate the daily performance of the catering terminal and decide whether to participate in the activity.
2. Relevant business personnel inform the participating restaurants and ask them not to arrange activities of other products during the activities to ensure the sex and publicity effect of our activities.
3. The evaluation results shall be reported to relevant business personnel for preparation, and the preparation time shall not be less than 2 days.
4. Within 1 day after approval, the personnel of the marketing department shall complete the preparation of the promotion materials, and the personnel of the promotion department shall complete the preparation.
5. The relevant personnel in the morning meeting before the activity will make arrangements: (1) material inventory; (2) The personnel department will define the job requirements.
6. Collect related items.
(3) Basic process
1, business report
Step 2 evaluate the response
3, notify the organization and coordination
Step 4 prepare in advance
5. Organize and coordinate the final preparations.
Step 6 perform
Step 7 sum up afterwards
(four) promotional activities publicity arrangements
1. There is an X-display booth in front of the store to explain.
2. The store has a description of our little X lottery.
3, catering activities personnel wear tooling.
4. Prompt card (business card nature) release.
(5) promotion materials and time schedule.
1. Promotion prizes (one-time purchase or approval after confirmation of promotion prizes shall not exceed x months x days at the latest).
2. Make sure that X frames of pictures will be printed on X month X day.
3. Prompt cards will be printed on X, X and X (pre-design will be determined by a special person).
4. the lottery box will be completed on X.
(six) catering personnel and responsibilities
1. Person in charge: xx
Promoter 1, salesperson 1 (responsible for pre-coordination and store promotion activities).
2. There are 1 marketing personnel (responsible for the preparation of pre-promotional products and the supervision and coordination during the activities).
Six, publicity copy and materials
1, X display frame: Top xx liquor enjoys the title of Mid-Autumn Festival Eye-catching; The middle part is the active content; The picture below shows fine products and precious products.
2. The contents of the small X box are consistent with those of the large X box.
3. Prompt card: The front is the main advertisement screen of our company for Mid-Autumn Festival with blessing information, and the back is the activity content.
4. Photos of products outside the lottery box.
Seven. Time course of activity execution
1, the scheme is submitted for review.
2. Material preparation should be completed before X months.
3. The implementation date is tentatively set as X month X day -X month X day.
Eight, the implementation of statements
Activity report
Single store material preparation table
List of promotional items
trading statement
Nine. Items and expenses required for activities
(1) Need to apply for prizes (estimated sales 100 pieces of fine products, 50 pieces of treasures)
First prize: xx liquor collection 20 bottles.
Second prize: 60 bottles of xx liquor.
Third prize: 150 bottles of xx liquor.
Lucky Award: 400 lighters.
(2) Bonus setting and principles for catering service personnel.
1, xx yuan
2, xx yuan/piece =xx yuan
(3) advertising product production
Cross frame
Prompt card
Small x-shaped frame
External photo of lottery box
600 lottery tickets
Total cost: X million yuan