Four years ago, Gadobao lost miserably, the brand name is gone, and then even the red pot of herbal tea, a specific packaging logo is gone, but also awarded compensation of several hundred million dollars. All of a sudden, trademark rights and decoration rights are lost, can be said to lose completely.

After Gadobao and Guangdao parted ways, Wanglaoji and Gadobao can be said to be a disparity of strength between the two, a master of the years to build, with more than 16 billion in sales of the brand, and Gadobao will need to start a new stove, to rebuild the product and brand. But four years later, Gadobao successfully counterattacked. From 2012 to date, has been close to four years of time, this four-year period, Wanglaoji and Gadobao situation contrast has been converted.

In the beginning: Gadobao disadvantage VS the advantages of Guangzhou Pharmaceuticals

Split the road when, Gadobao faced the biggest disadvantage? To start over to build a new brand. Years to build the brand changed hands, Gadobao lost the biggest quality assets, facing a lack of products and brands, is tantamount to starting over. In addition to having capital and operating experience, nothing, if you can not quickly create a new main product, the main brand business, will face the enterprise? No rice to cook? s difficulties. And at that time, Guangzhou Pharmaceutical gained market advantage? Gained the largest quality assets Wanglaoji, this after Gadobao 10 years of operation, annual sales from more than 100 million soared to more than 16 billion, has become a well-known brand in the field of domestic FMCG, with a wide range of user base of quality assets.

Gadobao compared with Wanglaoji, the two at that time, the strength of the contrast can be described as disparate, for Guangzhou Pharmaceuticals, took over a ? quality gold mine?

The two were at a disadvantage in terms of their strengths.

Today: Gadobao advantage VS Wanglaoji disadvantage

After the battle of life and death started in 2012, Gadobao finally won the battle of life and death through a series of careful and precise strategic operations, and gradually pulled back the situation, successfully realizing the brand conversion, and a brand with very low influence in the operation of the commodity brand? Gadobao? into a product mass brand, became a dark horse brand in the field of fast-consuming consumption. Wanglaoji, and not as before, continue to monopolize the previous industry leader, monopoly of most of the market share of the market advantage, surprisingly, to face a new rise of the market big brother, and with it? compete with the world?

Why the situation will be reversed? This is also attributed to the superb operational strength of Gadobao Company.

On the one hand, Gadobao's high-cost investment and wide-area-coverage advertising campaigns serve as a precursor step in building a new brand.

Gadobao Company's advertising campaign for the new brand? Gadobao's advertising and publicity work can be said to be the ultimate. From the air media advertising to the ground a variety of promotional materials (catering establishments, toothpick boxes, door stickers, neighborhood convenience stores, door signs, posters, etc.) of the overwhelming publicity, simply bombardment of strong publicity means.

And, from the trademark right to the decoration right, from the advertising slogan to the product formula, Gadobao and Wanglaoji always dispute, ? Battlefield? one after another. This is also reflected from another side of its rights and interests at the same time try to win back, not without the existence of the opportunity to declare the existence of the new brand and increase its exposure to considerations.

On the other hand, Gadobao's careful layout of the market and meticulous plowing of the channels have created a strong sales environment.

Gadobao's sales strategy is to first re-find the brand positioning, and then market layout and regional market plowing, and finally enter the national market and even the international market. Among them, Gadobao did the most successful is the sales channel terminal plowing. From the supplier's point of view, the key to the supply chain in the efficiency, once the channel is seized by a brand will produce a certain exclusivity. Remember before always encountered such a scenario: eating out, call the waiter to bottle? Wanglaoji? But the waiter to get in front of you is often? Gadobao?

Gadobao company used 10 years to realize? Wanglaoji? s canned sales grew from 100 million to more than 16 billion, while driving boxed sales (up to 1.8 billion in 2011), realizing a more than 150-fold increase in sales. Now it has taken less than four years to bring ? Gadobao? into a brand new brand. And all of these, can be called the industry's model case.