Keywords: SWOT small town development strategy
1. Introduction
In recent years, with the introduction of a series of new macro-policies, China's economic and social development has changed from extensive growth mode to intensive growth mode through macro-control. The new macro-policy mainly stipulates the export of currency, tax rate, industry, land and foreign trade, which will inevitably have an impact on the economic and social development of China, especially on the development of eastern China. Aiming at the main problems existing in the development of small towns in the eastern region, taking Tang Yi Town, lanshan district, Linyi City as an example, this paper studies the future development strategy choice of small towns by using SWOT analysis method, and puts forward a series of development countermeasures.
2. Situation analysis
2. 1. Power
2. 1. 1. Location advantage
Location: located 5 kilometers west of Linyi City, Shandong Province. Tang Yi is adjacent to Lanshan Street in lanshan district, Linyi City in the southeast, Feixian County in the northwest, Zhu Bao Town in lanshan district in the west and Zaogoutou Town in lanshan district in the north.
Location: Convenient transportation. National Highway 327 runs through the east and west, National Highway 206 and Beijing-Shanghai Expressway run through the north and south, Binjiang Avenue surrounds the town, and the north outer ring of Linyi and the west outer ring under construction pass through the town. It is 30 minutes' drive from Linyi Airport and 5 minutes' drive from Linyi Bus Station.
Economic location: Broadly speaking, it is located in Lunan Economic Development Zone, which is the intersection of Bohai Economic Circle and Yangtze River Delta Economic Circle. In a narrow sense, it is located in the northwest of Linyi metropolitan area, which is an important strategic node connecting the metropolis and the northwest ecological zone. Linyi University Town in the east; It is 3km away from Linxi Industrial Park in the south and10km away from South New District in the northeast. The north is separated from Zaogoutou by a river, and the west is Feixian County.
2. 1.2. Advantages of industrial base
The pillar industry is the plate industry, with an annual industrial output value of more than 8 billion yuan and rich and diverse products. Including core board, plywood, 8- 18-layer blank board, common building template, film-covered template, special-shaped board, packaging board, medium-high density board, lunch box board, science and technology wood, particleboard, decorative board and various furniture.
The board industry has formed an industrial chain of "optical veneer-glue (formaldehyde)-finished board combination-wooden floor (technical wood)-finance-sales-service industry" from log processing, optical veneer to joinery board and multi-layer board processing, to furniture manufacturing, glue making and wood waste processing, and from log procurement to product sales.
2. 1.3. Market advantage
Relying on Linyi professional market-East China plywood market, it is sold to more than ten provinces, cities and autonomous regions such as Shanghai, Guangzhou, Shenzhen, Jiangsu, Zhejiang, Sichuan, Xinjiang, Inner Mongolia, Ningxia and Northeast China. More than 400 enterprises have a sales income of 5 million yuan, and 23 enterprises have the right to import and export freely. Their products are sold to Europe, America, the Middle East, Africa, Southeast Asia and other countries and regions.
In 2007, Tang Yi's plate processing volume reached 8 million cubic meters, and its output value reached 8 billion yuan, showing a relatively high growth rate. Tang Yi's plate industry accounts for more than half of the whole city of Linyi, with a high level of industry, which is the concentrated development area of the plate industry in Linyi. After a rolling development of 15 years, Tang Yi has become the four major plate production bases in China, with a market share of 40% in China, which has a strong competitive advantage.
2. 1.4. Advantages of entrepreneurs
In the years of market competition, the business philosophy of most wood entrepreneurs has undergone revolutionary changes. They pay attention to quality, honesty, good at planning enterprise development, good at accepting new things and foreign things, good at communication, strong desire for development, modern management awareness, awareness of development with the help of external forces, and sense of social responsibility. Entrepreneurs in Tang Yi will provide a good environment for foreign investors to survive, cooperate and develop their industries.
2.2. Weakness
2.2. 1. Limited land resources
The total amount of cultivated land in the town is small, and the construction land resources are limited. With the development of economy, the contradiction between cultivated land and construction land will become more prominent.
2.2.2. Single industrial structure
The proportion of tertiary industry structure (0.5: 94. 1: 5.4) is unbalanced, the primary industry is almost shrinking, and the proportion of tertiary industry is decreasing year by year. The driving force of economic growth depends entirely on the secondary industry. At present, there are few leading enterprises in the plate industry and the scale is small; The plate industry lacks brand awareness, low technical content, low grade and low added value.
2.2.3. There is a serious shortage of management and technical personnel resources.
The cultural level of enterprise managers is low and they lack modern enterprise management system. Many enterprises adopt family-style and paternalistic management mode, lacking modern enterprise management consciousness. There is a certain blindness in production. According to the survey, among the existing enterprise managers, only 85% have junior high school education, less than 15% have high school education or above, and even fewer technicians have senior titles. This makes it difficult for most enterprises to adapt to the market demand of technological progress and accelerated product upgrading frequency, which affects the survival and development of enterprises.
2.2.4. Weak infrastructure.
Infrastructure such as roads, heating, water supply, electricity and garbage disposal cannot meet the needs of residents, and financial support is insufficient, which still needs to be further improved.
2.3 opportunities
2.3. 1. Opportunities brought by national development and reform pilot towns
The Notice of the General Office of the National Development and Reform Commission on Publishing the List of the Second Batch of National Development and Reform Pilot Small Towns (Development and Reform Office Planning [2008] No.706) lists Tang Yi Town as a national development and reform pilot town. Make full use of the pilot opportunity to carry out pilot projects from the aspects of management system, financial system, land system, personnel system and household registration system to promote the healthy and coordinated development of small towns.
2.3.2. Southern Shandong Economic Belt has triggered an opportunity for the extension and inclination of regional policies.
Southern Shandong Economic Belt is an important part of regional economy in Shandong Province. The Regional Development Plan of Southern Shandong Economic Belt has been approved by the provincial government, and is currently applying to the National Development and Reform Commission for a comprehensive reform pilot zone. This means: 1) will enjoy more and more preferential policies; 2) There will be more and more investment opportunities; 3) There may be new economic growth points.
2.3.3. Regional development opportunities of New Linyi and Great Linyi
The proposal of "New Linyi" and "Great Linyi" provides a development opportunity for Tang Yi to quickly integrate into Linyi metropolitan area. With the expansion of Linyi City, it will greatly promote the infrastructure construction of Tang Yi, especially to the east of Beijing, Shanghai and expressway, which has been designated as the urban planning control area of Linyi City.
2.3.4. Opportunities for the development of plate industry
The prominent contradiction between the natural forest protection policy implemented at home and abroad and the sustained and steady growth of the market demand for wood products provides a good opportunity for the deep processing and industrialization of artificial economic forests. Due to the implementation of the natural forest protection policy, the state encourages farmers or enterprises to develop artificial economic forests, which provides relatively rich and sustainable resources for the timber industry.
The State Council advocates giving priority to the development of "two high and two low" (high technology, high economic benefit, low energy consumption and low pollution) industries. Based on the characteristics of wood deep processing industry, all relevant industrial policies provide development opportunities for the expansion, in-depth research and development and production of wood industry.
2.4.Challenges
2.4. 1. The impact of national macro-policy control
In the long run, the implementation of macro-control by the state will have a positive impact on accelerating the optimization and adjustment of structure and layout, improving the intensive use of land, and alleviating the contradiction between supply and demand of resources. It will also prompt Tang Yi Town to shift from focusing on incremental expansion to stock adjustment, and from focusing on economic growth speed to focusing on economic growth quality. However, in the near future, some short-term macro-control policies will be long-term, such as the state's control and supervision of land resources will be further strengthened, which will make Tang Yi's investment attraction and industrial scale expansion face severe challenges. At present, Tang Yi is further reducing the land occupied by enterprises, the progress of approval and implementation of major projects is slowing down, and the contradiction between supply and demand of construction land is more prominent. At the same time, credit control measures will also restrict the development of financial markets and the supply of funds, which will make the industrial expansion of Tang Yi face the dual constraints of land and funds. The implementation of the new labor contract law has further aggravated the labor shortage.
2.4.2. The influence of industrial structure convergence in surrounding areas
Due to the similarity of resource structure, industrial policy and development process in Linyi area, coupled with factors such as small scale, low level and different from imitation, Zhu Bao Town and Qinyi Town of Feixian County in this area both put forward the development of plate industry as the leading industry, which caused excessive competition, threatened the integration of resources, infrastructure and regional interests, and further affected the development space of plate industry in Tang Yi.
2.5.SWOT analysis conclusion
Based on the above analysis, Tang Yi Town should adopt the strategy of combining WO+ST with ST.
3. Small town development strategy choice
3. 1. Intensify the adjustment of industrial structure and promote the coordinated development of primary, secondary and tertiary industries.
3. 1. 1. Give priority to the development of the tertiary industry, focusing on the development of commerce, service industry and real estate.
Give priority to the development of tertiary industry. On the basis of promoting the expansion and upgrading of traditional service industries such as commerce and trade circulation, transportation and catering, we will promote township development and population gathering through urban infrastructure construction, public services and market cultivation. Vigorously develop business services and real estate, serve a large number of foreign industrial workers, and provide supporting services for surrounding university towns and industrial parks.
3. 1.2. Optimize the development of the secondary industry, make the plate industry bigger and stronger, and extend the industrial chain.
Make full use of the advantages of the plate processing base to develop industries closely related to the plate industry, specifically, upstream and downstream industries that serve the furniture industry, chemical industry, mechanical molds and other collaborative services; With the goal of developing high value-added, high-tech and energy-efficient pollution-free industries, we will make use of the advantages of our town to transform from labor-intensive industries to capital-technology-intensive industries, improve the quality of existing industries, save energy and reduce consumption, prevent pollution, optimize the industrial structure of sheet metal and enhance market competitiveness; Establish a large-scale forestry industrialization leading enterprise group, give full play to the advantages of industrial groups, make enterprises bigger and stronger, and lengthen the industrial chain; Pay attention to brand building and quickly strengthen the development of high-end products and functional products; Establish trade associations and organize trade forums to realize the transformation of wood processing enterprises from spontaneous management to industry management as soon as possible, and play a good role as a bridge and link between the government, enterprises and markets.
3. 1.3. Adjust the agricultural industrial structure and focus on developing high-efficiency agriculture and ecological leisure agriculture.
Adjust the agricultural industrial structure, promote the flow of production factors to agriculture, and realize leap-forward development. With efficient agriculture as the leading factor, it mainly develops vegetables, flowers, fruits and aquaculture. Promote the value-added of agricultural products, promote the improvement of agricultural science and technology, and develop efficient agriculture into a new space for modern agriculture; Taking ecological leisure agriculture as a supplement and relying on circular economy, we will develop ecological agriculture and sightseeing agriculture and promote the development of modern agricultural service industry.
3.2. Innovate land use mode, intensively save land and promote industrial spatial integration.
The purpose of industrial spatial integration: intensively saving land, * * * building * * * enjoying large-scale infrastructure and improving the regional living environment. The government should formulate new land control measures to clean up those inefficient land stocks; We need to be more cautious about land supply and strive to improve the output efficiency of land. It is necessary to make full use of the construction of Daizhuang and Nanlou plate industrial parks, integrate industrial land, and strive to achieve the economic and social development goals of land concentration, development concentration, industrial agglomeration, energy agglomeration and supporting facilities.
We will improve the infrastructure construction in industrial concentration areas, actively guide and promote the agglomeration of existing enterprises in industrial parks, improve the scale efficiency of land use, and promote the economical and intensive use of land. On the one hand, the integration and transformation of small-scale and inefficient enterprises can improve the product quality and market competitiveness of enterprises. On the other hand, through transformation, the chain of plate enterprises can be extended and a first-class plate industrial base can be built in China and even in the world.
Standardize the transformation and upgrading of industrial clusters, strive for a certain land turnover index based on the principle of saving land, and requisition collective land in the core area as state-owned land, giving priority to industrial clusters with strong enterprise competitiveness and great brand effect; Some collective land in peripheral areas is requisitioned as state-owned land, giving priority to the development of intermediate industrial clusters; The marginal areas are mainly collective land, and the property rights remain unchanged. The construction land of each village is gathered by enclaves. For old and small enterprises with incomplete procedures formed in history, they can concentrate on marginal areas and peripheral areas through planning in accordance with national industrial policies, help intensively save land, and promote industrial optimization and upgrading.
3.3. Implement the transformation of old villages, accelerate the process of urbanization, and promote the coordinated development of urban and rural areas.
In accordance with the requirements of "scientific planning, rational layout, convenience for the masses and beautification of life", we will implement the transformation of old villages, accelerate the process of urbanization and promote the coordinated development of urban and rural areas. Carry out the transformation of old villages, improve rural infrastructure with the standards of "six connections (water supply, power supply, access, ventilation, heating and communication), three services (squares, hospitals and activity centers) and four modernizations (greening, lighting, purification and beautification)" to improve people's living standards; Implementing the transformation of old villages, saving land, improving land utilization rate, focusing on building apartment buildings and improving farmers' living conditions; Carry out the transformation of old villages, attract investment, promote the development of rural tertiary industry, make the industries such as construction, building materials, decoration, furniture and transportation more active and fast, and promote economic growth.
3.4. Strengthen infrastructure construction, improve the level of public services, and create a new image of the town.
Strengthen infrastructure construction. Combing the internal traffic in cities and towns to form a "ten horizontal and ten vertical" traffic network layout; Open up external traffic and connect Linyi North Outer Ring Road and West Outer Ring Road. Strengthen the construction of infrastructure and pollution prevention facilities such as centralized power supply, water supply and heating, drainage pipe network, sewage treatment and centralized disposal of solid waste, and change the situation of scattered industrial layout and wide coverage. Accelerate the construction of thermal power plant in plate processing park to realize central heating.
Improve the level of public services. According to the service supply order of "perfecting service types-highlighting key services-realizing equalization of basic services", we should check and fill the gaps in public service supply; Focus on expanding the scale of education and health land and improving the quality of education and medical care; Strengthen social security work and expand the coverage of urban and rural social security; Increase investment in rural infrastructure and realize the equalization of basic public services in urban and rural areas.
Create a new image of the town. Create new urban space, improve and upgrade Tang Yi's urban functions, carry out reasonable spatial integration of towns and villages, improve the benefits of land use and redevelopment, form the development core of northwest lanshan district, build a comprehensive commercial center along the 327 National Road, build the South Building and Daizhuang Industrial Cluster, and build a comprehensive public service center east of Beijing-Shanghai Expressway.
3.5. Implement the talent-driven strategy, improve the overall quality and accelerate the development of private enterprises.
Cultivate new industrial workers and provide stable and sufficient human resources reserves for urban development: re-determine the household registration standards for migrants so that the household registration system can serve families and society; Establish an all-round talent introduction mechanism in small towns, actively use various channels, and adopt various ways to acquire and cultivate talents. Strengthen extensive exchanges and cooperation with universities and research institutes, actively invite foreign entrepreneurs and scholars to give lectures at the school, organize entrepreneurs to visit and study abroad regularly, and constantly improve the scientific and technological content and management level of private enterprises.
Strengthen the training of migrant workers. Including guidance training and vocational skills training. Guidance training includes the code of urban civilization. Vocational skills training is mainly the training of domestic service industry, locksmith and other manufacturing industries, English, computer and other practical office skills. Open public vocational schools and adult schools to migrant workers on their own initiative or in accordance with government requirements, and accept migrant workers to enter school or participate in training programs; Village committees give full play to the advantages of serving and being close to the grassroots, and actively use their own various management projects and educational resources to provide education and training services for migrant workers working and living in the local area. Including opening up community education resources and establishing specialized service and training institutions.