The difference between Tik Tok and WeChat

The difference between Tik Tok and WeChat, with the development of the Internet, the prospect of becoming a media industry is very bright. Nowadays, many people are making profits from media, among which WeChat and Tik Tok are the two hottest apps at present. What are the differences between Tik Tok and WeChat? Differences between Tik Tok and Wechat 1

The differences between Tik Tok and Wechat are as follows:

1. Wechat is mainly social, which facilitates communication and contact between people. The carrier of Tik Tok is short video, which spreads in the form of short video.

2. wechat does business based on the number of fans. Tik Tok is based on the amount of broadcast. As long as you shoot the video well and meet the requirements of the public demand platform, you will get a larger traffic pool.

WeChat is a free application that Tencent launched on October 21th, 2111 to provide instant messaging service for smart terminals. It was created by the product team of Tencent Guangzhou R&D Center led by Zhang Xiaolong.

wechat supports fast sending free voice messages, videos, pictures and texts across communication operators and [] operating system platforms through the network. At the same time, it can also use service plug-ins such as * * * to enjoy streaming media content and location-based social plug-ins, such as shaking, drifting bottles, friends circle, public platform and voice notepad.

wechat was planned and launched by TencentHoldingsLimited in Shenzhen in October 2111, and was created by the product team of Tencent Guangzhou R&D Center. The team led by Zhang Xiaolong, the team manager, has successfully developed internet projects such as Foxmail and QQ mailbox. Ma Huateng, president of Tencent, confirmed the name of this product as "WeChat" in the email of product planning.

The difference between WeChat video number and Tik Tok video number

1. From the perspective of product positioning, the slogan of WeChat video number is to record real life, while Tik Tok is to record beautiful life. Generally speaking, Tik Tok may pay more attention to video creation and consumption, while WeChat video number may pay more attention to life precipitation, and what is common in Tik Tok is vertical version and full screen creation content, while most of the videos seen under WeChat video number are horizontal version.

2. wechat video number: under the wechat video number, users can open the live broadcast function, and in the process of live broadcast, they can associate with wechat small stores to realize live broadcast with goods. In addition, when sending the WeChat video number, you can add the extended link of WeChat WeChat official account to drain the traffic under the video number to the relevant WeChat official account, so as to realize the realization.

3. Tik Tok: In Tik Tok, users can not only bring goods live, but also open commodity windows and make money by submitting articles under the task of the whole people.

4. It is only necessary to meet certain conditions and pay a corresponding amount of deposit to open the merchandise window. To make money by submitting a manuscript under the task of the whole people, the video must be approved first, and then the platform will calculate the reward according to the quality, broadcast volume and interaction volume of the video. The difference between Tik Tok and WeChat 2

What is the essential difference between Tik Tok and WeChat?

1. Tik Tok, like Ali and JD.COM, is a public domain platform, except that Ali is a physical commodity and Tik Tok is a content commodity.

2. They are all operated by two forces, one is the product, which is the responsibility of the merchants or creators, and the other is the sales, which is the responsibility of the platform. Both are indispensable. The two are cooperative, but the platform is stronger.

3. In this ecology, products should be governed by sales, that is, businesses should be governed by platforms. Just like Mr. Wang, who doesn't know how to sell, he is sometimes ruled by salesmen. So, what we can all feel is: On Tik Tok, the creator wants to curry favor with the algorithm, and whoever gets rid of the algorithm is the uncle. On Taobao, merchants should buy "salesmen" such as through trains, and whoever pays tribute to Ali will be on the home page.

4. Wechat and Weibo are another category. It is a private platform (regardless of the video number first). On this platform, merchants (creators) are also sales, and they are individual industrial and commercial households, and they have to do everything themselves.

5. In this way, in the private domain, the product (or personal design) will be more important than a platform like Tik Tok, and at the same time, personal efforts can promote the cause more directly, which is less limited by the platform and more difficult to succeed.

6. But, on the whole, if you have a good product, are you afraid it won't sell well? Therefore, the words "Big Blue" are more suitable to be said in Tik Tok. Fundamentally speaking, the algorithm will ultimately obey the product. However, in Tik Tok, obeying the algorithm is a sharp knife, which is quick and powerful. The difference between Tik Tok and WeChat 3

How does Tik Tok make money:

Tik Tok was first used as a production tool, and its video editing function was further enhanced after its transformation into a short video community. Different from short video social applications such as "Mei Pai", which hand in hand with the star big V to take the high road,

Tik Tok is full of special sub-cultural elements, which is quite "grounded", and the user groups cover many third-and fourth-tier cities and rural people. So, can you make money by playing Tik Tok? The answer is, of course, yes.

At present, although the number of users on Tik Tok is not as good as that of Meipai and Momo, it can still reach tens of millions of daily activities. Social networks must have a big V, and Tik Tok is no exception. In this way, more fans are attracted and the publicity effect is naturally more effective.

Therefore, there are mainly the following ways to make money playing Tik Tok:

1. Liquidation by drainage

Generally, the contact information of yourself or a third party is implanted in the video or homepage, which can be divided into three types:

Diversion to your own WeChat or WeChat official account, and then conversion and realization in the third party;

Diversion to other businesses means that if you have a large number of fans, but you don't want to sell anything or have no supply, you can directly guide your fans to a third party and realize them according to the number of fans.

another way is to drain the offline stores, which are generally in the catering and tourism industries. For example, we often hear so-and-so online celebrity punching place and so-and-so online celebrity restaurant. As long as the customer wants to go, no matter how far it is.

2 Cash in advertising

When our Tik Tok fans reach a certain number, advertisers will naturally come to talk about advertising cooperation with you! Basically, there are millions of fans who start to have advertising revenue.

However, the fans here refer to the fans in the Tik Tok Station, excluding fans from other headline products such as headline numbers and volcano videos.

At present, the clear price system is not mature, but the more vertical the account, the higher the value and the higher the price. (For the high-quality number with more than 51W fans in Tik Tok, the commercial cooperation quotation has reached 31,111 pieces).

3 live broadcast realization

There are two main ways to realize live broadcast realization:

The simplest way is to get the sound wave by rewarding fans and brushing gifts, and the sound wave can be directly cashed in RMB. At present, the sound wave on Tik Tok is converted from 42 sound waves to RMB in 6 yuan, which means that the cash withdrawal ratio is 7:1. It is also very simple to withdraw cash, and you can directly enter the "wallet" in the "My" option.

the other way is to realize cash by selling goods, which is also a very popular way to realize cash at present. I believe that everyone has been planted with grass in Tik Tok to some extent. No matter what the reason, in short, everyone will inexplicably buy things on Tik Tok, even if they don't just need things.