About the tourism business plan

In the progressive society, more and more people will use the business plan, which will not only enhance the confidence of entrepreneurs themselves, but also enhance the confidence of investors and partners. What kind of business plan is effective? The following is my business plan about tourism. Welcome to share it.

Tourism Business Plan 1

Company introduction;

Over the years, with the increasing popularity of China, more and more people began to pay attention to the culture and development of China. However, there has been a lack of companies providing integrated services for foreign tourists with "small languages" in the motherland, so many foreign friends with "small languages" can't appreciate the culture and landscape of China well. Our company provides integrated and thoughtful service for foreign tourists, which enables tourists to enjoy the landscape of China.

on the other hand, our company also accepts domestic tourists and wins the trust of customers with thoughtful service.

market overview;

with the development of society, tourism has become one of the strongest and largest industries in the global economy. The industrial position and economic role of tourism in urban economic development are gradually strengthened, and its pulling effect on urban economy, driving force of social employment and promoting effect on culture and environment are increasingly apparent. Tourism is one of the pillar industries of China's economic development.

China's tourism industry has maintained a rapid growth, with the three major markets growing in an all-round way. In the whole year, * * * received 124,942,111 inbound tourists (including 49,913,411 inbound overnight tourists, up 6.6% over the previous year), and realized foreign exchange income from international tourism of 33,949 million US dollars, up 3.9% and 15.9% respectively over the previous year; The number of domestic tourists was 1.394 billion, and the income was 623 billion yuan, up by 15.1% and 17.9% respectively. The number of China citizens leaving the country reached 34,523,611, an increase of 11.3% over the previous year; The total tourism revenue was 893.5 billion yuan, an increase of 16.3% over the previous year, equivalent to 4.27% of GDP. , is the first year of China's 11th Five-Year Plan. This development trend in the first year is undoubtedly a good start for China's domestic tourism development during the 11th Five-Year Plan period.

from October to October, the number of tourists received by major cities in China was 39,971,341, an increase of 13.37% compared with the same period of last year. Among them, 23,331,414 foreign tourists, 11,176,899 Hong Kong compatriots, 722,831 Macao compatriots and 4,741,216 Taiwan Province compatriots were received. From October to October, the number of foreigners among the inbound tourists in China was 23,938,139. Among them, 6,434,616 people entered the country for meetings or business activities, 12,149,859 for sightseeing, 72,866 for visiting relatives and friends, 2,122,858 for service employees and 3,257,941 for other immigrants.

as a new industry in the national economy, China's tourism industry has defined the basic principles of development and construction at the early stage of its development. On the one hand, it insists on opening to the outside world and attracts funds from all walks of life at home and abroad; On the other hand, make full use of social resources and encourage the state, collectives and individuals to invest in tourism projects. This open investment policy has promoted the activity of China's tourism investment market and the improvement of tourism reception capacity, and created conditions for the prosperity and development of tourism. Although there are still many problems and obstacles in the development of China's tourism industry, especially the low degree of marketization of tourism management system and investment mechanism, overall, the investment environment of China's tourism industry is constantly optimizing.

in the next 11 years, China's tourism industry will maintain an average annual growth rate of 11.4%, among which personal tourism consumption will increase at an average annual rate of 9.8%, and the growth rate of enterprise/government tourism will reach 11.9%. By 2121, China will become the world's largest tourist destination country and the fourth largest source country. The proportion of total tourism revenue to gdp in China will reach 8% from 5.44%. Therefore, as one of the six emerging hot consumption industries, the tourism industry will have great investment opportunities in the next few years.

industry analysis

China Investment Consulting Network News Affected by the international financial crisis, China's tourism industry has also declined. Facing the crisis and difficulties, China National Tourism Administration has strengthened its confidence and faced difficulties, and has taken and will take a series of measures to actively respond to the complex situation faced by the tourism industry.

According to reports, these measures mainly include:

First, seize opportunities, attract all kinds of funds, and increase investment in tourism infrastructure, especially public service facilities.

Second, vigorously develop domestic tourism, promote the development of a number of high-level tourist attractions, and develop a number of tourism and leisure products to promote domestic tourism consumption.

Third, actively carry out international cooperation, conduct extensive exchanges and cooperation with countries and regions around the world, and with international tourism organizations including the World Tourism Organization, so as to promote mutual exchange of tourists and achieve win-win cooperation.

the fourth is to promote the capacity building of the tourism industry, promote system reform and mechanism innovation, enhance the ability of the whole industry to cope with the crisis and resist risks, and comprehensively improve the quality, structure and efficiency of the tourism industry.

Fifth, further standardize the order of the tourism market and keep the employees stable. In industry analysis, we should correctly evaluate the basic characteristics, competition status and future development trend of the selected industry.

Main products and business scope;

Give priority to foreign tourists and give consideration to China tourists

In recent years, although China's tourism industry has developed rapidly, there are great restrictions on foreign "small language" tourists, and there is a lack of professional small language travel companies. The company's integrated business purpose is to provide convenient' travel environment and pleasant travel experiences for foreign friends with small languages.

It aims to provide integrated services for tourists.

Personnel and organizational structure

Mainly includes: one translator for English, Korean, Japanese, German, Spanish, Russian and French

In the early days of the company, it includes one translator for all kinds, a person who is proficient in tour guide knowledge and relevant laws, and an assistant and accountant with good organizational skills;

Mid-term development: increase the number and quality of translators and establish their own training base; Establish an institution to create a distinctive corporate culture; Establish a special financial management system.

later stage of development: find some professionals to help establish a professional company system.

The market forecast

should include the following contents:

According to the complaint of many people with small languages who "spend so much money, but can't play well", this integrated service mode will certainly be warmly welcomed; Moreover, there are not many people engaged in minority language tourism, and they are not particularly professional, so the competitive pressure is not too great, and there is enough space to develop their own companies, which will definitely have their own social status and social foundation soon after listing. Moreover, it is mainly foreign tourists, which can be combined with foreign travel companies and easily win funds and support.

marketing strategy

since the company is mainly foreign tourists after listing, the marketing strategy network is the main means.

1, contact the well-known networks of these foreign countries and publish their own tourism purposes and advantages on their networks;

2, launch your own characteristic blog, and attract tourists in the form of a blog;

3. Regularly publish some of your own travel contents on domestic travel websites to attract domestic tourists.

wrong understanding of the market is one of the most important reasons for business failure.

Financial planning

Organizational expenses within 5 years: 51,111 yuan; Salary: 211,111 yuan; Venue rental and product promotion: 81,111 yuan;

Profit in five years: domestic tourist income: 81,111 yuan; Income of foreign tourists: 1.6 million yuan.

Risk and risk management

As the company has just gone public, there will definitely be many problems, such as contacts and funds, which require you to bear the funds yourself, and actively contact relevant talents to expand your world. Although there are great risks, you can reduce your own risks through partnership.

if possible, I will basically stabilize my company within five years, but it will take a lot of efforts. At the same time, we should constantly seek our intimate partners from our peers and start a business together.

If it fails, there may be an economic loss of about RMB 1,111,111 yuan and a five-year time loss, which are great losses!

If it is successful, continue to do it, exaggerate the scale of the company, and gradually improve the rationalization of the period.

if there is no accident, the company has a good development prospect, but in the later stage, with people's understanding of this segment, the competition in this industry will become more and more fierce.

Stage VI: Check

You can check it from the following aspects:

(1) Does your business plan show that you have experience in managing the company?

(2) Does your business plan show that you have the ability to repay the loan?

(3) Does your business plan show that you have conducted a complete market analysis?

(4) Whether your business plan is easily understood by investors. The business plan should have an index and a table of contents, so that investors can refer to each chapter more easily. We should also ensure that the information flow in the catalogue is logical and realistic.

(5) Is there a plan summary in your business plan and put it at the front? The plan summary is equivalent to the cover of the company's business plan, and investors will read it first. In order to keep the interest of investors, the plan summary should be fascinating.

(6) Whether your business plan is grammatically correct.

(7) Can your business plan dispel investors' doubts about products (services)?

if necessary, you can prepare a product model. Tourism business plan 2

1. The company

established Nanshan Tourism Food Development Co., Ltd., and proposed that the company provide clean, hygienic and portable vegetarian snacks (hereinafter referred to as vegetarian snacks) for the guests who come to Nanshan to worship Buddha. Establish Nanshan vegetarian brand and realize the industrialization of Nanshan vegetarian culture.

the development of vegetarian food series includes:

popular types: mung bean vegetarian cakes, coconut vegetarian cakes, pumpkin vegetarian cakes, etc., which can be taken at any time and have a low starting point for sale, which is acceptable to most people.

Mid-range gift: "Lucky Finger Citron" (proposed name) portable take-away gift.

exquisite gifts: "Nanshan is not old and crisp" deeply digs into Nanshan longevity culture, and "Nanshan is not old and crisp" means the homonym of longevity, which mainly promotes the birthday party market. Make the series of food become a Buddhist snack with local characteristics, and a good product for worshipping Buddha and giving gifts to relatives and friends.

II. Overview of Market

2.1:

The annual reception volume of Nanshan Scenic Area has exceeded 2 million at present. You must eat vegetarian food for traveling in Nanshan and online, which is the most real personal experience of Buddhist culture.

2.2 Market opportunities:

At present, vegetarian restaurants mainly include Fearless Yueyuan, Yuanyilou and Nanshan Guest House vegetarian restaurants. After nearly ten years of operation, they have accumulated a certain popularity. However, from the overall perspective of the whole scenic spot, although there is a lack of services, the service form is too simple, the above restaurants mainly provide in-store services during lunch hours, although the guests are most concentrated at this time, accounting for the largest proportion of meals.

Although vegetarian food is a Buddhist snack, snacks can't replace dinner, but it can also be used as a carrier of Nanshan vegetarian culture and a useful supplement to dinner, so that guests can take it at any time without ceremony. Even guests who have used vegetarian food can go back with a few boxes as gifts to their relatives and friends, spreading healthy and green vegetarian culture to those who can't visit Nanshan in person. Our products cut into the market at this point, improving the existing service system and providing more choices for guests.

iii. background of the project

at present, the domestic brands of vegetarian food include Xiamen Nanputuo vegetarian food, Shaolin Temple vegetarian food, Jiuhuashan vegetarian food and Putuoshan Guanyin cake, all of which are local tourist foods, and the most famous one is Xiamen Nanputuo vegetarian food. It originated from vegetarian snacks, and entered the market independently in the 1991s. After nearly 21 years' development, it has now become a business card product of Xiamen's tourism specialty. Guests who travel to Xiamen must bring several boxes as gifts to their relatives and friends. The main sales channel depends on the sales in the scenic spot, and several other brands have also emerged and entered the market with the development of Buddhist tourism in recent years, and the use of industrialization has its inevitability.

Take the South Putuo Sutian as an example. At present, all scenic spots are developing in a large scale. Even if the group tour takes nearly two to three hours, the time for individual guests is longer, and the energy loss is faster. In the temple Dojo, even if the guests are hungry, they are unwilling to eat at will. The so-called "worshipping Buddha and eating vegetarian food, the Buddha comes to the heart" is taboo for other guests if it is not harmonious with the atmosphere of the whole scenic spot. It can not only satisfy the hunger, but also avoid the embarrassment of the guests, which shows that Su Dian has the dual attributes of commodity and culture. As a commodity, it can meet the dietary needs of the guests. As a culture, it can satisfy people's curiosity about the life of monks, and at the same time, it has accumulated the background of Buddhist dietary culture for thousands of years.

at the beginning of its establishment, we learned from the successful experience and model of Nanputuo, which enabled us to accelerate our development and better serve our guests. Reduce the risk of failure and make the product open to the market faster. Moreover, we have advantages over other brands. Other brands only rely on the Buddhist vegetarian cultural background, while Nanshan also has a longevity culture. By integrating the two cultures, deepening the cultural connotation and strengthening the interaction between products and cultures, we can develop more competitive products. It also conforms to the concept of "Pan-Nanshan" and the strategic goal of Nanshan's "second venture".

IV. Target market

We will target the following types of customers: the first type is that we have eaten vegetarian food and are satisfied with vegetarian food or vegetarian food, and guests will send a few boxes as gifts to relatives and friends; The second kind is that guests who missed meals due to the trip or didn't have enough time to eat a dinner, try a few vegetarian dishes as compensation; The third kind is the guests who have no ability to spend vegetarian food, and taste vegetarian food and experience vegetarian food culture.

v. sales channels and strategies

in the early days of development, retail was mainly adopted. Promote the sale of popular vegetarian cakes with a low starting point, focusing on on-site sales in scenic spots, aiming at different customers and combining with spatial layout, forming the core area, specific area and multiple sales points.

vegetarian cakes are added to the dessert menu of vegetarian restaurant, and posters are posted in the restaurant environment. Through proper guidance, guests can taste the freshly baked vegetarian cakes for free at the first time. The main product is mung bean vegetarian cakes, which are fresh and crisp in taste.