Brand merchants can target the college entrance examination, this national topic set up interactive, online and offline can be combined. Online college entrance examination topic - mobilize star celebrities to talk about their own college entrance examination anecdotes, make related college entrance examination emoticons, mobilize all people to participate in the college entrance examination feeling and so on. Offline college entrance examination love - such as setting up college entrance examination escort shuttle bus, parents accompanying the examination love point set up, food brands can set up "hard college entrance examination set meal" and so on.

Before and after the college entrance examination time, brand business can also design H5 viral communication, soft text, focusing on the time can be before and after the college entrance examination, preparation, parents, candidates, friends and other perspectives, playing the sentiment card, the design of the relevant college entrance examination commemorative, etc., triggering the college entrance examination **** Ming. The following five strokes, can help the college entrance examination economic success gold.

The first move, for the candidates "cheer" series

This is the most unusual way to leverage, if the brand and agents creative insufficient or time can not catch up, you can use this "oil" hard to rub hot spots. There is no money to rely on creativity, not bad money can be sent directly to the product.

1, Tencent map

National college entrance examination students: today, you only need to go to the test, Figure Sir is responsible for escorting you! The day of the sprint, students, go for it!

2, Meizu college entrance examination 613 points to send cell phone hot big event marketing

In order to Meilan new release time June 13 as a creative point, the candidates score and Meizu new products to establish a direct correlation to the Sina education as the main communication position, to create the college entrance examination hot integrated marketing event.

With the simple and brutal 613 points of the college entrance examination to give away cell phones, directly hitting the pain point of the college entrance examination TA (no threshold, free cell phones will be given away if the examination score is 613 points, effective stimulation of interests), establishing a direct correlation between the candidates' scores and Meizu's new products, rapidly triggering the attention of the target TA, and triggering a strong word-of-mouth spreading effect.

The second move is to incite nostalgia among the melon eaters

Besides the candidates and their parents who are the hardest hit by the college entrance exams, the melon eaters are also the marketing targets of the brands and agents. The college entrance examination is a national pain, through nostalgia, memories of the way to create a hot topic, it is easy to trigger the school bully, the scum and other old drivers of the **** song.

Coca-Cola

Asking what the college entrance exam is, there are always countless moving. The annual emotional record blockbuster "our college entrance examination" sincere release, across half a century, there is always a place to retrieve your student days ~

The third move, the development of interactive games

There is interaction to have sales. Designing interactive topics or directly developing a small game to attract netizens to join is the ideal marketing approach.

For example, Tencent's college entrance examination wish red packet issued by WeChat and QQ, and the college entrance examination pass generator produced by Rabbit Show have successfully attracted the active participation of candidates and netizens. Another example is the 4 H5 hot games developed by Piggy CMS - "Sprinting for the Golden List", "Storm of the College Entrance Examination", "Final Review" and "Busy Candidates", which can be used in hot marketing activities during the college entrance examination, such as "Playing games to send college entrance examination gift packs", "Playing games to send travel tickets", "Playing games to send funds for higher education" and so on. Catering, shopping malls, finance, education and training industries can use these games to achieve online interaction, attraction, transformation of marketing purposes.

The fourth move, to help candidates and parents to solve the problem

The college entrance examination is a lot of functional drinks and food brands to help candidates state through the marketing of the golden opportunity to dig gold directly. As long as the opportunity to help their children even a little bit on the college entrance examination, parents will not let go. For example, Wanglaoji according to the summer marketing "table on fire" theme developed # senior party, table on fire # topic on-line, and quickly in the official microblogging released three groups of different styles of theme posters for the college entrance exams brand momentum to take precedence.

The fifth move: take advantage of the opportunity to do public welfare

If your product does not have a direct point of interest to the candidates, you can consider doing public welfare marketing. For example, Shenzhou car in Beijing, Guangzhou, Xiamen and other parts of the country to start the "Shenzhou car love to send exams" activities, 24 hours a day, free of charge to provide personal car pick-up service, to help the college entrance examination students to travel safely, and effectively realize the brand marketing. More than 5,000 Chain Store stores across the country temporarily acted as "rest stops for the college entrance examination" for parents of examinees to take a rest in the cool air, drink water, print and copy free of charge, surf the Internet free of charge, and open the restrooms free of charge.

There are more than a few businesses doing marketing for the college entrance exams, and I won't list them all. ...... Above the success of the momentum of the college entrance examination have a **** sex, creative form, but the tone of positive energy, can be inspirational can be blessed. The whole society is concerned about the college entrance examination this event, whether it is borrowing, or closely related, we all have the same hope, hope that the candidates can relax mentality, college entrance examination cheer!