1.

Mengniu Dairy Group was established in October, 1999, and its headquarters is located in Shengle Economic Park, Helinger County, Hohhot City, Inner Mongolia, with total assets of more than 6 billion yuan, 29,111 employees and dairy production capacity of more than 3.3 million tons per year.

2,

1) two highs-high goal: the leader of global dairy industry; High realm: Mengniu for a hundred years, strong milk to promote agriculture.

2) Top two-strong corporate culture innovation; The core competitiveness of enterprises is strong.

3) Three types-learning, respect and competition.

4) The quality of products is the quality of personality.

3.

1) The logo of Mengniu Group is the ideographic modeling of the enterprise name "Mengniu". With a thick and elegant horizontal pen, it symbolizes the vast and fertile land of Inner Mongolia, and its unique regional advantages show that the development conditions of the enterprise are perfect in time and place. The corner is as strong as a peak, which shows the tenacity and diligence of cattle and symbolizes the enterprise concept of positive, steady and enterprising. It also means that the products of the enterprise are halal food. The white and green composition of the whole logo highlights the theme of pursuing nature and staying away from pollution.

2) In the name of Mengniu, the enterprise regards the diligence, tenacity and dedication of the cow as a lofty enterprise spirit, arousing people's closeness and awe of the cow, and it is also a positive pursuit of truth, goodness and beauty, which symbolizes the prosperity of the spirit of the ox in the enterprise.

3) The product is named after Mengniu, which symbolizes the cow from Inner Mongolia prairie. She eats green grass and squeezes pure fresh milk, which makes a natural brand.

4.

1) Quality policy: nail is nail and meticulous; Riveting is riveting, one vote veto.

2) quality objective: the qualified rate of products is up to 111%.

3) The quality of products is the quality of personality.

4) without the quality of talents, there will be no quality of enterprises and no quality of products.

5) Shareholders seek return on investment, banks inject interest, partners make money, and employees participate in taxes on income, hometown and other taxes.

5,

is green, healthy and harmonious.

Mengniu first established a global model factory in China, promoted 21 large-scale demonstration pastures nationwide, and removed 5% of water from natural milk. Until this year, it developed the first OMP milk Telunsu in China, which "supplements and keeps calcium".

these actions are permeated with two distinct concepts: all competition starts from the design time, so that brands can touch consumers' souls.

There are also:

Virtue and talent, and exceptional reuse; Virtue without talent, practical training; Talent without virtue restricts employment; No virtue, no talent, no need!

Only change is the truth of the universe, so people should adapt to change and actively create opportunities to create their own life value in constant change.

Understand life and work as a process of learning, innovation and creating meaning.

Three atmospheres of Mengniu corporate culture:

1) Institutional atmosphere is the guarantee

2) Material atmosphere is the foundation

3) Emotional atmosphere is the core

I hope it is useful to you, Good luck!