In order to ensure the success of an activity, it is usually necessary to make a complete activity plan in advance, which refers to the planning documents made for an activity. How to write an activity plan can play its role better? The following is a model essay on the planning scheme of Mid-Autumn Festival activities in restaurants, which I have carefully compiled, hoping to help everyone. Planning scheme of Mid-Autumn Festival activities in restaurants 1

In combination with the actual situation of the restaurant and the traditional customs of the Mid-Autumn Festival, in order to better carry out the Mid-Autumn Festival promotion activities and achieve a double harvest of economic and social benefits of the Mid-Autumn Festival restaurant, the following planning scheme of the Mid-Autumn Festival promotion activities in restaurants is formulated.

1. Analysis of target market

The customers of this restaurant are mainly middle-and upper-class people and government officials, but many of them are mass consumers in the surrounding communities, which requires the restaurant to take into account the mass consumption needs of the people around the restaurant on the basis of improving its grade.

2. Pricing strategy

1. Meals can basically maintain the original pricing, but the prices of some meals related to Mid-Autumn Festival can be discounted (this method is recommended) or directly reduced.

2. For high-priced meals, it is suggested to combine reduction and reduction.

3. The price of Mid-Autumn Festival package (explained below) should not be too high, and the per capita consumption should be controlled at 51-81 yuan (excluding drinks).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the restaurant, reaching the lowest price around the Mid-Autumn Festival (but it should be set according to the restaurant's net profit).

Third, marketing strategy

1. Make a set meal specifically for Mid-Autumn Festival, which can be divided into three categories according to the actual situation, such as affordable, medium and high school, with meals for two and meals for three. The theme should reflect family reunion, and mooncakes can be given (the price does not need to be too high).

2. If a family member's birthday is August 15th, he can enjoy a dinner in a restaurant with a valid certificate (household registration book and ID card). 15 discount (according to the actual decision of the restaurant). It is recommended to recommend them the Mid-Autumn Festival package.

3. If the number of mobile phone and fixed telephone number ends with 815 (within Guangzhou area), you can enjoy 8 when having dinner in the restaurant with valid certificates (household registration book and ID card). 15% discount (according to the actual decision of the restaurant). It is recommended to recommend them the Mid-Autumn Festival package. It is best for the restaurant to contact these people directly.

4. As there is no accommodation service in this restaurant for the time being, we can join hands with other large hotels mainly focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For this part of customers, you can pick them up by car, and it is also recommended to recommend Mid-Autumn Festival packages to them.

5. Give some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the restaurant should be printed on them).

6. The activity will be held from August 11th to August 21th of the lunar calendar.

4. Promotion strategy

1. Place outdoor advertisements near the entrance of restaurants, railway stations and bus stations (outdoor advertisements are mainly in the form of spray painting and banners).

2. Combine TV, street banners and newspaper advertisements.

3. You can try the mobile phone short message advertisement, focusing on the old customers of the original restaurant. Pay attention to using appropriate language and mainly introduce the latest activities of the restaurant.

4. Make a pop-up box advertisement or a larger FLASH animation advertisement or a banner online. The processing of web animation and pictures must be consistent with the marketing content.

5. Flyer advertisements can also be used, but the quality of flyers must be high.

note: you can choose several kinds of the above advertisements at the same time, and the focus of promotion is in the urban area, and it can also be promoted to the surrounding counties and cities. The minimum audience of advertisements should be 1.5 million.

V. Other related strategies

1. Security guards must ensure the safety of restaurants.

2. Specify some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined later).

3. Put some high-grade and elegant music in the hall.

4, the restaurant kitchen needs to do a good job of logistics, in the case of ensuring the standard quality of dishes, the speed of food production and serving must be fast.

5. The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

VI. Effect Prediction

When the restaurant has effectively implemented the above promotional activities and provided thoughtful services to customers, the operating income of the restaurant is at least 1.5% of the usual operating income. More than five times.

VII. Other suggestions

1. The front desk of the restaurant communicates with the waiter in time and keeps the information of some key customers at any time.

2. With the consent of customers, input the customer's information into the database (the key is the customer's name and mobile phone number) to serve the future promotion (this content can be refined later).

3. Make the website of the restaurant as soon as possible. The website must be made by professionals. The domain name should be simple and easy to remember. The design of the webpage should reflect the characteristics of the restaurant, with warm colors as the main color. It is best to have a big FLASH animation on the homepage, as well as news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Restaurant Mid-Autumn Festival activity planning scheme 2

1. Activity purpose

To gather popularity and stimulate consumption through Mid-Autumn Festival promotion activities and advertising, in order to increase sales revenue and profit, on the other hand, to leave a good impression on consumers, strengthen the confidence of consumers and employees in Swan Lake restaurant, enhance brand awareness and reputation, and affect consumer brand loyalty.

second, the theme of the activity

"Mid-autumn night in the full moon, at this time in the horizon * * *", Swan Lake helps you to connect with your family

third, the activity time

x day in X month-X day in X month (the specific time is to be determined)

fourth, the activity content

1, and the on-site quiz activity

is specially designed. All riddles are not difficult, as long as the guesser can get a coupon of xx yuan.

during the activity, xx riddles can be displayed every day and xx riddles can be displayed during the Mid-Autumn Festival.

The riddle card is a small woodcut card, which is about the size of an amulet, simple in appearance and valuable for collection. On the one hand, it is the sign of Swan Lake Restaurant, and on the other hand, it is a riddle. If the guests guess correctly, they can take it down and send it to the prize-winning office, while the riddle card is wrapped in a red sachet and given to the guests. (Swan Lake logo is also printed outside the sachet)

2. Giant moon cake

Make a moon cake with a diameter of x meters, put it in the hall for publicity, and give it to all the guests at the scene on xx day.

prepare cameras and printers, and provide services if guests want to take photos with giant moon cakes or theme layout areas. Guests who spend more than xxx yuan take a group photo for free, and other guests charge X yuan each time.

contact the production of giant moon cakes in advance. If this restaurant can't produce them, you can contact other places as a promotional selling point.

giant moon cakes should have an auspicious name, and the specific name can be collected from the society and hyped by newspapers. The confirmed adopters can get a table of reunion dinner on August 15th provided by Swan Lake, which is worth xxx yuan.

After 7: 11 pm on August 15th, all guests who spend money in the restaurant can participate in the giant mooncake appreciation activities. The restaurant executives, employees and guests held a cake-cutting ceremony and delivered it to customers. Guests who cut cakes can also wait for an honor to personally deliver their own cut cakes to family and friends to express their deep affection.

3. Send Peace

Set up a Mid-Autumn Festival theme area in the dining hall, with the moon, rabbits, Chang 'e, WU GANG, osmanthus trees, etc. as the themes. The production materials are foam and other items, which are enclosed by the concierge bar and cannot be approached.

protective talisman is hung on the decorative osmanthus tree in the lobby, symbolizing peace, reunion and preciousness. Protective talisman is made of red silk and Xiao Mu brand, which are novel and have their own characteristics. All the guests who spend time in restaurants can choose a favorite protective talisman and give it to their family and friends, wishing them peace and happiness.

protective talisman gives one to each table, and if necessary, it can be sold for xx yuan.

4. Family Reunion Banquet

The chef will introduce a set menu of family reunion banquet on August 15th, ranging from RMB xxx to XXX (depending on the actual situation of the restaurant).

all guests who book a reunion banquet package of less than xxx yuan in the catering during the event will be given a free fruit bowl, free photos with the scenery in the restaurant and free solve riddles on the lanterns.

during the event, all guests who book a reunion banquet package of over xxx yuan in catering will be given a luxury fruit bowl and a Swan Lake moon cake gift box for free, and they will take photos with the set in the restaurant and get a free solve riddles on the lanterns.

during the event, all guests who book a reunion banquet package with a price of over xxx yuan in catering will be given a luxury fruit bowl and a luxury Swan Lake moon cake gift box, and will be given a photo with the set in the dining room for free, and a solve riddles on the lanterns will be given for free. They can write a blessing lantern in their own hands.

5. Couples' Banquet

The chef will introduce a set menu for couples' banquet on August 15th, ranging from xx yuan to ——xxx (depending on the actual situation of the restaurant).

guests who book a couple's banquet package will be given a free fruit bowl, free photos with the set in the restaurant and free solve riddles on the lanterns. Mid-Autumn Festival activities planning scheme of restaurant 3

1. Objective

To establish a corporate brand and achieve a double harvest of economic and social benefits.

second, the market target analysis

mainly for hotel enterprises and institutions and a small amount of private consumption, which requires hotels to take into account the source of private consumption in addition to improving their grades.

III. Pricing Strategy

The prices of rooms and food remain unchanged, but some activities that should be mainly considered can be expressed as discounts or gift bags during the holiday season.

Food sales should be rich, diverse and low in price, but net profit promotion activities should be considered, and high food prices should be reduced or sales methods should be suggested.

IV. Activities

1. Rooms

During the activities, standard rooms/single rooms should enjoy 321 yuan/day, including breakfast.

Room (set) where autumn wealth should be "reunited": 666 yuan/month/day, including breakfast, with a discount of 188 yuan for two people's happy paradise meals.

during the activity, it should be checked that guests in each room can get food vouchers, 51 yuan.

guests can check out late during the activity check-out until 2 pm.

if the guest's birthday is from August 5th, he/she can enjoy discounts, including breakfast, with valid certificates and rooms.

2. Mid-Autumn Festival promotion plan of food hotel-planning copy

Family fun should be a party meal: 388 yuan;

wealth should be set at 688 yuan. Reunion

If a family wants an individual's birthday to start on August 5th, with valid certificates, they can enjoy corresponding discount coupons for eating in restaurants, 6 (excluding special dishes).

suggestion: the restaurant will offer moon cakes with the characteristics of our hotel.

V. Advertising

VI. Event layout

The layout of the hotel does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival on National Day. The specific contents are as follows:

During the event, a banner should be hung at the entrance of the hotel, which reads: Good people, happy Mid-Autumn Festival;

There is one in the hotel lobby and one in the Chinese restaurant Bu Yi Labao.

There should be two big stars hanging on the door of China restaurant.

two octagonal lanterns on tablecloths in the hotel front desk and Chinese restaurant bar and one octagonal lantern on each tablecloth in the lobby bar

VII. Estimated activity cost

The total advertising cost should be 5,511 yuan.

The purchase of octagonal lanterns should be based on the model size proposal.

YiLaBao should be: 121 yuan

article 1: banner should be: 111 yuan.

expenses, except the promotion cost of lanterns, the total cost is 5721 yuan.