1, tap the resources of customers around you and realize the realization of some resources. Once you want to do a group purchase, don't set up a group purchase department first, but sort out the relationship from the address book and analyze it one by one. Just communicate with all the people who may have group buying needs by telephone, and let these relationships know what products you can sell to him first.

2. Visit key customers and personally develop key customers. Don't think that big orders will come just because the group buying department is established. In fact, most companies talk about big orders themselves, so around big customers, the boss should make a visit plan and develop it himself.

3. Join the circle to become a member and hold circle activities. The circle that employees join is naturally different from the boss's circle, so the boss should take the initiative to do group buying, take the initiative to join some associations and clubs, participate in some training and study, then join the circle, and then actively organize circle gatherings to become influential people, laying a good foundation for a group of group buying.

We should also pay attention to group buying. Some group buying customers only stare at group buying activities, don't consume other goods when they arrive at the store, or even don't come after the event. This way, the physical store not only fails to realize the activity expectations, but also lowers the gross profit, and the customer unit price and repurchase are even more out of the question. It can be seen that the design of group buying activities must have a reason to consume other goods.

For some package group buying activities, try not to cover the core main commodities, such as hot pot package, which contains vegetables, cold dishes and alcohol, and even drinks and ice cream.