Many places to allow outside the pendulum to boost the catering industry
Many places to allow outside the pendulum to boost the catering industry, the epidemic at present, catering people are struggling, and outside the pendulum has always been the restaurant to increase revenue favorable "magic weapon", when outside the pendulum of the "pyrotechnic gas" gradually Return, the catering industry is also about to usher in a wave of good, many places allow outside the pendulum to boost the catering industry.
Multiple places allowed to swing out to boost the catering industry1
Since April, many places across the country have introduced policies that allow businesses to swing out.
Now, Zhengzhou's spring has come to an end, and in ten days will enter the summer. With the advent of the hot weather, the night economy has come to the peak season of consumption.
The reporter recently visited to understand that the Zhengzhou catering industry practitioners look forward to the relevant departments to introduce policies that allow businesses to swing outside.
Many governments have relaxed their policies to support the recovery of the restaurant
The people's smoke and fire, the most caressing the hearts of mortals. As the temperature rises, it is the peak season for catering consumption.
The reporter found that since April, many cities across the country have introduced policies that allow businesses to swing out to help operators out of the woods.
On April 11, the Chengdu Municipal Government issued "to support the healthy development of market players to promote stable economic growth policy measures". The "measures" pointed out that, under the premise of accurate epidemic prevention and control, street stores are allowed to carry out outside business activities and various promotional activities in designated areas and during holidays, without affecting the daily lives of residents and traffic safety.
It's no coincidence that Nanjing has also introduced a policy to allow businesses to set up outside, and on April 7, the Nanjing Municipal Bureau of Commerce and the Nanjing Municipal Bureau of Finance issued the "Nanjing Municipal Ten Measures on Supporting the Relief of Difficulties and Stable Development of the Wholesale, Retail, Residential, and Food Service Industries".
The "measures" proposed to implement inclusive and prudent supervision - timely encouragement in line with the epidemic prevention requirements, does not affect the traffic under the premise of allowing in the conditions of the neighborhood, open space, and along the street retail, catering stores to carry out outside the pendulum position operation.
In fact, in 2020, when the epidemic first broke out, many governments had introduced measures to allow businesses to operate out of their stalls. At that time, Premier Li Keqiang had said, "The economy of ground stalls and small stores is an important source of jobs, the fireworks of the earth, and, like the 'high and mighty', the vitality of China."
Subsequently, several cities across the country set off a boom in the floor stall economy, as did Zhengzhou.
June 2, 2020, Zhengzhou Municipal Party Committee General Office, the Municipal Government General Office jointly issued "on the implementation of the people-centered development of ideas to further do a good job for the people's welfare work," which mentioned: around the convenience of the people, the people, the people, and the goal of the people, and actively build a "fifteen-minute" convenient consumption circle. Counties (cities, districts), development zones should be clear planning points, the implementation of management measures, make full use of squares, parks and other public **** place and idle land, in accordance with the fixed time, fixed location, fixed industry, fixed costs, fixed management principles, the establishment of the market and characteristics of the flea market.
However, after that, although the work does not set the time limit for the implementation of the relevant policies and measures, but because of "occupying the road", "illegal construction" and other issues, the stalls economy has also become the city management "focus on" target. The city management has also become a "key target" for supervision. In addition to the cause of the epidemic, the merchants outside the swing also gradually away from the people.
Zhengzhou catering people call on the relevant departments to allow small stores outside
2021, with the 7 rainstorms in Zhengzhou, as well as several epidemics in turn, Zhengzhou catering industry is facing a lot of operating pressure.
Liu Bin, secretary general of the Zhengzhou Catering and Hotel Association, told reporters that, according to incomplete statistics, the number of food and beverage enterprises in the region of Zhengzhou City in 2021, the number of transfer or subletting enterprises amounted to more than 16,000, which is the most serious decline in the number of stores in the past two decades.
"Many restaurants turnover decline are more than 50%, many big brands of food and beverage cash flow can only be maintained for two or three months." Liu Bin said.
Against this backdrop, many restaurant practitioners are supportive of the external pendulum.
"People like to sit outside." Zhang Lin, founder of Zhang Lao Chikou Chowder, said, "Outside posing is a good thing, as long as it can raise performance and customer flow, I think it should be encouraged."
Wu Shaohui, founder of Hibiscus Lane, believes that allowing outside posing will be good news for restaurants that are suitable for outside posing, such as barbecue and crawfish. "I think the current situation, those that are suitable for outside posing should not be controlled, because business is already difficult. From the policy side, just don't go back to mandatory stopping. But the current predicament can not be solved by opening up the outside pendulum alone, the main thing is still the problem of rent and consumption sluggishness."
Huazhong Road, Kaifeng dunking soup dumplings old store owner said, once the day is hot customers like to sit outside, there is a sense of atmosphere. Allowing outside poses can increase restaurant revenue to a certain extent and can help.
"Dining out is actually a very normal phenomenon, there should be. A city should have fireworks, dining out is the best embodiment of fireworks, urban vitality, and can meet the needs of consumers, why not let it exist?" A senior restaurant observer said.
"Secondly, some of the relief policies introduced by the government are actually difficult to really help restaurant operators. For example, rent relief, many of which are aimed at businesses that lease state-owned assets, but in reality only a very small number of restaurant operators lease state-owned assets.
Another example is loan support, which is difficult for businesses to operate without income. The company's business is not just about the money, it's about the money. Not only can't solve the problem, but also owes the bank a debt. But allow the pendulum is to be able to really help the business, the restaurant can be outside the pendulum to increase turnover, gather popularity. Turnover up, naturally out of the woods."
Increase the smoke and fire, boost consumer confidence ...... outside the swing benefits know how much
All along, restaurant businessmen have been very focused on the outside.
Umbrellas, green plants, rattan chairs, these elements in the enhancement of the dining atmosphere, enhance the reputation of the restaurant at the same time, but also for the restaurant to bring a lot of traffic.
If you look closely, you will find that once summer, wherever it can be placed outside, businesses will try to do everything to create their own brand style of open-air business area.
Or casual, or elegant, or cool open-air swing, not only increase the restaurant business area, but also to a certain extent increase the interaction between the brand and consumers, shaping their own brand image, which can be said to be a multi-purpose.
First is the restaurant profitability. Miao Guojun, founder of Sweet Potato Soft, believes that "dining time is fixed, but the business area of the restaurant is limited. Summer is coming, consumers are also willing to sit outside to eat. Restaurants that allow outside setups . Words, you can receive more guests, profitability can be improved, it can help the restaurant out of the dilemma."
Second, allowing outside poses can enhance the dining experience. "You're looking at the view from the bridge, and the people looking at the view are looking at you." Another advantage of out-swinging venues is the increased atmosphere of interaction between brands and consumers. Pendulum will merchant venue brand atmosphere from the internal expansion to the external, through the pendulum area of the consumer groups to fully show. Dining and chatting consumers unknowingly become one of the landscape, potentially attracting other flow of customers, become the spokesman for its brand products.
Third, is to boost consumer confidence. "Zhengzhou is now morning and evening peaks are not traffic jams, the epidemic so that people can no longer go out and consume with confidence. Open the outer pendulum has another important role, is to boost consumer confidence. Lively night market, bright outside the swing area, the flow of people coming and going can actually be more people feel safe, so that consumers can rest assured that consumption, but also to the outside world to send a positive signal." The above dining observer said.
Many places allow outside the swing to boost the catering industry2
Recently, the Chengdu municipal government issued a notice: allowing street stores to carry out outside the swing operation and all kinds of promotional activities under conditions.
Once the news came out, many caterers clapped their hands:
"Outside the pendulum is the restaurant's life-saving straw, for the government has the temperature of the city management way to praise!"
The current epidemic, catering people are struggling, and the pendulum has always been a restaurant to increase revenue from the favorable "magic weapon", especially now that the summer is approaching, customers prefer to dine outdoors.
When the outside of the "fireworks" gradually return, the restaurant industry is about to usher in a wave of good, I hope that other cities have the conditions to follow!
Many governments have introduced policies to allow the restaurant to swing Outside the pendulum of business or will help catering enterprises effectively "back to blood"! Once, the pendulum is a beautiful scenery of the restaurant stores, but also because of the "roadside operation" "illegal construction" and other issues, has become the city management "focus on the fight! "Object. In addition to the epidemic reasons, outside the business once far away from us. Now, with the gradual liberalization of the policy, outside the pendulum is expected to return to the city earth, by the epidemic precision hit the catering people, or will usher in a new hope. 1, outside not only can increase revenue, or live "sign" Now many restaurant stores, whether it is a coffee shop, restaurant, or snack bar, the field of business area is not big. Outside the restaurant set up a few tables, not only to increase revenue, or vivid "sign", increase the interaction with customers, to provide customers with a free, relaxed, leisure experience. For example, almost every city has a "late-night street", where restaurants have non-structuralized outside stalls. In the aftermath of the epidemic, many of these restaurants were able to recover quickly by taking advantage of the street. Because the people who come to a street of late-night snacks for food, most of them are rushing to the outside of the dining space, if you can not be outside, the late-night snack stalls will not have the atmosphere, and as the weather is getting hotter and hotter, the outside of the location is more popular. "Set up a few tables although more earn not much money, but the advantage is pulling eyeballs, like an advertisement, tell customers can rest assured to come." A snack bar owner said. 2, the pendulum to bring back the city's "fireworks", to the epidemic in the catering industry confidence Epidemic under the catering business are living a very difficult life, many are in the center of the epidemic vortex of catering stores, dine-in disastrous, can only rely on the takeaway barely support. The upcoming summer is a good time to operate outside the pendulum, this time the policy relaxation, can undoubtedly boost the confidence of catering enterprises. Imagine, Friday night, three or five friends meet, we drink beer on the street and sing songs, rowing jackets, laughing. Such a scene full of fireworks, put in which store, will make people feel that the food can be expected, must be tasted. With the popularity, catering people can see business "back to blood" hope. In recent years, around the creation of civilized cities, health cities in the process, "stall economy" gradually faded from our vision. The city is clean, the vendors are no more, the city fireworks also faded ...... And as early as 2016, Premier Li Keqiang emphasized in the State Council executive meeting, we must respect the interests of small traders and hawkers, who are also part of the city's vitality. "Some cities have biased concepts of planning and management, and are obsessed with pursuing a 'tidy environment' at the expense of many small stores. Such a city is actually a 'dead city' with no vitality!" In January of this year, Guangzhou City has introduced the "Guangzhou City to promote the development of the accommodation and catering industry, a number of measures", clear support for enterprises to apply for outside the pendulum operation. Now Chengdu, Nanjing also joined this camp, in the future, I believe there are more and more cities will restore the fireworks. Many places allow outside the pendulum to boost the catering industry3 The heat wave of early summer is gradually coming, part of the epidemic prevention and control of the stabilization of the region has begun to activate the food and beverage consumption to think of ways. On the morning of April 11, the press office of the Chengdu Municipal Government held a press conference on "Policies and Measures to Support the Healthy Development of Market Entities and Promote Stable Economic Growth," to introduce the latest municipal government "policies and measures to support the healthy development of market entities and promote stable economic growth. In addition to tax cuts and fee reductions and other preferential policies, the Chengdu Municipal Bureau of Commerce also proposed to encourage commercial retail and catering enterprises to accelerate the transformation and upgrading of innovative "online" "offline" combination of the new business model, in the precision of the epidemic prevention and control of the premise, allow Street stores in the designated area and during holidays, without affecting the daily lives of residents and traffic safety, to carry out outside business activities and various promotional activities. Increasing the number of outlets is not just a matter of adding a few more seats to the table. From the bowl of chicken, red oil copy hand, fat intestines noodles in the streets of the city, to the Bistro, western food, and bar along Taikoo Li, all need to rely on the crowded, bustling and tight scene to inject the soul of the food. The personality and temperament of the restaurant itself is also revealed in the outward swing. The barbecue stalls are made up of beer, spices, plastic stools, spicy hot pot outside the pendulum like bamboo and wood short tables and stools, only the local people unspoken fly museums, the pendulum is usually covered with a green awning, and electric motorcycle harmony **** place. For people who have repeatedly fought the epidemic, the fireworks are the attraction. This also releases a signal that the epidemic is stabilizing, and consumption recovery is expected. In fact, in 2020, Chengdu was also the first region to study the liberalization of policies such as dining out. In March 2020, Chengdu began to pilot the "Chengdu City urban management five allowed to adhere to a unified epidemic prevention and control to help economic development measures", according to the Sichuan Provincial People's Government network information, as of May 8, 2020, Chengdu citywide set up a temporary roadside stalls, stalls, area 1595, allowing temporary over-the-door business points 18,260, large supermarkets occupying the roadside promotional points 88, allowing the mobile 16,384 points of operation of vendors, an increase of 5034 points of temporary placement of Internet rental bicycles, an increase of 80,000 jobs. Nanjing has recently introduced similar relief measures. On April 7, the Nanjing Municipal Bureau of Commerce and the Nanjing Municipal Bureau of Finance issued the "Nanjing Municipal Ten Measures on Supporting the Relief and Stabilization of the Wholesale, Retail, Residential and Catering Service Industries", which provides full support for the relevant industries to boost their confidence and resume their development through the issuance of subsidies for the resumption of the market and the resumption of their operations, the support of small and medium-sized micro-merchants, and the rewarding of the preservation of the supply of daily necessities. The measure also mentions that inclusive and prudent regulation will be implemented - encouraging, at an appropriate time, the operation of out-of-place stalls in conditional neighborhoods, open spaces, and retail and catering stores along the streets, on the premise of complying with the requirements of epidemic prevention and not affecting the traffic. Shenzhen, on the other hand, proposed to cultivate net red neighborhoods, stores. March 24, the Shenzhen Municipal Government issued "Shenzhen on the response to the new Crown pneumonia epidemic to further help the main body of the market to alleviate the difficulties of a number of measures" (hereinafter referred to as "measures"). In the catering industry relief support measures, the Shenzhen Municipal Government put forward to reduce the platform economic participants operating costs, support the Internet platform enterprises to carry out small and medium-sized micro-merchants to help action, the operating difficulties of the catering merchants to implement preferential support policies; encourage the Internet platform enterprises to carry out digital operation services for the merchants at no cost, and gradually increase the level of merchants online business. The Shenzhen Municipal Government also proposed to support enterprises to do characteristics of the scale, vigorously promote self-pickup, takeaway, contactless distribution, and encourage the development of new scenes of food and beverage, new forms, and strive to create a number of characteristics of the food and beverage neighborhood, and to cultivate a number of net red neighborhoods and stores. Chongqing to promote consumer choice to encourage the development of "her economy". March 1, "Chongqing Municipality to implement" on the promotion of the service sector in the field of difficult industries to resume the development of a number of policies ", which refers to create a number of Chongqing characteristics of the" she label "consumer brands, consumer scenes, and increase the promotion of women's consumption support. Support for trade unions at all levels and in all sectors, associations, businesses, etc., to take a variety of forms to issue shopping, beauty, food and beverage, culture and tourism, sports, film and television exhibitions and other women-specific consumption vouchers. Encourage the relevant production and management and business circulation enterprises to increase the preferential promotion of women's fashion consumer goods to further stimulate the female consumption market. The recurrence of the epidemic has profoundly affected the catering industry. Data from Enterprise Search shows that in 2021, the number of restaurant-related enterprises revoked and canceled nationwide amounted to 885,000, and from January 1 to March 1, 2022, the number of restaurant-related enterprises revoked and canceled amounted to 85,800. Recently released financial data of listed catering enterprises also show that the profit of some large chain restaurant brands has declined significantly. For example, Haidilao released 2021 full-year results, revenue of 41.112 billion yuan, a net loss of 4.163 billion yuan, becoming the first annual loss since the enterprise disclosed financial data. And governments around the world are constantly trying to find ways to help the restaurant industry weather the storm. On February 18, this year, the National Development and Reform Commission and other 14 departments jointly issued "on the promotion of the service sector in the field of difficult industries to resume the development of a number of policies". March 28, for the catering industry in general highlighted the problem of "rent is too heavy", the General Office of the State-owned Assets Supervision and Administration Commission issued the "on the service industry in 2022 to do a good job of the micro-enterprise and individual business households rent reduction". The company's main goal is to provide the best possible service to its customers," he said. Suzhou has issued "46" measures, Hangzhou has issued "40" measures, Hubei has issued "45" measures, Guangdong has issued "47" measures, and China has issued "40" measures. "The "47" measures, Hunan put forward "36" measures ...... under the guidance of the national policy, the local localization of the local version of the The "relief policy" to effectively help the service industry to restore the development of the difficult industry, to tide over the difficulties.