Takeaway is a special product, it has to ensure that the transportation, after opening the sense of inspection to be very good, so each catering company will have to take out some of the products from the menu to do exclusive takeaway. We emphasize that the product suitable for takeaway is its temperature insulation after opening, shape control, including the sense of experience and taste, there is no big change, this product is suitable for takeaway. It is very suitable to do takeaway with set meal, set meal is easy for consumers to order, because in this kind of fast delivery consumer behavior, set meal is the easiest to meet the needs of customers.
Strategy
Takeaway in the online before, we have to do a good job of full design, to do a good job in the Meituan, Hungry Mou and other takeaway platforms takeaway product image design, can have their own characteristics, quickly seize the consumer's vision, customers in the selection of the restaurant to be able to see your product, be attracted by your product images to stimulate the transaction, which is what we call the value of the face to do the ultimate, to do the best, to do the best. Carefully go to build the product, beyond the competition.
At the same time, after the takeaway is on line, we have to keep an eye on the change of data in a week to analyze the consumer behavior of takeaway consumers, whether they are attracted to it or not, whether they need to go to adjust the price, the package category. We can make corresponding strategic adjustments according to the changes in data, because the first one or two periods is a break-in period, consumers are able to accept your adjustments, through continuous adjustment, optimization to reach the maximum.
The packaging of the takeaway
From the distribution of the packaging to the related unpacking and use should be very clean, neat, non-sticky and the packaging should highlight the corporate brand, selling points and details. For example, we can see some takeaway in the packaging, to give the customer and a piece of paper, so that the dish juice will not splash on the body, these details need to be designed, the packaging needs to be considered to the extreme, so that the customer to have this desire to buy again.
Price
Price is also something that needs to be taken care of. We have to analyze the pricing to the local market, the takeaway can accept the price, the interval is how much, the best need to design the popular price, because the gross margin of our products, specifications, portion sizes can be based on this price and then design. We can not expect to say that the price is much higher than the usual consumption, and through the brand, quality to attract customers, this is not going to start the volume. If good brands return to a good price range is easier to capture customers, this is the real strategy.
Data analysis. We can see that takeaway it is regular, group attributes, in the southeast corner of your store this click rate is the highest, or in the southwest corner of the click rate is the highest, this can be analyzed through the takeaway platform background data pumped out.
Lastly, I would like to remind in the process of doing takeout, to play a good relationship with the flag bearer of the United States and hungry, in so many brands, categories need to be sent in the process of playing a good relationship with the feelings, he will be sent in the process of us have a guarantee. In addition to the management of products, management services, management of value-added but also to manage the team more to manage the partnership, so the partners to communicate well, so that everyone is happy to do things together, is the real management.
A store to do takeaway there is a huge market, different levels of stores to do out of the effect is completely different, we have to do professional, have the effect of reaching our goals, systematically to promote.
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