Current location - Recipe Complete Network - Catering industry - Baidu Takeaway, Meituan, Hungry, Big Three O2O Inventory
Baidu Takeaway, Meituan, Hungry, Big Three O2O Inventory

Nowadays, the pattern of take-out has been formed. Baidu take-out, Baidu take-out, Hungry and Meituan take-out are chasing each other at several basic levels, and homogenization competition is hard to avoid. However, under similar development paths, they have their own strengths and weaknesses. Next, Zhuopu Xiaobian will simply take stock of the distribution of the strengths of the three O2O take-out giants.

first, the distribution of speed and strength. Speed is the core of take-away food delivery. Hungry last April, the Hummingbird delivery system was launched last April. In fact, it can be regarded as an agent and crowdsourcing logistics management system to help delivery staff automatically obtain task orders. Hungry, CEO Zhang Xuhao was the first to introduce third-party Zhongbao delivery to the platform, and was also the first take-away giant to put time first. Baidu take-out relies on the big tree of Baidu. In addition to self-built logistics distribution group, it also cooperates with Baidu map and cloud technology to do Internet take-out. At present, Baidu LBS positioning technology is the most accurate in the market, and Baidu Knight relies on this technology to complete daily delivery, which has advantages in order volume and speed.

the second and most important point is the power distribution of food safety index. As the saying goes, food is the first priority for the people, and safety is the first priority. At this point, the biggest stumbling is that they are hungry. However, after 315 this year, when they were hungry, they announced that they would carry out the live broadcast project of "Bright Kitchen". The three founders who were hungry also entered the YY live broadcast room to interact with netizens, which was very eye-catching. In addition, Meituan Takeaway also announced its cooperation with Tencent in late March, and began to broadcast the take-away kitchen live, but it was not eye-catching. The number of brand merchants gathered by Baidu takeaway is relatively high, so it is better to control the food quality.

finally, the power distribution of payment methods. It must be said that the three giants have the least right to speak in this piece, but Meituan took the lead in setting up Meituan payment, and Meituan takeaway first applied its own payment system. Baidu take-out also has its own payment tool, Baidu wallet. At present, it is only hungry and there is no trend.

Having said that, everything is still about quality, and the three giants still need to work hard to promote the upgrade of the whole take-away O2O consumption.