Opening a breakfast shop is a hard job. Office workers go to work at 8 o'clock. In order to provide breakfast on time and operate normally, the staff of the breakfast shop may start preparing at 3 o'clock in the morning. Of course, to run a breakfast shop well, it is not enough to have the determination and perseverance to get up early and get greedy for the dark, but also to learn certain business strategies.

Opening a breakfast shop is a hard job. Office workers go to work at 8 o'clock. In order to provide breakfast on time and operate normally, the staff of the breakfast shop may start preparing at 3 o'clock in the morning. Of course, to run a breakfast shop well, it is not enough to have the determination and perseverance to get up early and get greedy for the dark, but also to learn certain business strategies.

First, we must have a correct business philosophy

The surface of the prosperity of the catering industry is a turbulent wave of competition. As a member of the catering industry, breakfast can't escape this competition law, and the winners are always few. There are many factors that lead to its dim business or prosperous business, including restaurant location, product taste, product characteristics, product price, customer positioning, service etiquette and other specific reasons. Therefore, if you want to open a breakfast shop, please ask yourself first: What is my business philosophy?

2. How to choose the location of the breakfast shop

1. Traffic points

Morning is the busiest time. All traffic points such as bus stations, MRT stations and railway stations are areas where people gather in the morning. If breakfast shops can be set up in these areas, and the craftsmanship can stand the test, business will certainly not be bad.

It would be better if your store happens to be near the station. When people are waiting for the bus, they may buy breakfast in your store nearby. Or buy it near the bus stop after getting off the bus. In any case, the breakfast shop set up at the station is believed to be better than other businesses.

2. Community residence

Not every store can be located in a residential area, but a breakfast shop is very suitable. In the early morning, students will walk to the school near their home to study. If they don't have breakfast at home, of course, they will also have breakfast at the breakfast shop near their home. After the crowd of students passes, it will be the time for office workers to go to work. Then, it will be the time for mothers to prepare to go out to buy food.

In residential areas, most of them are neighbors of the same community, and they can not only know the guests, but also establish good feelings with them. Therefore, it is easy to have familiar guests when opening a breakfast shop in residential areas, so that a regular source of customers can be easily established.

3. Geographical location of the market

Markets are also an aspect in which many people choose to open breakfast shops, because eating breakfast, like buying vegetables, is only done in the morning. Many housewives are used to eating something near the vegetable market or taking breakfast home for their families after buying vegetables.

4. The periphery of cultural and educational hospitals

Modern people are busy and often have no time to prepare breakfast. Students who rush to class in the morning will definitely spend money near the school if they don't solve breakfast in their own community. Many shops or food stalls open near the school, so business is very good. However, the rent of shops outside the school is quite high now, and the business will be greatly affected when it comes to winter and summer vacations. Instead of renting a storefront for business, it is better to operate in the form of a booth, and when it comes to holidays, it can be transferred to other places for business.

third, goods procurement, cost control. Procurement is the step of breakfast management. Without procurement, there will be no ingredients, no tools, let alone selling nutritious breakfast. The procurement of breakfast shops can be divided into two parts: urgent and slow, and the procurement work is also an important link related to the cost control of breakfast shops. Let's take a look at the specific work of the procurement staff in different forms of procurement. Timely purchase (spare items should be properly purchased in advance to ensure the stock of the warehouse, bean products and fresh seafood under the condition of preventing excessive backlog or out of stock, and must be purchased in the morning. Due to the timeliness, it is necessary to purchase at regular intervals to ensure the freshness of raw materials). Temporary restocking (when the store needs temporary restocking, the purchasing staff should put aside their normal work and try their best to do it well? Remedy? Work). Purchase goods by telephone (in order to reduce the pressure of purchasing personnel to go to the market or store in person on weekdays, except for some goods, they can be ordered and delivered by telephone) (in order to reduce intermediate links and reduce costs, there are more opportunities to purchase goods in the wholesale market)

Fourth, store decoration design, breakfast shop decoration should reflect their own distinctive personality and characteristics, especially brand breakfast, and should respect cultural heritage.

second, when decorating a breakfast shop, the interface treatment should embody the principle of practicality and cleanliness, and the interface materials such as the floor, sides and ceiling must be suitable. Generally, the floor should be made of materials with smooth surface and easy cleaning, such as marble and floor tiles.

thirdly, the choice of dining table and tableware in the decoration of breakfast shop should be based on the overall style and spatial layout of the restaurant.

fourthly, modern people have higher and higher requirements for health and environmental protection, and the overall renovation of breakfast shops should also attach importance to green environmental protection. If the main colors can take fresh and eye-catching green as the theme, it will give people a refreshing feeling.

v. product trial

what kind of mistakes do we often make when we run breakfast shops? Have you noticed? Influenced by the traditional customs in China, many breakfast shops have arranged the opening date since they rented the stores? Even regardless of the quality of its products. How does it taste? What is the technical proficiency? Is there enough manpower? Once decorated, in order not to waste the rent, it will be grandly opened without stopping! Of course, some breakfast shops will try to open, but when they try to open, they will also sell all kinds of products and provide all kinds of services to customers, which is no different from what they have already opened?

according to a brand survey, among its more than 1,111 franchise stores, many of them are doing extremely prosperous business, and customers are rushing to grab products when they open, and are willing to wait in line for more than half? These shopkeepers did one thing without exception: they tried a lot of breakfast products before opening! Just like studying the atomic bomb, the products that are about to open for sale have been tested many times, and the products made in each trial are provided to neighbors or relatives and friends around the breakfast shop for free to taste, and then their opinions are sought to see what needs to be adjusted. Is it too salty? Is it too sweet? Will it be too greasy? ? Then adjust and improve the collected opinions until they are satisfied.

therefore, the trial production of products can avoid many mistakes in work, have very good quality and taste at the beginning of business, and conquer people's hearts as soon as they are introduced to the market.

6. trial operation when we operated the breakfast shop, did we carry out the trial operation? After many breakfast shops are renovated, they will open on a good day, omitting the trial operation.

trial operation, literally, means trial operation and test operation. The trial operation is to tell consumers that our products are in the testing stage, which may be very suitable for everyone's taste, or we may make readjustments, or the price may change to some extent, or the price will be the same after the operation? In short, the trial operation has given consumers a lot of imaginable space.

how about a trial operation? Is it necessary to implement it? The answer is yes. Because the product is suitable for the market? Is it suitable for consumers? Is the taste better than that of peers? Or popular? Is the price acceptable to everyone? Is it too high or too low? These series of factors are only clear after testing for a period of time.

at the same time, the trial operation also means that it can be officially opened, which means that the breakfast shop has the opportunity to hold two publicity activities, one for trial operation and the other for official operation. Seized the opportunity of these two publicity, virtually enhanced the publicity of their own brands.

on the contrary, if there is no trial operation, it will be opened on an alternative date. On the one hand, the product may meet the market demand, the quality and taste of the product are very suitable for consumers, and the service and price are acceptable to everyone. Of course, it is not a big problem to start business like this, and the business can be prosperous; On the other hand, if the product is not suitable for the market demand, if the taste is not suitable for consumers, and if the price is not easily accepted by everyone, it will be difficult to have room to turn over, because private adjustment after opening will always give customers a feeling that they are forced to adjust because of poor business.

VII. How to operate and make the store fire up

Tips: Open a newspaper reading column to attract young people

At the beginning of the opening of Zaodian Store, what are the promotion measures? New? In words. In view of the fact that most customers are office workers, a newspaper reading column can be set up in the breakfast shop, and the newspapers in the newspaper reading column are changed every morning when the door is opened, including current affairs, sports, stock market, anecdotes and so on. In this way, the breakfast shop attracts a large number of young people who are used to breakfast outside.

This promotion measure of Zaodian Store proved to be very successful in later business practice. It not only brought a considerable customer base to Zaodian Store, but also successfully realized the customer diversion of Zaodian Store in the same location. Going to the breakfast shop is not just about filling your stomach. Most office workers want to take this opportunity to understand the current social situation. Some customers come to the breakfast shop early in order to read the newspaper of the day as soon as possible, and eating breakfast has become an affiliated consumption behavior.

the second measure: shorten the time to attract office workers

with a considerable amount of marketing, we can start to cultivate a long-term and stable customer base. Through comparative analysis, we can find that:

(1) Breakfast shop is a small business, every? Minute, every? It is impossible to get rid of the dime, so we have to spend time and energy to raise a considerable amount of spare change every day, but customers find it difficult to keep the changed change.

(2) The operating procedures of the breakfast shop require customers to pay first, and then buy tickets (or even wait for processing now) for dinner. Even if the whole process can be effectively connected, it will take about ten minutes, and many customers have no time to wait for this breakfast. What they need is to eat or take it and leave.

(3) After a period of time, most of the customers in the early shop are regular customers, and there are not many other types of customers. To this end, we can simplify the dining procedure and launch it? Sign for dinner? That is, for the old customers who come to eat, they can eat first, and then sign a registration book and indicate the number of dining varieties, thus reducing the links of ticket purchase and change and shortening the dining time. This way is only suitable for familiar guests and old customers.

For new customers, we can try Alipay or WeChat payment, which reduces the change time and greatly shortens the waiting time of customers. At the same time, we can also launch preferential activities to place orders in advance, and encourage them to be placed in advance. The next morning, we can prepare and pack them first, and customers can just pick them up when they come, so that the efficiency will be improved.

the third measure: additional services to attract children

with a relatively stable long-term customer base, we can expand the business scale of the breakfast shop, investigate the customer level and service methods, and launch a new measure of combined service.

1. We can divide customers into elderly customers, young and middle-aged customers and children customers according to their age. The existing customer base is mainly young and middle-aged, while most of the elderly customers have no habit of having breakfast outside. To this end, we can focus on expanding the customer base on children.

2. After carrying out the strict family planning policy, children are paid much attention to in society, and their dietary choices are very harsh. In order to be actively classified into the customer group of breakfast shops, it is necessary to increase the variety of breakfast. To this end, the breakfast shop has introduced many special varieties of pasta, such as bean sprouts and fish balls noodles, pork liver noodles with minced green onion, and mushroom bean flower noodles, which are mainly green and natural, emphasizing rich nutrition and smooth taste, and are especially suitable for the healthy growth of children.

3. While building a customer base for children, it is necessary to go to school and kindergarten. According to the actual situation of the road, the breakfast shop took the initiative to let an employee, wearing work clothes printed with brand logo, take care of the children crossing the road every morning and afternoon during the peak school hours, which won the recognition of many parents for such a public welfare activity and invisibly enhanced the credibility and brand connotation of our breakfast shop.

4. This kind of service, which is not only attached to the parents who eat in the breakfast shop, but also attached to the children, has established the image of the multi-faceted service of the breakfast temple and directly or indirectly attracted many levels of regular customers. After the above measures for more than a year, the performance of our breakfast shop should still be very good. At the same time, we have established a good public image. At that time, we can further publicize the brand concept, establish our own brand awareness, and finally move towards it.

There are many well-known brands of breakfast shops in China. In fact, no matter what management skills are used, the taste is the most fundamental, with quality and conscience, and there are no worries about customers.