Winter is here, people's appetites are more vigorous, it is reasonable to say that the restaurant business should be ushered in the peak season, but some restaurant business in winter is not as good as in summer, why? Why? Is it because the catering category did not choose well? In fact, the winter people need more food comfort, like ice cream such as cold food in winter is also very popular, because there is like to eat the existence of consumer groups, there is a market demand, so the business can do up.
Business is not good naturally there are reasons, those winter business is not good restaurant is where the problem?
First is the product. To the winter restaurant should be timely replacement of the winter menu, adjust the product structure or the introduction of winter season when the new products, such practices are actually for the sake of the competitiveness of the restaurant. When winter comes, people are surrounded by cold, of course, they want to eat a little warm and hot food, such as hot soup, fried rice and other food that tastes warm. If you launch these products in winter and start publicizing them in advance before it's not as good as winter, so that both old and new customers will want to walk into the store to taste them when they see them.
Second is the environment. Winter people are afraid of the cold, more reluctant to go to a cold-looking restaurant consumption, because that dining experience is very bad. So in the winter do not think about saving electricity costs, you should light up the lights, the indoor temperature up, to create a good dining environment for consumers, hot and warm and warm restaurant is more people are willing to go to consume is not it?
Lastly, publicity and marketing. Now open restaurant if you do not know how to do marketing to attract traffic, business will easily be other restaurants to steal, now the restaurant competition is so fierce, if others are trying to publicize their own, you do not do anything, that business is certainly not as good as others. Although it is important for a restaurant for the old customers, but diversion is also very important, which is related to the long-term development of a restaurant.