first, the consumption psychology of pricing according to quality

When purchasing catering food, catering consumers often can't distinguish the raw materials and quality of catering products by their own feelings about the menu, and they can only know the raw materials and taste of the products after consumption. Therefore, for a long time, it has formed the psychology of "one point at a price, one point at a goods" and "high quality at a price". They regard the price of catering products as an indicator to distinguish the quality of catering products and estimate the value of catering products.

For example, Guangzhou Haixin Restaurant has a special dish called "Taste Salted Chicken", and Qingyuan Zoudi Chicken is selected, and its cooking skills are also very elegant. The "Taste of Chicken" skin is crisp and golden yellow, the chicken is tender and smooth, and the chicken bones are quite tasty. It is really full of color, fragrance and taste. Its price is 81 yuan/one, 41 yuan/half. At first, customers looked at the menu, but they didn't know what "savory salted chicken" was, and according to the habitual price psychology of catering food, they felt that the price of "savory salted chicken" was obviously higher. The service staff of this restaurant enthusiastically recommended it to consumers. When the customer tried it, it felt really good. As for the price, I naturally agree with the concept of "high quality and high quality". "Taste salty chicken" thus won the recognition of consumers.

second, the consumer psychology of seeking cheap and good quality

for most people, especially some older catering consumers, when buying catering food, they always hope to buy cheap and good quality, economical and palatable food. This kind of cheap psychology is particularly strong when the income level of catering consumers is low. For example, if a customer wants to taste seafood today, he will pay special attention to the quality and variety of seafood you provide. You are also eating "Sheng Meng metapenaeus ensis", but the price you sell in metapenaeus ensis is much higher than that in other stores, and the quality is equal. As consumers, of course, they will choose cheap and good seafood restaurants.