Snack bar business model
One, locate their own customer groups
General snacks consumers are low-income people, the general city is most common for young women groups or students. Most women prefer stimulating food, while students like cheap and affordable food and drink, three or five dollars of consumption for working people and students are acceptable. The accuracy of this positioning will determine the future development of the store business!
Second, the store address choice
The store in what position is the most appropriate. The school entrance or women often frequented the zone? For example, supermarkets, lively neighborhoods near the commercial district. Anyway, the more people in the place, the better. The good or bad location of the store will determine 70% of your future business!!!! Why do some people open a store on fire and then open or fire? Think about it why big shopping malls and brand stores are chosen in high traffic neighborhoods? Look at the rent is higher, but to save how much publicity costs ah! No matter where you open a store, would like to have a good business, but if no one knows that no one to consume, no one to consume how to make money? Remember one thing: the wool will only come out of the sheep! So don't be afraid of higher rents, but you have to live within your means. In other words: if there are two stores you can choose, one is the annual rent of 10,000 can earn 30,000, the other is the annual rent of 40,000 but can earn 100,000, which you choose? So choose the store must be more brain, or not later for publicity will be a big effort!
Three: the problem of decoration
The average person in the business of snacks will step into a misunderstanding, that is, store decoration to luxury, to upscale, in fact, is very wrong. Because you are operating a snack, not a big hotel, to your consumption of most of these are low-income people, your luxury decoration will be a lot of guests directly outside the door. If you pay attention to you will find some night market stalls will be more favored by low-income consumers, in that kind of place to consume is the bottom of society's best choice, affordable and casual relaxation. Because I am the bottom of the people, I drink with friends will always choose these places, in these places to consume very lively, very close, yes, this is the feeling, want to open a successful store must let your guests have a feeling of home! Said so much you don't get the wrong idea, not let you non-whole big block ah! Just tell you a little, do not block your strange guests outside the door, your store is their home, a let them feel warm and comfortable home! Also remember one thing: your store decoration do not follow the crowd, to make their own personalities and characteristics, so that it is easier to be remembered, especially the name of the store, do not be too mouth, vulgar but to have a new idea, so that people can forget!
Four: health issues
Health should be a restaurant must pay attention to and grasp a problem. Especially in big cities to do more attention to catering stores, store business premises must be specialized to arrange personnel to clean up instantly, thoroughly to do away with the guest clean. Especially in the summer to pay more attention to the prevention and control of mosquitoes, don't get sloppy so that people into the store on the stomach, and not star hotels to focus on health, and then the small food and beverage outlets should be strict health care, anyway, if I'm a consumer, I won't go into the unhealthy store for the second time! Big to store health, small to kitchen hygiene, and staff dress, as the boss of you have to use your brain to manage well.
Snack bar opening program recommended
First, investment in opening limitations
Handheld 50,000, can invest in the project there are limitations, take me to open a snack bar, I can afford to rent is, 80 square meters of monthly rent of less than 3,000 yuan. It is best to choose a place that is close to the downtown area and near the farmers' market. Rent payment is best to pay a month, or three months!
Second, decoration and facilities
Store walls whitewashed, do ceiling, install lights and exhaust, 80 square meters at least 5000 yuan; ground ceramic decoration 3000 yuan. Kitchen decoration and facilities 4,000 yuan, 15 sets of chairs and tables 6,000 yuan, two air conditioning 6,000 yuan, tableware purchase 2000 yuan. Do snacks make money? Although the investment is not too, but open a snack bar to reflect the elegance of the human appetite and the environment often have a certain correlation. I like to post some snacks on the wall characteristics of the introduction: origin, taste, related celebrities. On each table there are one or two of the store's snacks in the introduction of the book. The period of decoration is one month.
Third, business characteristics
Do snacks make money? The most important feature of snacks, is to do some general people do not do well, but the profit is quite high food. If it is not a franchise, invest this 50,000, at least do the boss is a food expert, can make a variety of food to suit local habits, and then standardize the production process. I am in Hangzhou, do have a small amount of Hangzhou Gangtai salty and light taste characteristics, the maximum performance of Cantonese style.
Fourth, open snack bar staff use
Please two shifts of staff, a collection, a table and dishwashing, three in the kitchen-style window operation, a send takeaway delivery. Do snacks make money? The cashier is the boss or phase appointee when the relationship between the discount promotional issues management. Employees to uniform clothing, employees hired to pay a deposit of 200 yuan, uniform clothing issues almost counted as investment offset, not counting the investment in uniform clothing. Employee basic salary of 800-1200 yuan, and then 5% of the monthly turnover to do employee bonuses, according to the average distribution of attendance.
Fifth, marketing strategy
1, in order to save costs, you can print business cards type of small advertisements distributed in the neighborhood or store or market. In addition to decorate the property and then leave 3,000 yuan for working capital, try to use in advertising.
2, a month before the opening of the distribution of 20% discount coupons.
3, draw cards discount. Cash register to prepare a deck of 60 cards poker, there is a 1, a 2, a 3, a 4, a 5, a 6, a 7, an 8, a 9, a king, draw the king, buy 10 yuan more than 10 yuan ticket coupons, draw 123456789, draw what, according to the number of draw a discount rate, such as draw 8, 20% discount, the purchase of 10 yuan coupons and then send more 2 yuan; plus not discount 50
Sixth, open gross profit analysis
This snack bar, basically morning, mid-evening and late-night snacks can camp, the daily target turnover of 3,000-5,000 yuan. That is, the gross profit of 1800 yuan, excluding staff wages plus expenses 14 * 60.
Snack bar business tips
Targeted at the market gaps, changing business varieties
Expanding the scale of recruiting customers, for a relatively small-scale restaurant for the economic situation simply does not allow, so only in the small restaurant on the basis of the organic adjustment must be to look for both characteristic and The market cold business projects.
The more the society develops, the more the market segmentation, the more the hotel business should be specialized, based on the limited resources as far as possible to operate out of their different styles, tastes, atmosphere and cultural characteristics. To customers to strengthen the publicity of the hotel's functional characteristics, highlighting the different places with other hotels. To retain customers, the product must have changes, innovation, breakthroughs, to show the distinctive differences.
Creating a warm dining environment
Let the guests feel at home, a door feel warmth, refreshment. Business catering, the environment alone is not good enough, the service must keep up, strengthen the service training, from manager to staff to think differently, themselves on the customer's point of view on the issue of view, and effectively treat the customer as God. Improve the loyalty of regular customers, consolidate market share. Commonly used means are: frequent flyer discounts, to quickly handle the registration and checkout, record frequent flyer previous information to provide personalized service.
A personalized service experience will leave a deep impression on the guest. Many customers have this potential to establish a friendly relationship with the hotel, they want to get personalized service from the hotel for a long time, they want the service staff to be familiar with them, care about them, and take the initiative to provide them with high-quality service.
Joint promotions affordable
In order to further maintain the popularity of the situation, under the premise of ensuring the characteristics of the meal and the quality of service. Promotion of this effective strategy must be carried out. Customers loyal to the hotel is to be rewarded, reward regular customers is a form of return, reward can be used in a variety of forms, if you take most of the hotel discount offer is too mundane, no novelty, can not whet people's appetite, can be used with other companies to jointly develop incentive programs, *** with the operation, *** with the benefit, for example, with the cooperation of the nearby photographic studio or bathing centers to carry out joint promotions.