Marketing plan for restaurant activities (5 general articles)

In order to ensure a high starting point, high quality and high level of activities, it is often necessary to prepare a specific, detailed and targeted activity plan in advance, which is actually a planning document for activities-related factors. Then the question is coming, how should the activity plan be written? The following is my carefully organized marketing plan for restaurant activities (5 general articles). Welcome to read it. I hope you will like it.

Marketing scheme of restaurant activities 1

1. Purpose of activities

To gather popularity and stimulate consumption through Mid-Autumn Festival promotion activities and advertising, with the aim of increasing sales revenue and profit, on the other hand, to leave a good impression on consumers, strengthen the confidence of consumers and employees in Swan Lake Restaurant, enhance brand awareness and reputation, and affect consumer brand loyalty.

second, the theme of the activity

"Mid-autumn night in the full moon, at this time in the horizon * * *", Swan Lake helps you to connect with your family

third, the activity time

x day in X month-X day in X month (the specific time is to be determined)

fourth, the activity content

1, and the on-site quiz activity

is specially designed. All riddles are not difficult, as long as the guesser can get a coupon of xx yuan.

during the activity, xx riddles can be displayed every day and xx riddles can be displayed during the Mid-Autumn Festival.

The riddle card is a small woodcut card, which is about the size of an amulet, simple in appearance and valuable for collection. On the one hand, it is the sign of Swan Lake Restaurant, and on the other hand, it is a riddle. If the guests guess correctly, they can take it down and send it to the prize-winning office, while the riddle card is wrapped in a red sachet and given to the guests. (Swan Lake logo is also printed outside the sachet)

2. Giant moon cake

Make a moon cake with a diameter of x meters, put it in the hall for publicity, and give it to all the guests at the scene on xx day.

prepare cameras and printers, and provide services if guests want to take photos with giant moon cakes or theme layout areas. Guests who spend more than xxx yuan take a group photo for free, and other guests charge X yuan each time.

contact the production of giant moon cakes in advance. If this restaurant can't produce them, you can contact other places as a promotional selling point.

giant moon cakes should have an auspicious name, and the specific name can be collected from the society and hyped by newspapers. The confirmed adopters can get a table of reunion dinner on August 15th provided by Swan Lake, which is worth xxx yuan.

After 7: 11 pm on August 15th, all guests who spend money in the restaurant can participate in the giant mooncake appreciation activities. The restaurant executives, employees and guests held a cake-cutting ceremony and delivered it to customers. Guests who cut cakes can also wait for an honor to personally deliver their own cut cakes to family and friends to express their deep affection.

3. Send Peace

Set up a Mid-Autumn Festival theme area in the dining hall, with the moon, rabbits, Chang 'e, WU GANG, osmanthus trees, etc. as the themes. The production materials are foam and other items, which are enclosed by the concierge bar and cannot be approached.

protective talisman is hung on the decorative osmanthus tree in the lobby, symbolizing peace, reunion and preciousness. Protective talisman is made of red silk and Xiao Mu brand, which are novel and have their own characteristics. All the guests who spend time in restaurants can choose a favorite protective talisman and give it to their family and friends, wishing them peace and happiness.

protective talisman gives one to each table, and if necessary, it can be sold for xx yuan.

4. Family Reunion Banquet

The chef will introduce a set menu of family reunion banquet on August 15th, ranging from RMB xxx to XXX (depending on the actual situation of the restaurant).

all guests who book a reunion banquet package of less than xxx yuan in the catering during the event will be given a free fruit bowl, free photos with the scenery in the restaurant and free solve riddles on the lanterns.

during the event, all guests who book a reunion banquet package of over xxx yuan in catering will be given a luxury fruit bowl and a Swan Lake moon cake gift box for free, and they will take photos with the set in the restaurant and get a free solve riddles on the lanterns.

during the event, all guests who book a reunion dinner package with a price of over xxx yuan will be given a luxury fruit bowl and a luxury Swan Lake moon cake gift box, and they will be given a photo with the set in the dining room for free, and a solve riddles on the lanterns will be given for free. They can write a blessing lantern in their own hands.

5. Couples' Banquet

The chef will introduce a set menu for couples' banquet on August 15th, ranging from xx yuan to ——xxx (depending on the actual situation of the restaurant).

All guests who book a couple's banquet package will be given a free fruit bowl, free photos with the set in the restaurant and free solve riddles on the lanterns. Restaurant activity marketing scheme 2

Through the publicity before and on the day of 6.1xx Father's Day, we will give warm reminders and gifts to customers who dine, and provide customers with other over-value services, so as to move customers and increase their emotional attention to our spicy lotus club, and constantly focus on spicy wind, thereby improving our turnover, customers' turn-around rate and loyalty to our brand of spicy lotus club.

Through our emotional marketing (providing value-added services), we will continuously improve the market share of our Spicy Lotus Club in Langfang catering market and keep ahead of our competitors.

is an act of completing our brand strategy.

second, the activity time: 21xx-16-xx

third, the activity place: Spicy Wind Furong Club

fourth, the activity content

1. Customers who come to our store for dinner on Father's Day can call their father for free, whether it is local or domestic long distance. Time limit is 15 minutes.

2. Customers who come to our store for dinner on Father's Day will have the opportunity to take a photo for free and send it to my father for free.

3. If a guest invites his father to our restaurant for dinner on Father's Day, he can enjoy the following benefits: (1) Take a photo for free; (2), send a shadow box; (3) Send 13 special dishes to commemorate Father's Day; (4) Send a gift (tie, etc.).

4. If you invite your father to dinner, you can enjoy the above discount and 8.8% discount on the whole order;

5. For fathers who celebrate their birthdays on Father's Day, our store provides a free Father's Day family package table for less than 11 people. (The father's birthday must be based on the date on the second-generation ID card, he has reached the legal age of marriage for more than one year, and has taken photos with his children)

V. Publicity and atmosphere creation

(1) Foreign advertising

1. Two print media advertisements;

2. The second issue of TV advertisement;

3. Online advertising;

4. Advertisements for high-grade buildings

(2). Mass sending of short messages.

SMS content: 6.15 Father's Day is coming, and all staff of Spicy Wind wish your father or you health and happiness as a father! Fathers whose birthdays are on the same day (6.15) can enjoy a free family package! There are more surprises! Telephone number for ordering food:

(3) Through the arrangement of various advertisements (pictures and words) in different locations inside and outside the store, we will carry out all-round and three-dimensional publicity to create a strong Father's Day cultural atmosphere in the store. The specific work arrangement is as follows:

1. Water sign outside the store to remind customers for the first time;

2. In-store advertising and atmosphere creation:

(1), 3 X display stands;

(2) 31 spray-painted pictures;

(3) Special Father's Day menu;

(4) Free Father's Day family package;

(5) Soft writing on the table (from Children's Day on June 1st to Father's Day on June 5th); (6) Background music: Chen Hong's "Go home often", and Cui Jinghao and Liu Hegang's two versions of "Father" are played circularly;

(7), employee greetings: Happy Father's Day! And so on to remind customers of the second and third Father's Day, so that customers can feel Father's Day or think of their father in their hometown or the hardships and difficulties of being a father, which is not easy to pave the way for the later touching!

3. On-the-spot interaction:

(1). Send a father-son (female) heart-to-heart dish. Blessing words: I wish the father, son and daughter in the world will always be heart-to-heart and happy!

(2) Take photos on the spot. Voice over: Leaders, let's leave this eternal moment on this unforgettable day of Father's Day! We'll send it or send it to you then;

(3) propose a toast to the father at the scene and the father in the world. Toast: Today is Father's Day. I wish the father at the scene and the father far away from home a happy holiday and good health!

(4), (after the toast) said: Leaders, my assistant and I present a song "Father" to the fathers and guests at the scene, and wish you and your Father's Day happiness and good health again! (Push the atmosphere to a climax)

VI. Precautions

1. Propagandizing manuscripts, words and expressions should be appropriate, accurate and in place. If they are too much, they will be false. If they are not enough, they will not be able to have feelings with customers, and it will be difficult to touch customers.

2. All staff should be trained on the contents of Father's Day activities to get familiar with them.

3. Father's Day promotions cannot be enjoyed at the same time as other promotions.

4. Father who comes to our store for his birthday on Father's Day must make an appointment in advance.

5. When the father who celebrated his birthday in our store or invited his father to dinner in our store, he should organize the management to say a toast to his father. 3

Activity theme: I am single, I am happy

Activity slogan: Go to hell with Singles Day

Activity purpose: to increase restaurant turnover, Enhance the restaurant's popularity

Venue: Hall

Activity time: 21xx 11

Activity background: This year's Singles' Day is also attracting special attention. More and more bachelors in the society want to show their living conditions, because our restaurant has launched Singles' Day activities to meet their needs and avoid the bachelors in the next Singles' Day.

Activity content:

1. On the night of the activity, two people, male and female, pass, and one is free. The minimum consumption needs 151 yuan. The time is from 7: 11 to 23: 11 on the same day

2. With the receipt of the bill, participate in the big turntable, (the prizes are designed with roses, dolls and exquisite small gifts)

Activity promotion:

1. One large poster at the gate on the first floor, three K-stands in the store and four small posters on the elevator;

2. There are 13 X exhibition stands and 3 posters of different specifications in the market unit of the planning department.

Publicity content: (SMS, exhibition stands, web pages)

Go to hell with Singles Day, two men and women, and one person is free of charge.

act quickly and say goodbye to your singles at Huarong Restaurant!

11.11 Singles' Day gives you a chance to find another "half" for singles! Marketing plan for restaurant activities 4

Event theme: "Singles' Day Friendship Dinner"

Campaign slogan: Singles are not guilty, cherish tonight

Singles' Day on October 11 is a holiday for all singles and a stage for all singles to show themselves. Heavy psychological needs are released, lonely hearts need friends to comfort them, and plain life needs a little excitement and romance. I hope that you, who are single, can relax in our restaurant, have fun and make more friends. Maybe you can meet the person you like here. Promote restaurant marketing in the joy of customers.

Activity implementation:

1. Activity time: 7: 11-11: 11 on the evening of October 11

2. Activity target: all singles and their relatives and friends

3. Activity program

(1) Opening remarks by the restaurant manager, explaining the significance of this activity.

(2) Singles' Love Song is played in the restaurant;

(3) In pass the parcel, the winners give away free dishes;

(4) Pass the Apple game. Men and women sit in a row apart, hold the apples with their necks, chins and shoulders, and pass them one by one. Whoever drops the apples will be punished for drinking or drinking.

Activity preparation:

1. Audio facilities

2. A small drum or kitchen utensils instead.

3. Love Songs and Music for Singles: Love Songs for Singles, Alone, I think I will always be lonely

4. Slogan at the front door of the restaurant: Singles' Day Friendship Dinner (neon lights) 5

The Mid-Autumn Festival is coming, and homesickness and family members are entangled in my heart. But everyone who is far away from home knows no boundaries, and everyone can feel its comfort. Just as the motherland cares for her people, the mother's comfort to her children will not be ignored because of the distance of oceans, and will not be blocked by Qian Shan. It is called "a thousand miles away." September 22nd, 21xx is the Mid-Autumn Festival in January, which is an ancient festival in China. Maybe now someone will ask why August 15th is called Mid-Autumn Festival? The simplest explanation is that August 15th is in the middle of autumn, so it is the Mid-Autumn Festival. The Mid-Autumn Festival is characterized by enjoying the moon, eating moon cakes and carrying lanterns.

Mid-Autumn Festival, like Lunar New Year, is a family with a happy reunion. On the night of Mid-Autumn Festival, the moon is the roundest and brightest, and the moonlight is the most beautiful. Every household puts melons, fruits, moon cakes and other foods on the table in the courtyard, and the family eats moon cakes while enjoying the moon. It is precisely "a round in the sky is held out, and everyone in the world looks up". What a beautiful picture. On the occasion of the Mid-Autumn Festival, I specially conceived some promotional themes with the Mid-Autumn Festival as the theme:

1. "Bring the Moon Home"

During the activity, I bought a key chain with the moon hanging on it. The key chain of the moon is various in shape and exquisitely made, and it is engraved with some greetings, such as happy Mid-Autumn Festival, happy wishes, peace and happiness, and some poems describing the Mid-Autumn Festival and the moon.

operating instructions:

1. Keychains are customized by shopping malls, and the customized quantity is determined according to the sales of restaurants. The customized cost of each keychain is controlled within one yuan.

2. Carve the name of the restaurant on the key chain, which can also be combined with greetings, such as "Happy Mid-Autumn Festival from X Restaurant".

3. Pick it up at the designated place of the restaurant with the shopping receipt, one for 111 yuan, two for 211 yuan, and so on. Stamp the receipt after receiving it.

second, random lottery activity

after the customer pays the bill, the cashier can tell the customer to draw a lottery at the designated place. The customer only needs to hand over the bill to the designated person, and the prize of the lottery can be: "All drinks are free today", "Send a xx dish for free today" and other notes may be "Only charge one fee next time you bring a guest" and "Your dessert is free today". You can set awards according to the specific situation of the restaurant.

operating instructions: You can operate according to the situation of the catering hotel yourself, so I won't elaborate here.

Third, give special discounts to Mid-Autumn Festival packages

In order to promote and create a new variety of Mid-Autumn Festival packages, and to attract more customers to order, we can give special discounts to Mid-Autumn Festival packages. The content of which should be well planned in detail, and it is not here.