Master Kong once customized instant noodles for the Beijing Winter Olympics, using high-end ingredients: chunks of beef.
master kong, as a well-known national brand in our country, is very well-known. In our impression, the seasoning package of instant noodles only has a little beef and a little dried vegetables, but the taste is quite good. At present, there are more and more brands and tastes of instant noodles in China, but the sales of instant noodles of Master Kong have increased.
It's because during the Beijing Winter Olympics, Master Kong's instant noodles, as a convenience-oriented noodle, were specially made for Olympic athletes, and real ingredients were added. Besides cauliflower and carrots, there are also chunks of beef. As a food manufacturing enterprise, food raw materials are still more important. Master Kong often strictly controls raw materials, raw material suppliers and every link of production in production.
a cup of tea, a bottle of water, and a bowl of noodles seem to be very simple things, and there are often complicated physical formula and production lines. Master Kong also invested 511 million yuan to build a food safety center and introduced the most advanced inspection instruments to detect whether there are pesticide residues. Traceability management of the whole process from raw materials to production process.
Actually, Master Kong has made different adjustments according to the tastes of different regions. The series promoted by each region is different. Jiangsu and Zhejiang coastal areas are Jiangnan cuisine series, Sichuan and Chongqing are spicy series, and only braised beef noodles are eaten nationwide. Therefore, it is normal to change the materials of instant noodles for athletes in Beijing Winter Olympics. After all, athletes need more energy. No wonder Master Kong changed the beef into such large pieces and increased the amount of vegetables, which is similar to the beef noodles in the usual shops. It seems that the effect is quite good.