What kind of enterprises are suitable for marketing in Tik Tok? Because of Tik Tok, toy stores, ice cream shops, teahouses, tea shops, intelligent hardware, apps, applets and official WeChat accounts, many friends are wondering whether their products are suitable for marketing in Tik Tok. Let's first analyze the platform features and user portraits of Tik Tok. As we have summarized before, Tik Tok's users are mostly young people in first-and second-tier cities, mostly women, and the content trend is cool and entertaining. Therefore, starting from the existing customer base, we believe that service-oriented enterprises closely related to lifestyle (food, clothing, housing and transportation) are more suitable for marketing in Tik Tok, such as products with quick and light decision-making, products that emphasize experience, such as massage, hairdressing, and some intelligent hardware products that are practical in life and office. In addition, it is a brand with a good user system and reputation IP value. Tik Tok's audio and video are presented simultaneously, which allows the brand to interact with users face to face. For example, brands such as Lenovo and Alipay of Tik Tok are using personalized methods for brand marketing. In fact, in Tik Tok, any product can be displayed for marketing, and even excavators can be asked to queue up for seaweed dance. However, whether to expose the brand or convert the sales volume is something we should consider in the early stage. Tik Tok's eight marketing methods Tik Tok marketing is like a group of businessmen selling and attracting customers in the market. Whoever has enough novel and interesting products and whose names are novel and creative may attract looting. 1. Show products directly. If your product is original and creative or functional, there is no need to beat around the bush. You can display the products directly with Tik Tok. For example, the app directly displays the important functions of the app and converts the voice into pictures. For example, there is a celebrity hot pot artifact on the Internet, which can be lifted with one button and automatically separate the cooked food area. Because the product itself is topical, it immediately attracted a large number of netizens to watch. This marketing method is very suitable for some e-commerce businesses, especially some products with magical usage, such as tools for making fun rice balls for anorexic babies, party artifacts integrating mobile phone cases and selfie sticks, and dancing sunflowers. All of them are e-commerce triggered by a video. 2. Exaggerate the advantages of products. What about some products that don't have too many bright spots? It can be presented in an exaggerated way based on its unique characteristics, which is convenient for the audience to remember. For example, "big space" is one of the selling points of BMW GT. In order to highlight this selling point, the sales staff directly hid 12 people in the car, which impressed many viewers. For another example, "one button to open the hidden storage space in the central control" is one of the highlights of Cadillac. This highlight was magnified by "a good place to hide private money" and became a hot topic for some time. Only one related vibrato video, like nearly 65438+ ten thousand. 3. The typical way to arouse users' curiosity and sense of participation is the "super delicious" bottom material collocation method of Haidilao. Why is Haidilao seasoning so hot? It is to arouse the curiosity and participation of users. Everyone has the psychology of following suit. This product is an online celebrity. Everyone says it's delicious and everyone wants to try it. Moreover, this way of eating is interesting and the participation threshold is low. Why not? Similarly, there are abnormal eating methods of Beijing roast duck, McDonald's second half-price ice cream and Xi Ante bowl of wine. Both the diy of ingredients and the innovation of eating methods have captured the characteristics of young people's strong curiosity, love for challenges and love for DIY, which has triggered the full interaction and participation between brands and customers and made the brand develop faster.